#53 How to prioritize yourself while growing a business w Lisa Frommelt

Lisa Frommelt runs two Med spa locations in Wisconsin and I wanted to ask her how she didn't lose herself amidst growing her business. This episode is SO fire! 
Follow her here: https://www.instagram.com/lamariebeauty_/?hl=en

In this podcast episode, Miriam interviews Lisa Frommelt, the owner of LaMarie Beauty, a medical spa. Lisa shares her journey of growth as a business owner and the challenges she faced in transitioning to a larger space. She emphasizes the importance of self-trust and deservingness in achieving success. Lisa also discusses the power of self-love and how it has influenced her ability to set boundaries and prioritize herself. She highlights the connection between personal identity and the brand, and the importance of maintaining boundaries and prioritizing time for self-care. In this conversation, Lisa Frommelt, the owner of La marie Beauty, shares her insights and experiences as a businesswoman. She emphasizes the importance of setting boundaries and prioritizing self-care to operate at one's highest level. Lisa also discusses the journey to success and challenges the notion of a pot of gold at the end, highlighting the importance of finding happiness and balance in the present. She encourages individuals to stay in their own lane, embrace their individuality, and trust their own path. Additionally, Lisa shares the benefits of using a big ass calendar to manage commitments and emphasizes the importance of self-reflection and seeking truth. Finally, she discusses the services offered by La marie Beauty and the impact they can have on clients.

Takeaways

• Self-trust and deservingness are crucial for achieving success as a business owner.
• Self-love is not an ego thing, but a way to truly love and accept oneself.
• Setting boundaries and prioritizing oneself is essential for maintaining a healthy work-life balance.
• Recognizing personal identity within the brand is empowering and allows for authentic self-expression. Setting boundaries and prioritizing self-care are crucial for operating at your highest level.
• Success is not defined by reaching a pot of gold at the end, but by finding happiness and balance in the present.
• Staying in your own lane and embracing your individuality leads to creative inspiration and fulfillment.
• Finding balance and prioritizing commitments requires self-reflection and seeking truth.
• Using a big ass calendar can help manage commitments and provide a visual overview of your schedule.
• Believing in yourself and trusting your desires are key to achieving your goals and finding success.
• La marie Beauty offers a range of services that can have a positive impact on clients' lives.

Chapters

00:00
Introduction and Background

02:09
Growth as a Business Owner

05:05
Transitioning to a Bigger Space

08:22
Building Self-Trust and Deservingness

11:00
The Power of Self-Love

15:13
Setting Boundaries and Prioritizing Self

25:07
Maintaining Boundaries and Prioritizing Time

31:07
Setting Boundaries and Prioritizing Self-Care

35:21
The Journey to Success and the Pot of Gold

38:39
Staying in Your Own Lane and Embracing Individuality

43:52
Finding Balance and Prioritizing Commitments

49:22
The Importance of Self-Reflection and Seeking Truth

51:35
The Big Ass Calendar and Taking Control of Your Schedule

53:36
Believing in Yourself and Trusting Your Desires

57:08
The Impactful Services of Lamarie Beauty

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Transcript

Miriam (00:00.298)
Amazing. Welcome to today's podcast of From the Hustle to Ease. And today I have with me Lisa Fromelt and she is an amazing woman. I've known her for quite a few years. She has an amazing beauty business and I'm going to let her describe it because she's going to be much better at explaining it than I am. She it's been so incredible to watch her grow and I reached out to her a couple weeks ago because I thought, Oh, you know what, she is an amazing business owner.

and she has an incredible testimony. So Lisa, if you could introduce yourself and tell all the listeners a little bit about you, your business and everything.

lisa frommelt (00:34.988)
Hi, my name is Lisa Fremel and I am the owner of LaMari Beauty. We are a medical spa located in Madison, Wisconsin and have a location in Mequon, Wisconsin, which is about an hour and a half away. I have also known Miriam for a couple of years and watched her personal growth and development and that has been super fun. So it's been a compliment to be invited onto something that I think is a testimony of growth itself. So thank you for having me on here.

Miriam (01:05.314)
Absolutely, I'm so excited to dive into this conversation. So tell us a little bit about what your experience has been like growing. Well, first of all, tell us what prompted you to kind of get into running a business because your background is as a nurse, right?

lisa frommelt (01:20.736)
Yeah, definitely. So I have been a nurse since 2007 and I started right in plastic surgery and facial aesthetics. So my experience has been always with my passion of beauty at the very beginning and I opened up independently in 2017 in Madison.

Miriam (01:41.334)
That's amazing. Oh my gosh. So what do you feel like for the growth? Because I mean, I remember when you were in a smaller little area in Madison than any other. You grew to this really beautiful, astoundingly stunning space with like, it's like what, 10 times the size of what you had originally? And so what do you feel like, how would you summarize your growth as a business owner, like as a woman? Because I feel like.

I know personally very few women that have grown that size and have also successfully prioritize themselves. And I feel like you've done an incredible job at like maintaining your boundaries and your time and your schedule while also like, you know, over quadrupling the size of your business. So kind of summarize like what it's been like, you know, the last what, seven years?

lisa frommelt (02:37.3)
Yeah, almost seven years, seven years in October, we started off renting a space inside of Archipothecary and the space I want to say was maybe 89 square feet. So today the store is 2,700 square feet. So definitely have gone up in size for sure. I think what is interesting is when I think about growth of the business and boundaries and

like what has gotten me to this point. I think the store actually in the layout and the blueprint is a great example of something that you can like physically picture in your head because when I think about where I was in the sense of in healthcare as my background and entering into a business world that I knew very little of, I had started and stopped many little small businesses on the side for many years. I just, I've always.

love creating. I just feel very creative at heart. And it really wasn't until I kind of was not pushed but forced to make a decision when my two plastic surgeons were retiring that I worked for that I was like, why am I trying to pursue something that is a bunch of little pieces of what my passion are? Like, why am I not just going straight for it? And I think it all comes back to what you feel deserving of or what you feel capable of.

And at the time, being a single mom, raising a teenage son in high school, all the above, I was like, oh my gosh, there's no way I could do all of this. And thankfully, at that time, I was dating somebody who was like, why do you think so much about it? Why do you create all these lists of things you have to do? Just do it. And sometimes it takes somebody of saying, just do it, and you're capable to allow yourself the freedom to move forward and do that. So.

I think it's growing from a space inside of Arch. It has been absolutely wonderful and beautiful. We had the opportunity to meet so many new clients walking through their doors for similar passions of beauty and feeling good and self-care. And that in turn, alongside of existing clients that we had seen previously, and then the natural organic connections of, you vibe with good people and who you are attracts who you see.

lisa frommelt (04:57.728)
So we've just built a huge collective of amazing, beautiful people who have walked through our doors in the last seven years.

Miriam (05:05.506)
That's amazing. And so what do you feel like was the biggest fear factor point of transitioning from that size to such a bigger size? Because I mean, I can only imagine, if I think about putting myself in your shoes and getting such a big space and custom building it out like that and thinking about just, OK, how much expenses am I putting out and hiring more employees as you've done.

Like, do you feel like there was a natural transition of like, okay, yeah, this is just the next step? Or was there a lot of like intimidation or fear that you had to work through in order to be like, oh my gosh, yes, I'm going to go and I'm going to jump and do this.

lisa frommelt (05:47.624)
I would say, to be honest, there really wasn't any fear of doing that at all. I was put into a position where I had to kind of essentially decide, you know, based on business metrics that somebody had provided to me saying, you know, do you want to stay in this location or do you want to move into another location? Moving into another location, I always thought like, oh, it's not necessary. Like we could have these.

you know, single solo injectors in each side of Arch and it was going to be beautiful. And I have this idea in my mind of, okay, we're going to be inside of Arch Madison instead of, you know, Arch Milwaukee, maybe move into Arch Rockford. And then they had one in Chicago. And while I was in Madison, we had two other nurses that were rotating through and we were doing the aesthetician aspect of the facials on the short end of the stick, meaning like, you know, what we could do as nurses, but not what a true full metaclastic.

is capable of. And but we are rotating through our days and all the above. So making the transition into the new store, there was no necessary fear because everything I did, I based around what I could do independently. And I mean that in the sense of anytime I looked from a financial perspective number of forecasting, I always kind of think of it as all or nothing. So to me, if

everyone left and I was left completely solo and I was on my own. What was I capable of maintaining independently? And so I went into it with a mindset of I'm either in or I'm out. So I know I'm in and I can't depend on anybody else to be in with me. I hope that there's a lot of beautiful people that are along for the ride and believe in me and the brand and all the above, but in the end it comes down to you. So you're the one paying the bills and you're the one seeing clients and

all the above. So what am I capable of? And I took that number and that's kind of essentially how I built the store out based around that number. And then it continued to just unfold from there.

Miriam (07:52.766)
I feel like that would definitely require not only a very intense level of trust with yourself, but also trust knowing that other people will come along the way to support you. Do you feel like you've experienced that? So let's talk about that though, because I feel like that self-trust is something that, I mean, I know I've had to build that up. It's not something that naturally came with running a business. Do you feel like you've experienced that as well? Where over the course of time, you were like, okay, I'm just going to trust in my own ability.

lisa frommelt (08:03.564)
Yeah, entirely. Yes.

Miriam (08:22.63)
over necessarily like, you know, because even, even if you take that mathematical approach of like, okay, yeah, I'm going to rely on me and the numbers I have, you know, the metric formula to kind of support that. But of course I, the numbers would be more beneficial and there would be less risk if I do hire a team and therefore take on so many more clients, et cetera, et cetera, to make sure that, you know, you're in the positive versus in the red. But that

self aspect of like the self trust and just trusting that the universe for lack of a better term is going to provide in the other areas that you maybe necessarily can't see. Do you feel like that's something you had to build up?

lisa frommelt (08:59.712)
Yeah, I mean, I would say there's kind of like two questions there. The first one I kind of want to answer before I lose it is there's, I would say there's more risk in taking on a team and more clients than independently being solo. And I believe it was initially kind of set on your end that it's like less risk and being in the red. I think there's far greater risk of working with a team and with more people. You're.

so much more heavily responsible for all the little check boxes you don't even think about. Because when it's yourself, no matter what, we've all made it to this point. So whether we like it or not, or we wish our situation was different, or we wish you could have more or less of whatever, in the end, we're all here. And so it's like you rely on yourself all the time. And I don't think people give themselves enough credit about how much...

work they actually independently do. It's when you have a family or a partner or a child that all of a sudden then the risk becomes even greater because every action you have then affects somebody else. So now let's just pretend you bring on a team of three people and a situation happens where you no longer can see clients. They're dependent on you for a paycheck and you still have insurance to pay and you still have taxes to pay and

There's risks and complications that can happen with aesthetics and patients themselves. And in the end, it's your license and your medical director's license. So when it's myself independently, I feel like there's less risk. There's more risk to myself or my ego. However, the other part of that question, and I have a little ADHD sometimes, so I get stuck on one thing and then I forget what the other question was. But when I rely on like,

Miriam (10:51.566)
That's okay.

lisa frommelt (10:55.485)
myself and those metrics.

And the trust, I believe was the question. And like, was that something? I would say that question is more, it's from like a very early age, sadly, I would say around fourth grade of like heavy girl bullying and girls just being flat out mean, which I now think is typically girls bullying comes from people being insecure and not confident in themselves and having to make others look less than.

Um, but from an early age of experiencing that it's always been important to me to fake it till you make it. And it's funny how much that saying actually coincides with the say it enough and you believe it, tell yourself something over and over again, like a mantra or a manifestation and it comes true. So the trust that you rely on internally does come from what you believe you're capable of. And I think that is so critical to what we tell ourselves every single day.

So I hope that answers your question.

Miriam (12:02.09)
Yeah, but let's kind of dive into that a little bit further. So when you started the business and up until, like over the course of time that you've expanded it, what has been or have you struggled with that story that you have told yourself or that version of you that has a team, like you've said, it does incur more risk because then you're having to manage all these people and then all these clients that they're seeing and it is your name that is on the line. So how have you changed or...

maybe even struggled with that conversation or that mindset of what you've told yourself or the identity that you've stepped into of this person who does have, you know, two locations with multiple staff members and that version, I guess, of success and what it's looked like.

lisa frommelt (12:48.352)
I would say I know more about myself now than what I thought I really knew about myself seven years ago in the sense of like the level of deserving or that what I know to be true is okay to ask for or the expectations I have set out or the brand of what I want met. It's okay.

It's okay to want something. And I think the word deserving for me, like I, I'm a huge person on words because I think that every single word could have a thousand interpretations on how it's said or how it's meant to be heard. So words for me are an extremely big deal. So for when someone says like deserving, like I was raised Catholic and it was like, you know, you should be as humble as possible and you really don't deserve anything and you should give.

everyone the clothing off of your back and blah and having any sort of sense of self-love of ego that would mean that you think you're better than. And so it's always been so important for me to never ever feel that I'm better than right and but it only took this really like life-changing book I read to understand that self-love isn't an ego thing.

It's actually when you get past the ego and you really love who your true identity is. Um, so I would say through the course of time of the seven years, I would often bend or cater to others because I felt that my ask was often too much and that I really didn't deserve as high of expectation as I did because I was so

in my mind.

lisa frommelt (14:48.987)
Um.

lisa frommelt (14:52.108)
Like I had already asked that. So if they weren't capable of providing it, I should be okay with accepting where that person is because it was my thought that they had tried to their highest.

lisa frommelt (15:10.788)
I hope that helps.

Miriam (15:13.142)
Yes. Yep, absolutely. Yeah. So it was like, you, it really started at the base of everything, it's you. And you, it sounds like that book really challenged you and showed you that your desires have an impact on only you, but also that translate to your reality that you live and touch and breathe outside of you.

lisa frommelt (15:37.828)
100%. And it's like yesterday, I was actually having a conversation with my sister and we were just talking about communication in general, because I think everything in the end comes down to communication. I think it's with yourself. I think it's with whoever you are either selling something to a service, a product, who you're talking to, who's listening to you. It's like all how they interpret things. And I was telling her how oftentimes someone can say the same sentence and walk away with two completely different meanings.

And she said, I think, Lisa, a lot of people, when they look at something, they don't often try to pull everything apart 12 different ways of what that image is. They see it as it is this or it is this. And so having a better understanding of what that means, and I know it seems maybe like it's not related to the conversation, or it's far and left field of some of the questions you've asked. But in reality, it's I've always had like this spectrum.

in my mind of everything and anything. And so I may have these really high expectations or expectations that I thought were high to other people and were normal to myself. And if they were somehow on this spectrum, they were still giving effort and I should still give praise or affirmation to what they did of contribution.

and I should find some level of being okay with it because the effort was made. And now, even though I know there's a spectrum, I am 100% okay with I know why I want that, I know why I'm asking it, I don't think it's too high, I now know the spectrum goes far beyond my high of expectation, and if somebody isn't willing to meet the standards of what I'm asking for,

That is 100% okay. That is not a me. That is you. And that is totally fine. But there's somewhere else. I know that I believe in my brand and what I give my clients. I know the purpose entirely behind it. And I really want that purpose to succeed. And before I wanted everybody to succeed. And so I would try to give everything a chance. And in reality, it's...

lisa frommelt (18:03.516)
No, it comes down to what I want and being I is okay and saying I want it is okay. So.

Miriam (18:13.002)
which is so powerful because I think a lot of people are like, oh, the brand, the brand, the brand, but in your instance, and I mean, and I've experienced this as well, is yes, you do have your brand, but it is so solely connected to you and your desires. And I love that you talked about what you want because your map, I guess we'll just call it, was so contingent on the success of your brand. And so I...

I'm like obsessed with this because basically by you accepting your own desires led to more success of your business, which is I'm over here like, yes, like this and this is why I wanted to have you come on here and talk about it because I'm like, you know, so many women are as you experience, you're like, oh, I'll just try and give myself to everyone and let everyone's positivity and like try to welcome everyone in hopefully will lead to more except that wasn't

supposed to be the path. The path was, no, I can have a standard, and that standard is just connected to my brand. And that is what is going to give not only the clients, but the staff. And everyone is going to be happier by you setting these boundaries and saying, no, this is my standard, and this is what I'm obsessed with. And I know this is just what's been given to me. I have these desires. I have these wants. And this is just where it's at. And this is I'm going to carve my little niche in my corner of the world.

And it's either people can say yes or they can say no, but either way it's gonna be, it's gonna draw in the people that are attracted to it, which overall leaves everybody happy, you happy, staff happy, clients are happy, which if you look at it from that perspective, it's like so crazy that you could end up, start from, oh, I just have to accept that I have desires and that I can be, I can say no to everything else and it can lead to more growth.

and more revenue.

lisa frommelt (20:09.724)
I mean, I would say too, to kind of tag onto that, it was so important for me initially as a brand when I first started to always include and not put myself as an I, but always included as like we, and it was like, I would even tell the girls like, you don't, it's a team, like we're always a team. And I always have this mantra of like, we're always a team. And it was set on the pretext of.

that I've never gotten anywhere without the help of somebody else, right? Even if I had a relationship that I didn't in the end come out of going like, wow, that was the best relationship I've ever had, it got me to where I was at that point for a thousand beautiful reasons, or I could look at it as negative, but I've always been a very positive, optimistic person. And treating everything as we was to try to give myself,

the grace and understanding that like, you know, all these people helped me build this. So even if someone's like, oh, hey, Lisa, you know, I love Lomare Beauty, you did such a great job. It would be so important for me to always go, well, I'm so grateful to Arch that they let me rent this space. Like I always wanted to give recognition to those that helped me along the way. And I'm now okay. And so the same thing would happen with the team, right? Give recognition to everybody and everything. And the brand was a we.

It really, truly 100% wasn't until about maybe like six months ago that I had this aha moment of going, oh my God, I am the brand. Like La Marie Beauty is me. Like that was such a like a oh my God moment. And I know that might sound like crazy to other people, but to like feel deserving enough that I would have a brand that would be emulated enough.

from a visual perspective that others could see how I hoped it was seen was such like, wow, like that's mine and I deserve it and I can have it and it's okay, and it's okay to have recognition for it. Like, oh, okay. I am okay saying that, and it wasn't that it was, I was so proud of it from the beginning. It's been my baby ever since. But to have like the full identity to say,

lisa frommelt (22:31.776)
It's okay that I did all the hard work. Everyone else did hard work themselves as well in wherever they are. But like where I am and what I want, I did the hard work for myself to get where I want. I know that I put in like the spiritual healing, the self healing, the self love, the balance, finding the right people, letting go of the people who weren't the right people to build who I am today. And in the end, the vibe and energy, I'll go back to it again is

you attract who you are. And I absolutely love my team more than anything. I have like the absolute best team right now. And I can also say in the immediate moment that I absolutely love myself and I'm 100% okay absolutely loving myself. Like I've never been happier. I think it's like when you truly find who you are and you can love yourself by yourself and have the most fun and your days.

are not dependent on somebody else, they just get better with other people you include. Everything is in synchronicity. So I think like self-love and all the above of everything we even talk about is going, it's okay to be 100% authentically you and to love it because the minute you are, everything else just vibes perfectly.

Miriam (23:50.314)
Yep. Yeah. Everything else just becomes the vibration of what you were maintaining for yourself, which is exactly why falling in love with yourself and prioritizing yourself is so, so key. And I love that, you know, you had that aha moment because I'm over here like, yeah, I mean, Labyrinthine Beauty wouldn't exist without Lisa, right? Like, Lisa is the core component of, you know, and she's

exuded her energy and her thought process and everything and like this magic, right? Like it's, that's the beauty of the brand and you were a hundred percent at the root of it. Let's talk about what it's been like to maintain your boundaries and your own, like as you've grown throughout your business journey, like how have you struggled with it? Like how have you prioritized your own time and your own self in?

the different phases that it's looked like through the course, because I mean, I've known you since 2019. But I feel like even then I was like, oh, yeah, she's like, you know, I felt like at least from my perspective, you had a really good handle on like, yes, no. When it came to your schedule, you were like, yeah, no, I'm not going to do that. Like that day doesn't work for me or like whatever. You know what I mean? Like you were really good at saying, you know, like boundaries. So tell us about your experience with regards to that.

lisa frommelt (25:07.18)
Well, first, I would love that your perspective is that I had it in control. I definitely, um, I would say just until I made this thing called a big ass calendar, this last four months ago or whatever it was only now do I think I actually truly have a boundary. Um, my first priority has always been my son. So everything more or less, I don't want to say revolved around him or continues to, but it does, I will always make sure that whatever he needs comes first.

Miriam (25:11.67)
Ha ha!

lisa frommelt (25:36.548)
and I have to know that everything else comes second and what's meant to be will be. I would say I prioritize myself and my boundaries by working with a therapist. I think that I've, ever since I started working with my therapist, she has become like my guru, my mentor, my spiritual guide, all things of discovering who I am. And I think that that...

created the boundaries of going, it's okay to want something, it's okay to say no to something and understanding when little stressors come up, why you respond a certain way. So each time I uncovered more truth of who I was, it was really a lot easier to have the yes or no conversations versus trying to talk yourself out of why a red flag should be pink or why, you know, that...

something not so pretty looks shiny. So I think overall boundaries come with, my health has always been simultaneous with Joe, my son, but making time to work out in the morning, definitely making time for my skincare. That's something that just makes me feel good, making time to meditate and be in the sun and ground myself. I find ways to do that all the time. I think the brand is really cool because,

whether clients like it or not. I think my clients like, they're so funny because they probably know more about me than half of my friendships. Because it gives you this time to like share pieces of who you are while someone's in the chair. And so it's like, the boundaries have come from knowing when to limit what I share to clients. And also knowing how fun it is to share all the different ways I learn with clients and saying yes or no to...

people that don't fit in that energy. So I think the boundaries for me have really been, does it make me better? And is it I, like again, okay? Is it okay for I? I don't have to be a people pleaser. I don't have to say yes. I don't have to share things. I'm okay with me. And so it's, thank you for thinking I have it all together, but I used to see clients three hours before work, three hours after work. I'd run downtown for...

lisa frommelt (28:01.184)
you know, a nine minute appointment when in reality took me an hour to get there and back. Now I'm okay with having clear set boundaries. So this, this last year has been extremely life-changing for me for sure.

Miriam (28:15.318)
That's amazing. Do you feel like it was hard? Because at least for me in my experience has been like, okay, in order to reaffirm, if a situation comes up and you're like, okay, I'm gonna say no, right? Like I have to, there's periods throughout my days and my week that I have to reaffirm that I'm okay saying no.

And I've had to carve out time with myself, right? To be like, okay, Miriam, you're not crazy. Like, you know, don't give in. Like, you don't, you know, you wanna protect your calendar and your schedule and all that stuff. Do you feel like it was hard to carve out and maybe you experienced this when you did have, you know, like your sessions with your therapist or whatnot, but do you feel like it was hard to prioritize or maybe you did it when you were doing your skincare? But did you find it difficult to find time where you could say, okay.

Lisa, what's up? Like, what are we doing right now? Or you know what I mean? Because that self-awareness, I feel like, at least for me, has been key to maintain boundaries.

lisa frommelt (29:08.876)
Yeah, I mean, I think finding the time or prioritizing the time is the best way to say that, is extremely difficult because I think maybe it's, you know, I think a lot of people in general are givers, but I think women naturally have this innate ability that we can be pulled in a thousand different directions. And we have a maternal instinct to cater to others or to hopefully be empathetic and caring and loving and supportive. And so when you see someone else has a need,

It's very easy to extinguish our own fire or our own need and put ourselves second. And it goes back to the whole saying of like, you know, when you take care of you and you feel good, you do good in the world and you have to find time to prioritize yourself. And so oftentimes the biggest thing for me is in the morning, I've come to realize that is when I'm the most creative. It's when I feel the least amount of stress.

It's when I have a morning where I have it chunked out for about two hours that I could either do my skincare or my workout or listen to my podcast or my meditation. Whatever it is, I know that if I have those two hours, I'm a better human for everything else. If those two hours are impacted slightly, I can just see myself spiral where like four days later, I'm still holding on to what pissed me off four days ago that I didn't get that workout in the morning.

And so I try to, when I want to say yes to those things, I either will kind of force myself to say, yes, I'll do it. This is the understanding of why, and please don't ask me to do it again during this timeframe. As a reminder, this is a timeframe that's extremely important to me at home that I have to do things I'm currently working on, just so it's like I'm setting again, like the bar of going, I'm gonna do this.

It's okay to let you know that I'm stepping outside of my boundary, but moving forward, I hope to make different changes so that we can continue to operate independently, but still provide and share with one another what each other needs. But the mornings are crucial for me, for sure.

Miriam (31:23.946)
Yeah, so you found a habit and patterns that really help you serve your business and yourself at your highest level, which is huge. And it sounds like it was a process of like, you know, having your time interrupted and like trying to recoup it back that you were like, oh, okay, this is a non-negotiable, which is so great because you're like, nope, that's me time. That's not anybody else's time. Huge.

lisa frommelt (31:51.66)
Yeah, and this last year, I can't tell you enough of how many little things have come to light of this was such an easy thing. How did I not think about this six years ago? Why have I not ever done this before? Why did I not feel capable? And I think there's always a rush to the finish line, and I feel like so many women feel that...

and women, men and women alike, whoever, but they always feel like.

lisa frommelt (32:27.928)
competitive on, I guess, some level. I guess I don't think I feel ever competitive on that regard. Like I always feel like I stay in my own lane. I actually try to like respectfully block out other meds buzz from my own, like visually, cause I don't wanna see what they're doing. I wanna continue to trust what I'm doing. I don't wanna be influenced by anybody else. I wanna stay like on my path. So when I block anybody or cut anybody out, it's because I want to stay in my lane.

and do my own thing. I trust myself enough. I can go on tangents time and time again here, Miriam, so you're going to have to rate me back in because I could talk endlessly about randomness.

Miriam (33:09.502)
No, I think that that's really good. I mean, honestly, like I've done the same thing that you had said about like, it's not because you don't wanna have a good rapport with other spies, it's just because like, you want to stay in your own lane and you wanna carve out a product that is so you and so great for your clients. And I've very like, sometimes I feel bad because I'm like, listen, I love you. But also if I'm not like engaging with your stuff, it's not because I don't love you, it's just because I'm trying to like.

stay focused and stay on my own path, which is like, I mean, I love honestly that you brought that up because I think a lot of women feel that they, oh, like they have the sense of obligation of like, oh, well, I'm a good person. So therefore I have to support everyone and everything and like give myself to everyone when in reality it's like

You have to do what serves you and you have to do what serves your clients at the end of the day. That is the top priority. And if that means unfollowing or like muting all the people that don't serve you for six months, like that's totally fine. There's no, you know, I don't know. It's very much like I think a lot of people could misconstrue that as something that selfish. But ultimately, it's like you were saying initially, right? Like when you get into business, you have this brush factor of like, oh, my gosh, I have to check all these goals and I have to reach like

by year five, I have to like make X number of revenue or build to whatever might, you know, be feel like we're pressured into. But at the end of the day, it's like, this is you, this is your journey. It can take however many turns and stops and, you know, like jumps as it wants to, but you have to know you at the end of the day because that's the only thing that number one, you're gonna have, you live with 24 seven.

that has impact on your clients and your staff. And it's just so critical. And so I love that you brought up like, hey, it took me a hot minute to get here and give myself permission to say no to other people in my time. But ultimately I feel like that is the journey, you know? Like as a, and this is why I wanted to have you on this podcast, because there are so many women who are either thinking about starting a business or are starting a business while they're working full time or are in, you know, the first couple of years of their business.

Miriam (35:21.258)
And they're thinking like, well, when am I going to reach the pot of gold? Right. Like, and as you've probably experienced, it's like such a, I mean, I feel like even for myself, like thinking back, I'm like, that was totally the wrong mindset. It's like, no, no. The pot of gold is like, you can almost reach it and touch it like every single day, but it's the perspective that you have to take on. It's not some like magic thing that falls into your lap at like year three or year five. It's like this very

I don't know, it's hard to explain, but I'm sure you've probably experienced that as well.

lisa frommelt (35:52.684)
You explained it perfectly. I think so many people are looking for like this end pot, right, of gold. Or like they have this number set in their mind or they wanna have so many followers or whatever. I'm an Aquarius. I think zodiacs are important to know about people. I do think for the most part they fall in some realm.

But understanding yourself and where you get affirmation from is important to your true identity too, because then you can weed out the stuff that doesn't make sense. But I think when you said understanding that the pot of gold is tangible every single day, and it is your perspective of what you're asking for and what happiness and balance means to you. And I think I hope you understand

I hope you guys can hear all that little noise. I'm sorry if you can. I hope that if I could give advice to any female who is starting a business, I would definitely say you have to start it because you really love it and you believe in it. That it's not just, I'm going to do this because it's a quick way to make cash, or I'm going to do this because it's a hot trend.

or it's a side hobby or like right now with aesthetics, a lot of nurses are, you know, we get people who apply all the time and it's like, I'm just kind of burnt out of nursing and I, you know, aesthetics looks fun. Yeah, it is fun, but there's just as much stress in this type of nursing as there is in any other field of nursing or healthcare. And I'm sure you can attest to that as a business owner, I've never worked harder in my life or had more tears in my life. I've never.

been more exhausted in my life, I feel like if I didn't love what I did, it would, it could break you. If you, you know, so your pot of gold has to truly be, hopefully not a money factor and money could hopefully be an amazing frosting on the cake. But in the end, you put a lot of your own time and money and your time is money. Like in the end,

lisa frommelt (38:10.404)
If you're giving up all your working hours answering email at midnight and you don't get to go on the vacations and you don't get to have family dinners with your kids, what is it worth? Why are you giving up every single day? So the more I think you understand what your product goal is, the happier you are. And social media is a trend and not everyone's going to like the same thing. And thank God, because having carbon copies of everything is not ideal.

Like I'm so sick of seeing the same thing all the time. And I just, I feel like when everyone really digs into their own individuality, that's when the creative inspiration comes and that's where it's fun. So I wish more people could stay in their own lane and just do what they really, really love to do.

Miriam (38:56.11)
Totally, totally, totally hear that. And I mean, for the women that are listening to this episode, it's like, that's what this is. That's why it's so important to hear from more women like yourself. Because to hear the impact of what it is to stay in your lane, and not only that, become obsessed with your own lane, and to see the impact of it. Because...

So many people are gonna be like, oh, well, you're selfish for like not hanging out with like, or not going out or whatever, whatever it might be, or like not following the trends or like doing all, whatever one else is doing in the industry. And it's like, well, no, because the whole point of you being here and having your own business is to create something unique and to offer a service and to solve a problem that has not yet been solved, or you're solving it in a different way and in a different.

you know, solution. And it's like, that's what people need. And that is what makes this world an amazing place. And it's what gives you the most joy. And I love what you said about the pot of gold, like not being made of cash, because 110% like I initially went into business to make money. But then as and I just laugh at myself like when I think back because I'm like, little did you know, holy crap, like, I mean, honestly, like my business has

lisa frommelt (40:09.597)
Sorry.

Miriam (40:13.41)
given me my life, the life that I couldn't even dream was possible. But it was a hard journey to get here. And I'm so glad that it did. But it kind of felt like I stepped into this world, and it bashed me over the head for a couple of years. And then I was like, oh, OK, my eyes are open now. Got it. And it's amazing. And I wouldn't trade it for anything else. But it's like, oh, OK. Yeah, definitely. I think I love what you said, too,

lisa frommelt (40:32.353)
Yeah.

Miriam (40:43.458)
your passion and at the end it comes back to you because how do you know what your passion is if you're not going to listen to your desires and your wants and like your hobbies and what you love?

lisa frommelt (40:55.552)
And if you follow, I feel, I have empathy for somebody who uses social media as their entirety of like, is this what people like? Is this what's trending? Is this blah, blah? Because I get it, it's a world that I get it, like tongue in cheek, because saying, I also don't understand it, but I understand that there's all the algorithms and reasons people do all of that kind of stuff. But the hard part I have empathy for is, there's enough people who tell you they don't like something.

I think that it would be very easy for anyone who's even confident in themselves to be like, oh no, maybe I'm doing something wrong or maybe I should like switch it up or whatever. And to be honest, like even I love teaching aesthetics. I love it. I know I'm good at it. At the same time, there's been this like, well, do I really want to put all of my stuff out on social media and open it up for all these people to tear apart?

because I think so many people can say things so easy behind a screen and close doors, but never say it to your face. And it's not, I'm never fearful to be told any of that, for sure. Say anything to me, no problem. But I don't also want to put myself in a position that it deviates from what I know I'm confident in and what I love and what I'm good at. And I have to continue to trust that where I share that expertise and with who will always

open that door, like that door will open up for me. So it's like I feel for those that do rely heavily on the likes or the dislikes on social media, because I think you have to be a very strong person or have some external hard shell that you can like cut away the noise and like stay focused on who you are and what your vision is, knowing you might hopefully create waves. I think that anyone that has had any influence of change and change is for me always good.

has created waves. So for you to not ruffle feathers, I'd be like, well, why not? Like, why have you not disrupted some realm here? But yeah, I would say I love, I could not be who I am or what I do without owning my own business. I absolutely love it more than anything, but I also have come to learn that not everybody should own their own business. Some people are great at it and...

lisa frommelt (43:18.58)
Sometimes not knowing what you don't like to do is the best part because you just might have better life balance working for someone whose brain likes to think of 12,000 different things. And you might be a person that goes, no, I like to clock in and I like to clock out. I don't wanna think about those things 24 hours a day. So like, again, it goes back to understanding who you are and being comfortable with that truth. I think you can make just as much money.

more money if you want to and have more balance if that's what suits you and you're really good at it.

Miriam (43:52.118)
Totally. Yep, absolutely. Which is why understanding your intentions, I think, and also seeking yourself, just period, is going, you know, and this is why I created this podcast, because I'm like, you know, there's so many women that are looking, but don't know where to look or where to find, what am I supposed to do, right? Because it's like, there's just so much noise from the world and like just generationally, what we've been brought up with, like,

expectation after expectation after expectation, like go to school and then do this and do that. And it's so hard to break away from that. And to just do or seek you in a very non traditional standpoint, whether that be through a coach or a therapist or a friend or whatever it might be. It is so hard to say, Oh, I'm going to step outside that lane. And I am just going to try something different, which is, you know, I'm

For those that listen here, I'm never going to shut up about it because it's like, you just, I mean, at least for me, my happiness was contingent on stepping out of that lane and just being like, I'm going to take a risk on me. I'm just going to see, try some things, you know, like read books, like do whatever I can to what I know is out there. I know I can have access to it. It's just a matter of finding the right information and actually like applying it.

What would you say to women that are struggling with a balance of self while also, and whether they are having a corporate job or running a business, it doesn't really matter. But just what would you say to a woman that's struggling with the balance of prioritizing herself and also prioritizing her commitments?

lisa frommelt (45:33.1)
I think that hopefully this answers it, that they should be one in the same. Your commitments and yourself should be equal. So I would suggest that anybody who makes a commitment, the first time you make the commitment should be, does it serve my highest self? So I think your number one commitment should always be to yourself. And that then in turn will give you the balance. I would say those that are struggling to find that,

I think that working with a therapist actually is a beautiful thing or finding your own way of having someone that isn't with a bias. So someone as a third party who can like outwardly turn the mirror back on to yourself so you can like self analyze without the bias of someone being your mom or your sister or your friend. I mean, you want somebody who's going to push you to

hopefully look at things that are weaknesses and strengths and go, how can I make them better? Like, how can I grow independently? And unfortunately, we always wanna surround ourselves with people who make us feel our best, right? Who like, they agree with you and they're gonna support anything you say and they're gonna be your ride or die. But in reality, those aren't the people that push you to be uncomfortable. And it's when you're the most uncomfortable that you're the most willing to make change. So having some form of

therapy, whether that be meditating, journaling, sitting in silence in its entirety, a therapist, I mean, acupuncture, you know, a facialist and you go into the room and you say, I don't want to chat. I just want a facial, you know, or you use noise cancelling headphones, whatever you, whatever it is. I think you need to, the best way to find balance is to sit in silence or talk.

with somebody to find about what your inner truth truly is, and that will always serve your highest purpose, and you'll always be able to better make commitments, and they'll easily come to you. And the neatest part is, for me, the more you listen to your truth, it's so funny to watch all the commitments that don't serve you just leave. Like you won't even have to clear your schedule. You won't have to fix anything. The more you operate in your own truth, the more everything just aligns.

Miriam (47:47.266)
You sure?

lisa frommelt (47:56.672)
So I'd say, I tell the girls that work a lot, because we work with a lot of girls who are college girls for front desk and all that kind of stuff. And they're like, well, I just don't know what I wanna be. And I think I love this and I think I love this. Or I'm in nursing, but I don't know if I wanna be a nurse. Like you hear all sorts of things. And it's like, just go into what do you love? Like if, I know it sounds goofy, but like you love dolphins and that's like your thing? There's a thousand jobs with dolphins.

There's a thousand, there's probably a million. Just do what you love, like the job will come. Just keep doing what you love.

Miriam (48:31.126)
Mm-hmm. Yep. Yeah, trusting that your desires can lead to where you're supposed to be at the end of the day. Yep. And also just not to give in to the pressure of you have to be in the right job by the time you're 20, which is so ridiculous. And that might have been applicable 60 years ago, but it is not applicable anymore. And it really just, you have to choose what serves you.

lisa frommelt (48:39.572)
100%. Yeah.

Miriam (48:58.142)
Like it doesn't matter if it's for a year, it doesn't matter if it's for six months, it doesn't matter if it's for five years, like it's totally fine to just do what you love and that is such great advice and thank you for sharing. That was amazing. Awesome. Oh my gosh. Well, we've touched upon so many things. I'm literally so obsessed with this episode. Is there anything else that you feel like that's pertinent to running a business as a woman that we haven't shared or do you feel like we've kind of covered at all?

lisa frommelt (49:22.56)
I would say we covered lots of little topics and I would literally talk about all of them. Again, with you, Miriam, I absolutely enjoy talking with you and as you can tell, I can go off on a thousand tangents. The one thing I would say that's been the most helpful for me in the last six months of running a business has been the big ass calendar. I don't know, for me, that was really daunting to do. I don't know if you've heard about it.

Miriam (49:46.166)
I don't think so, I've heard about it in that respect.

lisa frommelt (49:48.66)
It's essentially a calendar that's like, I don't know, six feet by six feet, let's just throw a number on it. And it's your whole year and you're supposed to plug out in advance time that you're dedicating to whatever commitments you choose, that be yourself or whatever. And I was so excited, I got to Amazon Primed. I'm like, I got to get this done in the next 24 hours, blah, blah. Well, you know, pay the extra to Prime it, it sits on my counter for four weeks because I'm like, oh my God, like, I don't know if I have the commitment, like what if I change my mind? What if I don't want to do that?

And then finally, a friend of mine was like, just do it for six months. Well, I got to six months of it and I was like, I can't stop now, I don't want to screw up the rest of my year. So I finished the whole thing and it has been so extremely helpful because normally, I would have looked at my calendar and maybe someone wanted to do something and I would have been like, oh, well I have nothing on there, sure. And then I would have, that week would have come up and I would have been met with the situation of going, well,

If I cancel on them, now I look like a jerk, or that doesn't fit in my time, or I really want to, you know, I don't know, knit that blanket, whatever your commitment is. But now I can't, because I have to go meet this friend. So the big ass calendar, and that's exactly what it's called, but is really helpful because now it's like, it's on my schedule. It's very easy for me to tell someone, hey, I have this commitment, I can't. Whether it be just sitting at my house and I haven't filled that day yet.

But no, like that is carved out time. And I have just found that to be so impactful for client scheduling, for business meetings, for team bonding events, for vacation, for everything. It's been just a game changer.

Miriam (51:35.094)
Well, and I'm sure too, like from a visual standpoint, it'd be really great because then you can just like, I mean, I'm a visual person and it's like, oh, just being able to see like visually, like, yeah.

lisa frommelt (51:43.328)
Yeah, it's different than having like just three months and like flipping through it or like looking on your phone. Because I have fine hanging in my bedroom and it's like, you know that, okay, I'm plugging it in a bunch of time. Yeah, I'm working my butt off. There's a there's a light. There is a light. I mean that I will have time off, you know. So it's been just a great mental release.

Miriam (51:52.203)
can see it.

Miriam (52:01.216)
Mm-hmm.

Miriam (52:04.566)
Yeah, because then you can add a snapshot, see like, oh, okay, I'm busier here, less busy here, or I need to fill in some spots here. Maybe I'm not as busy as I should be, et cetera, et cetera. But it's like a really quick viewpoint versus like just getting sucked in, tunnel like day by day by day, and not feeling like you have an overall control of your calendar, yeah.

lisa frommelt (52:25.644)
Yeah, because then I would just do like, just to finish it. It's like, I would change those days or add a client or see a client. Cause I'll tell them like, well, I want to be gone this weekend all of a sudden. And then I'm like cramming a bunch of stuff and I made it work. But what I realized is like, I'd go from like a, like a hot plate to a hot plate, to a hot plate, to a hot plate. And it just, that scene, it just gives so much more of like you said, of you go, okay, I'm really busy. But like.

Miriam (52:44.066)
Mm-hmm.

lisa frommelt (52:52.608)
I know that stress isn't going to sit around. What can I do in the meantime until that light of the tunnel gets here? Um, so I really highly suggest that. And then the last thing I would just say is I think that every single person is a hundred percent capable with their full entirety and potential of doing whatever they desire. It truly just comes down to believing that you can and saying it's okay to be selfish and it's okay to say I, and selfish isn't negative. It's just self love.

and we're all meant to do our highest good. So just trust yourself and anything done in love is right. So as long as you have pure intentions, you can conquer the world. And I think I wish everybody the most success possible.

Miriam (53:36.938)
Yeah, I love that. That's great. And yes, 100% agree to the intention and just going forward with seeking the truth and seeking your truth and just taking a risk. I love it. That's amazing. Awesome. Well, thank you so much for having us. Where can people find you book because you offer a slew of services? So why don't you just kind of, because I do have a lot of listeners here in Madison, so why don't you give us a brief rundown or summary of the services that you offer and then where they can.

go to book, well not you, but also your staff, in both locations offer, and that people can go to book if they want to.

lisa frommelt (54:11.62)
Thank you very much, truly for having us, having me, myself and I, I shouldn't say us. Thanks for having me, I appreciate it. So you can find us on Instagram as the best way at LamarieBeauty underscore and our website is www. and that's L-A-M-A-R-I-E beauty. The biggest thing that we do for services are we are a typical med spa.

Miriam (54:18.07)
Hahaha.

lisa frommelt (54:36.556)
We operate in the same fashion and we offer everything from injectables of HA filler, any type of neurotoxin, vampire facial, PRF, PRP. Trying to think of a couple of other things. If there's, we have tooth gems, which are super fun. We've perfected those and they're just a fun little addition. Mech one, Madison. The only thing we don't offer is cool sculpting and laser. I feel like that's kind of a microneedling. Hopefully I quit it all.

Miriam (55:07.347)
Yeah. And I mean, I'm a testament for those people that are listening. I've seen Lisa Fur, let's see, we've done lip filler, Botox, and facials for like since 2019. And I swear by my whole skincare routine, I've actually gotten, the skincare is so good that I've gotten so lazy to the point where I hardly ever wear makeup now because my skin is so, like it just doesn't really need it, which is wild to say, as somebody who is obsessed with makeup. And so it's nice I just show up in my photo shoots.

And I feel bad because I'm like, are they gonna think I'm like skilled at makeup? Because I literally like hardly ever wear makeup anymore. And they're always like, oh, like your skin is so good. And I tell everybody, I'm like, go see like, you know, go see L'Omerie Beauty and everything. And I always, it's so funny because I mean, this is, whatever, it's pertinent, we'll keep it on here. But I've gotten to the point where I'll ask clients because I feel like through you, I've learned so much about Botox and just like.

Not only that, but a very holistic approach to just like fillers and injectables and all that stuff. And I'll ask clients, I'll be like, oh, well, did you know that? Cause you know, I'll be able to tell like certain facial like unevenness and yeah, like expressions and you know, things like that. And I'm like, oh, well, you know, Botox can help you with that. And they'll like just give them your info because I'm like, thanks to Lisa and all her education. Cause every time I see you, I feel like I'm asking like a zillion questions and you're great at like.

lisa frommelt (56:14.04)
like expressions.

Miriam (56:29.054)
And that's what I love about your services is that you don't just like tell a client and be like, oh, come back in six months. Like you actually explain like what it is that you're doing and why you're doing it and like where it's helping. And like you just give so much information, which to me is like a green flag that anybody who gets Botox and lip filler should look for it because I think a lot of places are just in it for the money. And they're like, come back. Like, I remember you telling me about the filler. You're like, oh, you don't have to do it for like 12 months. And I'm like, what?

Like everyone else I'm seeing goes like every six months or something ridiculous and you're like, no, it doesn't even have time to leave the body yet at that point. And it's like, anyways, so yes, highly, highly recommend. You won't ever hear me shut up about it. So thank you. Yes.

lisa frommelt (57:08.504)
Thank you. And I mean, I have every single thing in my face done to my face. And I love not wearing a lot of makeup as well. I think what there, isn't there like a TikTok Miriam where it's like, there's like the bougie way of being lazy. What does, you know, like you, 100% on par with you where it's like, the more I can invest so I can be lazier the rest of the time, perfect.

Miriam (57:23.402)
Yeah. Yep.

Miriam (57:30.37)
Lazier, yep, 100%. Yeah, that's like, I'm a huge fan of microblading and like things like that, cause I'm like, yep. If I don't have to, if that's one less step I have to do every single day when I wake up, I'm on board, I'm game 110%. So, yep, absolutely. Well, thank you so much for being here. I will be sharing for people that want a quick access, it'll be down below in the description to visit Lisa's website and to see her amazing staff. They're all freaking phenomenal, so nice, amazing. And...

Thank you so much for sharing your story and I appreciate you being here.

lisa frommelt (58:01.632)
Yeah, thanks so much, Miriam. Congratulations to you too and everything you've accomplished. You're a beautiful woman.

Miriam (58:06.498)
Thank you. Okay, we can still chat. I'm just gonna stop the.