Power Talks | Caitlin Lacy - CRM & Loyalty Manager - Arms Of Eve

This episode is proudly brought to you by Klaviyo.

Caitlin Lacy, CRM & Loyalty Manager at Arms Of Eve delves into how they’re putting the customer first, across email, SMS, CRM, and in-store experiences with Klaviyo helping them deliver a consistent, personalised approach. Caitlin shared some fantastic insights on loyalty: the key is focusing on connection, not just communication. 

Automation plays a role, but when paired with thoughtful, human moments, it’s what really makes customers feel valued.We also touched on their upcoming loyalty program, AI tools like their chatbot, and the clever way they’re blending online and in-store experiences to create seamless, personal interactions.