mICdrop - Sequel Presents a digital Internal Communications Podcast
A brand new podcast series to drive employee engagement brought to you by Sequel Group. mICdrop will feature guests from the comms industry and beyond and explore the issues that are shaping the world of digital internal communication in 2023. The format? Short, conversational but challenging, and featuring at least one ‘mic drop’ moment in each episode.
mICdrop - Sequel Presents a digital Internal Communications Podcast
mICdrop Episode 13: Celebrating 200 years with Cadbury colleagues
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Roadshows, concerts, recognition schemes, charity events, birthday presents and battling the Great British Weather… some highlights from Lucy Aaron’s incredible year celebrating 200 years of Cadbury with UK colleagues.
Lucy, Global Communications Manager at Mondelēz International, joins Rebecca Leonard, Sequel’s Insight and Content Manager, in our latest mICdrop episode to explain just how she helped to bring this massive, multi-channel, year-long campaign to life.
Sharing tips on:
- Understanding what’s right for your audience
- Considerations for roadshows at manufacturing sites
- Creative ways to maintain interest and excitement in long-running campaigns.
If you liked this episode, contact us to find out more about Sequel’s podcast offering and an introductory chat about that and the other services we offer via hello@sequelgroup.co.uk