Navigating Controversy: Insights on Cannabis, Psychedelics, and E-Cigarettes, Brand Building with Industry Giants, and the Business of Serving with Honor with Michael Nederhoff

Michael Nederhoff, COO of Served with Honor, consultant, and Executive in Residence at Co.Labs chats with host Carlee Snow about all things: 

• Working in controversial industries including cannabis, psychedelics, and e-cigarettes 
• Building brand efficacy and storytelling with Loblaws, Redbull, and JUUL Labs
• The parallels and differences between the cannabis and psychedelic industries 
• Helping veterans re-integrate into regular life after service with Served with Honor
• Consulting and advising entrepreneurs and startups through Co.Labs 

Michael Nederhoff is a consultant, advisor, CEO and Chairman. His experience in business is vast and spans multiple potentially controversial companies including JUUL Labs, CytoSport, Red Bull, Loblaw Companies Ltd. and more. He’s worked with e-cigarettes, cannabis, and psychedelics, been involved with the marketing at some of the biggest names in CPG including Redbull and Frito-Lays, and he’s rang the bell on the stock exchange (virtually). Hear all about this exciting career and what his main focus is now.


Show Notes:

Connect with Mike and learn more about his work: 

LinkedIn: https://www.linkedin.com/in/michael-nederhoff

Served with Honor: https://servedwithhonor.com/

Co.Labs: https://www.co-labs.ca/


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This podcast is in partnership with the Edwards School of Business, University of Saskatchewan.