The Shorthorn Bull Pen
The American Shorthorn Association featuring host, Montie Soules. Listen in as Montie, Executive Secretary/CEO of the ASA, interviews industry leaders, professionals, and Shorthorn breeders. Learn more about ASA and the cattle industry!
The Shorthorn Bull Pen
Season 1 - Ep. 14 - Norman Voyles, Cattlemen's Beef Board
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American Shorthorn Association
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Season 1
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Episode 14
Host Montie Soules is back at the National Cattlemen’s Beef Association 2024 CattleCon for an exciting roundup of conversations with industry leaders. Up first is a visit with Norman Voyles about the Cattlemen’s Beef Board, a 101-member board appointed by the Secretary of Agriculture to oversee the Beef Checkoff. Listen along to find out how your dollars are growing beef demand worldwide.