Retail Untangled
Business hacks and retail insights you won’t find anywhere else. Stories from the coalface. Real time innovation and solutions. Brought to you by the team at Inside Retail.
Retail Untangled
Episode 36: Retailers must rethink discovery as AI reshapes the buying journey
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Are you still relying on traditional SEO to bring customers to your online store? Your playbook just got retired. In this episode of Retail Untangled, host Amie Larter chats with Vadish Shetty, VP of Global Marketing at Rezolve Ai, about how agentic AI search engines like ChatGPT, Gemini, and Perplexity are reshaping the $5 trillion retail landscape. Vadish reveals why legacy dashboards are lying to you, how running fragmented AI tools can secretly inflate your operational costs by up to 40%, and why the transition from traditional search to Answer Engine Optimisation (AEO) is the key to surviving the next era of digital commerce. If you want to stop your brand from becoming an invisible "fulfillment utility" and learn how to turn your product catalog into a high-converting, AI-ready powerhouse.