The Shorthorn Bull Pen
The American Shorthorn Association featuring host, Montie Soules. Listen in as Montie, Executive Secretary/CEO of the ASA, interviews industry leaders, professionals, and Shorthorn breeders. Learn more about ASA and the cattle industry!
The Shorthorn Bull Pen
Season 1 - Ep. 13 – Josh White, NCBA Sr. Executive Director of Producer Education and Sustainability
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American Shorthorn Association
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Season 1
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Episode 13
Georgia native Josh White has lived and breathed the beef industry his entire life. Described as “cattle crazy” by his family, Josh now leads efforts at the National Cattlemen’s Beef Association’s as Senior Executive Director of Producer Education and Sustainability, overseeing programs like the Beef Quality Assurance program. Learn more as he outlines the many opportunities for producers to learn about connecting with beef consumers — a skill needed for the survivability of the industry.