The Shorthorn Bull Pen
The American Shorthorn Association featuring host, Montie Soules. Listen in as Montie, Executive Secretary/CEO of the ASA, interviews industry leaders, professionals, and Shorthorn breeders. Learn more about ASA and the cattle industry!
The Shorthorn Bull Pen
Season 1 - Ep. 12 – Eric Grant, Grant Co.
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In the latest episode of the American Shorthorn Association's Bull Pen, Eric Grant of Grant Company joins host Montie Soules to discuss invaluable insights on seedstock marketing techniques — from tried and true avenues to emerging technologies. Grant explores the intricacies of promoting superior genetics, providing a must-watch discussion for breeders looking to elevate their strategies and thrive in a competitive market.