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The CO1 Show
If you're done competing, done shrinking to fit a mold, and ready to stop letting someone else set the bar for your life, keep listening. Most people spend their whole life trying to be better than someone.
A Category of 1 spends their life becoming more of themselves. Your story. Your experiences. Your edge.
We interview high performers and entrepreneurs who have done just that. Their stories and how they did it.
The CO1 Show
#82: How Buttery Bros' Heber Cannon Turned Crisis into Content Gold
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Join us for an exhilarating conversation with Heber Cannon of Buttery Bros as he shares the incredible journey from CrossFit filmmaker to adventure content creator.
Heber reveals how he ran a marathon in Death Valley on the hottest day ever recorded (136°F!), conquered his fear during an Ironman swim, and built a thriving YouTube channel by documenting life's extreme challenges.
Discover why embracing discomfort creates deeper connections and how finding joy in fitness makes everything else in life seem easier.
Want to transform your mindset and reach your potential?
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