The Human Side of Leadership in Healthcare
The Human Side of Leadership in Healthcare, hosted by Dr. Pelè, explores what it truly means to lead in today’s complex, high-stakes healthcare environment.
Through conversations with clinicians, executives, and thought leaders, the podcast reveals how leadership is experienced by patients, teams, and organizations in real time. Each episode highlights the human behaviors that build trust, reduce burnout, strengthen culture, and improve outcomes.
In an age where AI is transforming how we operate, this podcast brings the focus back to what matters most: how leaders show up, connect, and create confidence in the moments that matter.
The Human Side of Leadership in Healthcare
071: The Trojan Horse Strategy of Sales With Stephen Woessner
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What if, as a business leader, you were asked to state the number ONE best strategy for business success? Would it be, as Peter Drucker once said, "creating and keeping customers?" Or would it be, as Anthony Robbins once said, to focus on the power of positive thinking? Regardless of where one may stand on this question, it's hard to disagree with this simple truth that Stephen Woessner learned from his immigrant grandfather: "If You Take Care Of Your Customers, They Will Take Care Of You!"
In this episode, we meet Stephen Woessner, CEO of Predictive ROI and host of the top-rated Onward Nation Podcast.
My favorite quotes from Stephen (paraphrased) in this episode are:
"You need two things: a TROJAN HORSE of sales strategy, and a TRIDENT content-marketing strategy!"
"Don't ever be SCHWARMY, SALES-Y, or SCHMUTZY in your sales and marketing. It never works!"
"Be PATIENT."
The best way to reach out to Stephen Woessner is on his website:
https://predictiveroi.com