The Retention ROI™ Podcast
The Retention R.O.I.™ Podcast, hosted by Dr. Pelè, explores how organizations keep their best people and achieve measurable business results. Each episode shares practical strategies to reduce turnover, strengthen trust, and build teams people want to stay and grow with. You’ll learn why elevating Relationships, Opportunity, and Inclusion is the most powerful retention strategy in today’s AI-driven workplace. If you care about retention, performance, and creating a workplace where people thrive, you’re in the right place.
The Retention ROI™ Podcast
208: Making CRM Usable, With Jeroen Corthout
If you are in sales or marketing, or business in general, you have probably used (or heard of) a CRM, otherwise known as a Customer Relationship Management software tool. The purpose of a CRM is powerful, to help us 'remember' and 'follow up' on prospects so that we can gently guide them toward a closer business relationship with us. However, a well-known challenge with all CRMs is not the products themselves, but rather, the difficulty far too many feel in putting them to use. It is almost cliche for companies to roll out CRM tools, only to find out that only a fraction of their sales teams are using them. Thankfully, that problem has been solved once and for all!
In this episode, we meet Jeroen Corthout, Co-Founder of SalesFlare, which bills itself as the CRM that "makes CRM human." In our conversation, Jeroen walks us through a brief masterclass education on how they've created a powerful system that sales people actually use.
My Favorite Quotes from Jeroen Corthout in this episode, (paraphrased):
"Every customer wants to be treated specially. To do that at scale, you can't rely on memory. You need a system!!”
“Far too many people HATE their CRMs!”
“We were inspired and have built a CRM that people actually LOVE to use!”
The best ways to connect with Jeroen Corthout online are:
Website: https://salesflare.com/
LinkedIn: https://www.linkedin.com/in/jeroencorthout/
About the PROFITABLE HAPPINESS™ Podcast:
In this podcast, we feature stories from highly successful Experts and Creative Entrepreneurs who exemplify the use of Profitable Happiness™ to build influence and business success. For a weekly journey of music, marketing, and motivation, subscribe to the PROFITABLE HAPPINESS™ Podcast with Dr. Pelè.