Behind The Scenes Of A Business Reset

Tired of chasing algorithms and pretending consistency feels good when it doesn’t? We open the door to the real journey - how a former head of strategy and operations walked away from the grey, found clarity on retreat, and built a business that blends coaching, consulting, and high‑integrity execution. Along the way we unpack the pivots that didn’t stick, the experiments that clarified the message, and the thread that never changed: helping ambitious women create success that actually feels like them.

I share the corporate roots that shaped my edge - translating complex systems into clean action, reading the room when egos crowd out EQ, and getting things done without noise. That foundation now meets personal coaching, where we unravel the conditioning that keeps capable women quiet in boardrooms and burned out at home. We dive into how retreats unlock decisions fast, why the Game Plan turns sprawling to‑dos into a sequenced roadmap, and how fixing back‑end friction restores trust and momentum.

You’ll hear what “right hand to the founder” looks like in practice: mapping funnels and launches, managing teams, auditing processes for quick wins, and stepping into delivery to hold space when the vision wobbles. We talk labels - VA, OBM, chief of staff - and why none quite fit a role that combines strategy, systems, and soul. Then we bring it all home with the Reset Framework: resetting brain, body, and business so growth is sustainable, values‑led, and calm in your nervous system. Quarterly CEO Resets, a Spain retreat in October, and focused VIP Days offer clear entry points depending on where you are.

If you’re craving clarity without the grind, structure without stiffness, and results that align with who you are now, this one’s for you. Subscribe, share it with a friend who needs permission to pivot, and leave a review with the reset you’re choosing next.

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Transcript

Setting The Stage

SPEAKER_01 0:01

This is the Modern Lead Her Way, a podcast for ambitious, driven career women who want to feel good on the way to the top.

SPEAKER_00 0:08

I'm Emma Clayton and I'll be sharing with you tangible advice to help you stop sacrificing your soul in the name of success. And experience more balance, confidence, and fulfilment both in and out of work.

Ditching Algorithm Obsession

Corporate Roots And Epiphany

Why Retreats Create Clarity

Who The Retreats Are For

Skills That Made Me Valuable

Coaching Women Beyond Conditioning

Owning The Real Unfiltered Self

Pivots And The GLP1 Detour

SPEAKER_01 0:21

Hey, hey, and welcome back to another solo episode with me. I wanted to cover off all things to do with business, in particular my business, and what's been going on behind the scenes of my business, who I've been working with, how I've been pivoting, how I've been changing my offers, and also how I've been circling back to what it's always been, right? So hopefully through this, I'm going to give you a real flavor for the twists and turns that happen in your own business, right? And for some of the things that I don't encourage people to do, like don't follow my lead on this, in terms of all the pivots and the changes of direction that I've had over the last eight years. But as always, I am a super reflective person. I like to look back, I like that to inform how I move forward. And also a lot of it might not make sense to the observer, but it makes perfect sense to me. And that's what I kind of want to convey in just like bringing you on this little trip with me, if you don't mind. And I'm guessing because you're here, you don't mind. And also, if you are here, make sure that you've subscribed and followed the show so that you always get updates on when we're back with a future episode. And I think that's the first thing I want to say is I've always been like a super good girl when it comes to my podcast. And I have scheduled an episode to be released on Thursday at eight o'clock. And you know, this is what we're told to do to make sure that our listeners have got uh they know when to expect an episode to drop, and um, there's consistency and the algorithm loves consistency and all that shit. And I'm just like, my energy doesn't necessarily work like that. And this is where I got to the end of last year with the podcast, was I was finding it a grind to actually sit down and try and think of something to say for next Thursday. And when it gets to that point, I've just got to say, I've just got to give it up and say, Do you know what it's not, I just can't force it out of me. And as you heard from my comeback episode, when I'm ready to speak on and say some shit, I I can open my mouth and and let it all fall out. So, what I'm not sure about this time round is if I'm going to be scheduling on a consistent basis like that, or if I'm just going to drop things as and when I want. And as I said in the last episode, I've got a lot to update you on. Like today, we're covering off business and in particular offers and like who I've been working with and what I'm helping with. Let's rewind even further. I had a 20-year career in corporate. I left as a director-level head of strategy and operations for a like brand new outfit that someone had a vision for. Um, a very clever guy called Dan Ryan. He had this vision for this team, and it was basically going to disrupt our industry from the inside out. But we really wanted some autonomy to do that. We didn't want to be sitting in the Gherkin, surrounded by grey. We wanted to break out and to be around colour and to be in innovative spaces. So they did give us a bit of free reign. He asked me to come on board to help him set this up. So he was the visionary. He said, Well, I want you to come and be my like right hand. I want you to come and build it. Um, so my reputation, I guess, had preceded me. I was known for getting shit done, but also for taking very complex structures, setups, problems, and unraveling them and simplifying them and making them work. Obviously, I was ahead of operations. I knew we were getting swept under the rug. And I said to Dan, I said, Can you just not put me in the notice period until I get back from a trip that I had planned? I was going to Hong Kong and Singapore with work, and then I was heading off to Bali for a few weeks. And I went on that trip with the intention to kind of soul search a little bit and decide what I did want to do. And I'll tell you what, the retreat was incredible for that because I had some amazing breakthroughs, and I'm sure I've told this story on this podcast. But you know, I was around other people who had businesses. There were a PT, a hairdresser, um, there was a nutritionist, a yoga instructor, a family business that sold tractors. I was around more entrepreneurial thinking people, not just employed people, which is what I'd come to know. And that opened up something in me, I think. Um, and there was also a couple of people that were sort of ditching their day job to set up in business. So that kind of planted seeds, and then it was about 10 days after that that I had barley belly and I had sort of fasted for a day or so because I just couldn't keep anything down. That's when I just came out of a meditation session and it hit me like an epiphany. Like, I don't tell people to hold out for these epiphanies, but it did come like that. It was like a butt a lightning bolt of clarity that yeah, you've got to leave and you've got to help people. You've got to help people who, like you, have had successful careers, but who felt like a big fat imposter throughout their entire career, which I had. So even though I'd done really well and I had success on paper, and my friends and family were proud of me, like looking from the outside in, I always felt I went home on a Friday night going thing, fuck, that week is over, because now I can just like wallow in my dirty bed sheets and eat a tub of ice cream and drink myself into oblivion and have a hangover on Monday when I go back to work because that's how I felt about like the kind of monotony of it all. So I had this epiphany and I was like, shit, yeah, that's what I need to do. I need I don't know what that looks like or how what that involves or if I'm capable of it, but that wasn't even a thought. It was just like, yes, my mind was made up. The clarity had arrived. So this is why one of the things I really want to do is create that similar, not the same, but similar opportunity to step away from that environment that you're so used to and surround yourself with new people that come with new perspectives, new experiences and backgrounds. And um in a retreat-like setup where you are incapable hands, there is a format and a flow that you're gonna move through and you're gonna do some self-discovery, and hopefully you're gonna have your own epiphanies, even if they're not like those lightning bolt, life-changing moments. They will certainly give you the clarity that you don't get when you're in the hustle and the grind, when you're in the when you're in that bloody ground dog day. It's not gonna come to you like that. So the time out retreats, whether I call it that, I don't know. I've got plans for it. Um, I have one planned for October this year, first to the 5th of October. If you know that you just need to take some quality time out from the grind and like just work out what's next, to have a big reset, then um let me know. Maybe I'll put the wait list in the show notes. Let me do that. I would love to facilitate that for you because this is just so important to me to I guess give back and facilitate that kind of transformation for other people. So that's one thing that um has just reminded me that yeah, this is why I wanted to do a retreat all along. And um, I actually had a mini reset, a mini timeout experience at my house, which is the first one since the Margate Beach House, which I ran in 2024 and 20 beginning of 2025. I bought it back and it was so beautiful. And I it was the first one where I really had a mix of people that were self-employed, business owners, and career women. And um, it was a beautiful mix, and it just made me realise that I don't I don't have to be one or the other. Like it's like I attract women who resonate with my story because they see some parts of themselves in that. So whether that's because they're still in corporate, even if they always imagine they'll be in corporate, or they're business owners, they are welcome at my retreat. Um, but back to the um kind of history of this, what made me successful in corporate was the unique way or the unique skill set, I guess, that I built up over time and the the very natural way I used to look at things and the structure I bring to chaos, um, to chaotic situations, to chaotic people, to the chaotic way of like brains that people had. Um, but also like it was a very technical environment, right? And I wasn't a technician, I was not an actor or an underwriter, I wasn't even a claims assessor, like I tried that for years. I was I probably spent um uh 10 years of my career in claims, and I never felt like I was a technical claims expert. I was, however, someone that got shit done. So give me 10 claims over the one big fat file and I'd whack them out in the day. I'd love that. Um, but I could also take processes and improve them. I could also organize people so that we get shit done quicker, like and deliver to the clients on time. I implemented uh a workflow situation. I was the project manager behind taking that very manual process on paper onto an imaging workflow. Um, so I've done things like that throughout my entire career. I had been put into teams that I knew nothing about and would help them with a target operating model. I would see where the cracks were, I would listen and hear what's not being said as well as what was being said about the issues, about um the dynamics, the relationships. I was very emotionally intelligent in that sort of very technical environment. People, there was big egos about who knew what, but there was not a lot of um emotional intelligence in the room, and that's where I really stood out. So when I left and went into coaching, obviously I went into the worlds of my clients, and um, I was able to really resonate on a deep level about what they were experiencing in that corporate world, and a lot of what I did in our relationships was unraveling a lot of childhood stuff that had made them um show up differently in that world, maybe shrink in some situations, maybe silence themselves in others. You know, when you are a woman in an environment where it's mainly men who perhaps have the natural monopoly on the conversation, and you were a little girl that was told to be sit there and be polite and be spoke speak when you're spoken to, you know, that plays out in the boardroom potentially, if you haven't done the work to unravel that. And so when I talk about bringing your whole self to the table, a lot of the work that I've done in my personal coaching with women who have been in those leadership roles is to help them better see where their little girl is playing out in the boardroom and work out how we can heal those parts so that she can bring more of her adult self, her like highest self, into that situation so that she can say what she means and mean what she says, and so she can say no when she means no and not just have yes fall out of her mouth just to take on more. So a lot of the work I've been doing is unraveling that conditioning, like the conditioning, like who we've been conditioned to be over time through our earlier formative years, uh, through you know, schooling where we might have been bullied, or we might have been told we were not clever enough, or we might have told we were very clever, and like what that's done to us, right? And it's culminated in helping women just be fully expressed, be fully themselves, um, break out of old unwanted habits that weren't serving them anymore. And that might be around food, around drink, around um spending, around sex, you know, wanting all of this other stuff outside of them to make them feel better at the weekends. So that's been my work. And the Modern Leader Way was all very much about that. It was like helping you find your way. Like, what's your way? Not the way that you've been conditioned to operate in within corporate as well, because I still had a very polite way. I'd say yes all the time. I couldn't say no to things. Um, I'd say yes and I'd break my back to make them happen. Now, was that the version of me from my higher self, or was that the version of me that didn't want to be a failure and didn't want to let anyone down because there was a fear that I would be rejected or not wanted for the next time round if I didn't do what I needed to do, you know, or what they needed me to do. Yeah, my I've done the last eight years of personal coaching has been looking in very different guises. And what what's happened in that eight years is I've been on my own healing journey to realise where I was not being a hundred percent myself, where I was um shape-shifting to be accepted and to be well liked and wanted in that world, and I've unraveled some of that who, which is where you get that kind of real and raw and a little bit rebellious um version of me now, because I'm like, fuck that shit. Like, if I was to go back in the corporate world now, I would not be that old version of myself. You would get me now, which is very different. I still have all the skills, all the qualities. I have still have all the abilities to go in and uh make it rain, right? I can make shit happen, I can look at things, understand it very quickly, see what needs to happen and and make it happen. But I would be doing it very differently. I wouldn't be pussyfooting around anyone, I wouldn't be holding back in meetings and and muting myself and getting all anxious and up in my head about being an imposter. I would be real. So long or short of it is, what I had realized last year in some conversations I was having with um with business friends, friends in business, um, was that actually I could help them in their businesses because of the way I look at things. And when I looked at my own business, like my back end, when I'm talking about back end, I'm not talking about my arse, which is shrinking a little bit actually, but that's for another episode. Um but I am talking about my back-end systems structures, processes, um, they are beautiful, like they are well-oiled machines, they are ready to receive and like take people on a journey, and the customer journey is smooth, but I'm not so good at selling my services. One of the things that has held me back, again, I'm coming back to blaming it on my manifest energy in human design, is I'm not here necessarily to stick around for the long run. I'm here to have inspiration, move with it, put it out to the collective and let them decide if they want to come along with it or not. And then I move on to the next thing. I net next inspiration and I move on to that. So my 20-year career kind of represented that because every time I got a little bit bored in a role, I'll go and find a different one. So I did like nine, 10, maybe even 11 roles in that 20 years because I didn't stick in one role for 20 years. I moved around, I moved up and around the organization, and I obviously gained a lot of experience in doing that. And I've done the same in my eight-year career in business. And if you followed me for that long, you'll know, you'll you'll know exactly what they were. Like it was the anxiety coach, then it was talking about more imposter syndrome, then it was talking about food freedom, then it was body confidence, then it was just general confidence, and it was back to the leadership coaching, which I did stick to for a few years. And then what made me laugh is I got on the phone with a friend.

SPEAKER_00 16:49

She said, So what are you doing now? Is it GLP1 coaching? Yeah.

Becoming The Founder’s Right Hand

The Game Plan Offer

Offline Ops To Online Growth

Beyond VA And OBM Labels

VIP Day: Strategy Into Systems

Process Reviews And Quick Wins

Fractional Ops And Team Leadership

The Golden Thread And Mission

The Reset Framework

Simple Offer Suite

Commitment And What’s Next

SPEAKER_01 16:54

And I was like, Oh, yeah, I had that crazy inspiration in the summer last year where I was like, I've been on GLP1s for six months, I see a load of shit that's going on out there, and I can't believe it. People need to like knuckle down and do this right, not do it for all the wrong reasons. So let me put out my truth about it and let me create a course. And you know, I sold that, and one person signed up. But so that didn't go to plan, and I think what I did was realize, yeah, that was just that was maybe something I got get to talk about on my podcast, not necessarily something I have to go and create a program for, but in doing so, I can create the program, I can create the images. Like I love that creative process. So I I actually really enjoyed coming up with a new banner for it and a new name, and working with Chat GBT actually to help me with my freebie, which was called the 10 truths around GLP1 that every user needs to know if they want to have lasting weight loss and not just see this as another magic pill. I don't know. That's when I was really getting on my high horse. And yeah, there was the sales page for it, there was the whole process you could check out, you would get your access, you would this so it was smooth, it was it was there. But actually, you know, A, it was a bit left field off the back of leadership coaching to then be talking about a GLP1 method, um, even though I'd been open about my own journey. B, I didn't give it long enough, right? If I'd have been talking about it for 12 months, then maybe it would have come off. But I talked about it for a month, maybe that, maybe three weeks, and then I was like, yeah, no, this is not for me. So I dropped the GLP1 thing. Meanwhile, I have been having these conversations with women in business um over the summer, and I'd been working with a lawyer. She's got a very successful law firm with her husband, and she was a bit unique in that she's also been a healer behind the scenes, and she'd always sort of separated the two, but she wanted to combine the two into this big mission that she had. Anyway, she and I ended up joining forces and um she had a toddler and she was pregnant, and she was just like, I don't have the will or the skill to be able to like do all this stuff behind the scenes and make it happen. I was like, I can, I can, and I love that. So I left her to do, you know, her magic and what she does best up front, and um, she has a beautiful back end as a result of my hands all over it. Um now she went on maternity leave and just decided to pause things. So uh we're just starting to talk about her coming back online now, uh, which is exciting to see how that could unfold. But it's really started to go, oh, I could play this role for people because I actually enjoy that stuff, and it's the stuff that people don't have the skill or the will to do. They don't want to be doing tinkering in the back end, and they don't look at things like I do. Like I can, I literally can hear someone's vision. It's like a bit of game of Tetris where all the pieces start to slot into place, and I start to see a path reverse-engineer itself, and I go, I know exactly what I need to do to help you get there. And I think that's a skill, and that's something that I started having more conversations about in my game plan sessions. So game, my game plan offer has been around four years now, and the game plan is very much you've got this vision or you've got this idea of what you want to do next, but you're kind of stuck in a bit of procrastination, you don't know what to do next. It feels too big, too consuming, too overwhelming. Maybe you're pushing paper around and you're actually being productive. The game plan really helps. So I hear your vision, I hear where you're at, I hear where you're stuck, and I can see that path unfold for you and l and physically give you the game plan. So that offer's been around and always will be. Um, but more and more game plans were with business owners rather than the corporate career woman. So I was just noticing that shift and being interested by it. So my I love my game plans and they have been um really great to do. And then it was uh summertime that I was having a conversation with someone I met on a another retreat, and I was talking to her about how I struggled to really make consistent income through my business because I've changed direction so much, and because I'm talking to one person one day and then another person the next day. And um, that's when I started talking to her about how I was thinking about doing more of this kind of operational piece because I can, because it just happens so naturally, and I have been doing it very naturally. Even before I left corporate, I helped Adam set up his business. I've also worked with my friends who've got Peckish, which is the chicken rotisserie. They've got a shop that works very well in Deal, but they've had this truck and I've managed that for a few summers for them. And in that time, I simplified the process, bought in ways to systemise things. And, you know, we had processes where people would come in this queue and they would wait over there to get their number called out and all that sort of thing. I had a friend who's a hairdresser who used to like do everything via text, and she used to get so sick of getting texts on a Sunday night about what hair products they should use or Sending her photos of what hair style that they wanted at the next appointment on a Saturday night. It's like, no. So we put in a whole system where people had to come via email. They don't message her anymore. So at least with someone operating that main messaging system, someone else could say, sorry, she's busy on that date. This is the next one I can give you. Um, so yeah, I've always kind of done that. And actually, it was um in a conversation with this um lady that I met called Julie, where I was talking about this, and she was like, Well, actually, I could do with some of that help. And since then, Julie and I have been working together, and she's got a very successful offline business. She's a fractional CFO, so she goes into businesses that are in sort of scale-up mode, not big enough necessarily to have their own in-house finance team. So she goes in and acts as their chief financial officer, advising them on how to get funding, um, year-end accounting, uh, scaling growing controllably, that kind of thing. Um, but also exit planning. So she has a very successful offline business and she wanted to bring her genius online. She's kind of been putting herself out there on social media, but not selling anything since we've been working together. But we have done two affiliate launches together. And we've also launched a membership, we've launched her signature programme, and um, we've got plans in the pipeline for a podcast, for in-person events, potentially a retreat and a summit this year. So that's super exciting. So the role I've been playing there is like you can dump all your ideas onto me and I will make them happen. I will bring structure to them, I will prioritize the order that we're gonna run them in, and um I will make some of those things happen. We've been having interesting conversations about what we call that because there are these things out there called um VAs, right? Virtual assistants like PAs. Then there's a thing called OBM, which is online business manager, and they will do things like set up your sales pages and think about your launch plans, and they will make sure all your assets, your virtual assets are available and that there's a customer journey to go through and that it's all optimized and simplified. And I do all that as well, but it's not all I do. And I think the unique bit that I bring is a this ability to take the vision, like to really understand the vision and make it happen. So, like reverse engineer it into a game plan that makes sense and everyone's on board with, but I can also manage the team. Um, but I'm always gonna look at things in a way that's like, why are we doing that? Like, don't need to be doing that, or why are you wasting your time and energy on that? But also coming at it from a really compassionate coaching place as well. So I can hold space for the founder and in their wobbles, and I can play that confidant role, like tell me anything, I'm here for you, and let's work it out and let's unravel that. So I'm here as like a on a level playing field, I guess. So I'm stepping in to their business as an equal leader, but one with very complimenting skills to the founder. So the founder is the one with the vision, the founder is the one that can talk about that vision and translate it into why someone needs to buy it, they can do the sales and the marketing piece, which is the bit that I'm quite frankly quite shit at, and then I can make it all happen very seamlessly in the back end without anyone needing to know that I'm there. But what I've found in the kind of partnerships that I've created is that they want me in the delivery, they want me and my skills in coaching, holding space, in their containers. So I will be in there as a community lead, or I will be in there as another coach. So it's a very unique role that I've sort of stepped into very organically, and that has led to another like a number of conversations very organically, and I've not really talked about it online. Now I started to shift my message back in October, really, around the time of the big festoon, where I was exhibiting as like more of an OBM type person that can help you get organized and get your ducks in a row and that sort of thing. But even that didn't feel like it did it justice. One person won a VIP day with me, and VIP day is something I've always done. It was Lisa Websworth, Lisa Danielle, that won. She actually came a couple of weeks ago, and this is where I really saw the culmination of my magic, I think. Like the coaching, the personal coaching and the like business consulting. So we mapped out the brand, we mapped out her whole funnel and what it's leading to ultimately. We noticed actually, as we were going through that, that the system was a bit broken. There was a manual process in there for not just her, but also for the client. I saw where we could make some improvements and we did it there and then. It's like, okay, go there, update that, because oftentimes you get a bit stuck with the with the how to on the tech. So we just got the tech done. We got it done, and then we were able to turn our sights to planning in when we would move over the system from this like suboptimal solution to an optimal solution. And I said, I can do that for you because I can. I know this system, I could build what she's got here in that system. So, you know, that's a an add-on service that I could do that I don't really want to advertise because I want to be sitting there doing it all the time, but I can do it, and I'm very willing to do it because I can see how it's a part of the bigger picture, right? Then we sat down and we got into the numbers, we got into how it could grow like some targets and then how it could compound over time, and we got super excited about it. We started to viscerally feel the energy around this opportunity, and we started to get really excited. I started getting getting excited as well, right? Because I'm in this, I'm all up in her head and I'm in this vision with her. We were flipping buzzing, like literally buzzing, and this is where the magic happens. I was able to say, right, let's do some movement, let's feel this in the body, like let's really like anchor this in this moment. It's just like it was just a really beautiful moment that we shared. Um, and then we sort of brought it back down to a really grounded, this is what you need to do next. This is what's on your to-do list, let's prioritize that. So you've got your priority one, that's what you do on the train home, or by the end of the next week. Priority two is by the end of the month, priority three is by the end of the quarter. And she was really clear. Now it was no longer an overwhelming to-do list, but she was really clear on um how things would unfold. And when she's ready for a right hand because she's earning the sort of money that's in the projections, she knows where I am, and I can step in as I already know what the game plan is, and um, I've got an eye on the big prize, and I can step in and take care of things for her, all right. Another thing I did in Julie's business is she was um she's joining forces with a a company that has a team, a finance team. She is uh joining forces as a joint venture. So they brought me in as sort of an independent party to review the processes across the board. So not just Julie's offline business, but um this team's business. So I interviewed the whole team, looked at what it was that they were doing, what um frustrations they had with systems, where they were um wanting to develop and wanting to do more or less in their roles. I obviously spoke to the directors and got their read on where everyone was at and where things were at. And I was able to make my observations very clearly and cleanly on where I felt um systems were suboptimal, processes were falling down, and just what needed to be done. I'd I came up with some quick wins, I came up with some longer-term plans for what needed to change over time. I highlighted the systems that were needing to have some investment in them and or some cost-benefit analysis done on uh developing them versus buying something a little bit um made to fit. Yeah, I mean, other conversations with um with an entrepreneur who has multiple businesses, actually, two conversations, multiple businesses, about where I can come in and just play that kind of centralized role to have an eye over everything, make sure everything is working, nothing's falling down, deal with a lot of the team things, right? That the founder doesn't have the skill or the will to deal with. Because this is a lot of the thing that I see is like these entrepreneurs that are growing and doing really well, they never really wanted to lead teams or have people to deal with and all the shit that comes with it. So um I can step in as that kind of chief of staff role, central chief of operations, if you want to call it that. I don't like any of those names, but it is like that right hand to the founder. So that is a long arse way of explaining how I've been bringing back the skills that made me successful in corporate into my own business and how they're playing out very organically, and that's the key. I have written about four posts about this, and you know, one of the one of the people that I'm in talks with came from following me on social media and seeing what I was doing and was curious about how I might might be able to help him. But everyone else, very much word of mouth or through conversations that I'm having with them about, you know, this these kind of skills and how I look at things, and they're like, Oh, I think I need you, so let's have a chat. Which leads me, I guess, back to what it is it's always been that is the golden thread throughout my business, and that I really want to keep hold of in my personal coaching. So this is I I think there's a clear distinction between yes, there's work I can do with business founders, business owners, um, with these visionary people that have big ideas of what they're bringing into the world. If it has a mission to make the world a better place, I'm there. Like I am there, I want to be all up in your business, I want to help you make it happen, I wanna be part of it, and I want to make your life easier by doing what I do best because I find that easy. And then there is the personal coaching that I've always done, which is helping you remember who the fuck you are and show up and live it, live life as her and build whatever you see in your vision. So I've simplified my offer suite on the personal coaching side of things. So what I've realized is I have a framework that I've been working towards for the last probably eight years. It's only now that I can really name it. And I'm calling that framework the reset framework, right? We'll go into that and what that means another day. But for now, I want to be able to convey that I help you reset your brain, your body, and your business in order for you to create success on your terms, whatever that looks like for you. Right? So, my offers are gonna be around how I help you do that. So, I am gonna be talking a lot more about the quarterly CEO resets that I'm gonna be doing that will lead into the bigger reset or retreat, shall we call it that for now? More and on on that one. I'm super excited about Spain happening in October. If you are interested, get yourself on the wait list. Um so yeah, that's kind of like how I've really simplified it. If you want to come to me for a VIP day, we can do it. It's a reset of whatever you want: a systems reset, a team reset, um, a confidence reset. We've I've got you. I've got you, boo, okay? That's how we're gonna roll around here, and you are gonna hear me talk more and more about what the reset framework is, how it is transformative in and of itself, and how you can be part of it if you want to. And that is my offer suite now. It's like really sweet and simple. And if if that goes into a conversation about how I can help you implement, absolutely we can do that. Feels good to get that off my chest and fill you in on what you've missed out on. That is where I'm at. That's my thinking behind my business. Um, if you want to chat about any of the above that you've heard, please let me know. Just drop me an email, Emma at emma jclayton.com. Uh or you can find me on social media, you know, you know where I am. That is where I'm at right now. And my commitment, I guess, is to sticking to this. Um, and you know, just talking about it in different ways, but talking about the same thing. And ultimately, the thing that resonates throughout it all is I really want you to find a way that feels good for you. That's all I've got for you. I will be back in the next episode with I think we're gonna do the mindset stuff next, because that's gonna lead nicely into the body stuff as well. Then I've got quite a bit planned in terms of guests to come on to talk about um the whole body journey as well. But let me leave that there. Thank you so much. If you've got this far, Jesus Christ, thank you so much. I hope there's been something of interest in what I've been talking about, even if it's to normalise this journey, right? Like, ain't nothing cemented in the world is your oyster. Like you get to shift and change and grow and evolve and do the trial and error thing until you find what feels good, and like full permission to fucking do that, like full permission to fucking do what you fucking want. All right, there's the F-word, have to come back in. I think it's gonna be a feature on this podcast now, and if you're offended by it, I do apologize, but uh is what it is. I am who I am, and I ain't gonna change that for anyone. So, on that note, I will see you next time. Thanks for being here. Reach out, see you next time. Take care.