76: Build Trust Before the Sale: How to Attract Clients Who Are Ready to Say Yes

Leading H.E.R. Way Podcast

Leading H.E.R. Way Podcast
76: Build Trust Before the Sale: How to Attract Clients Who Are Ready to Say Yes
Jun 10, 2025 Season 3 Episode 76
Nikisha King | Certified Life & Business Coach

Do you feel like your leads are “watching” you and never reaching out?
Are your DMs and website visits filled with curious people… who aren't ready to buy?

The problem isn’t your price.
It’s not your product.
It’s the missing trust between their curiosity and your offer.

In this episode of Leading Her Way, Nikisha King breaks down the 3 most powerful ways to build trust with potential clients before they ever hit the “inquire” button.

Inside this episode:

  • The invisible questions potential clients are asking before they contact you
  • Why beautiful content alone doesn’t convert (and what to do instead)
  • How to use testimonials, behind-the-scenes, and process videos to boost buyer confidence

By the end of this episode, you’ll know exactly how to lead with clarity and confidence—so when someone lands on your page, they feel like they already know you, trust you, and are ready to buy from you.

Join our upcoming Free More Profit, Less Chaos Masterclass at www.nikishaking.com

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Want to attract aligned clients with less hustle and more heart?
Follow @nkbizguru on Instagram and get access to Nikisha’s 5-Star SCALE™ Framework at her More Profit, Less Chaos masterclass.