The Shorthorn Bull Pen
The American Shorthorn Association featuring host, Montie Soules. Listen in as Montie, Executive Secretary/CEO of the ASA, interviews industry leaders, professionals, and Shorthorn breeders. Learn more about ASA and the cattle industry!
The Shorthorn Bull Pen
Season 2, Ep. 8 - Mark Anderson, NALF
Mark Anderson, Executive Director of the North American Limousin Foundation and President of the U.S. Beef Breeds Council, sits down with Montie Soules to discuss the critical role of accurate carcass data and certified ultrasound in advancing beef genetics. With decades of feedyard experience and leadership in breed collaboration, Anderson explores how genomics, data integrity and emerging technologies like artificial intelligence are transforming cattle breeding and production. This forward-thinking conversation reveals how the industry is leveraging innovation to boost efficiency and profitability for the next generation of cattle producers.