Episode 34 - The 4 Types of Customer

Episode 34:

Jason and Coach Robin discuss the different types of customers that every business has. They explain that there are four main types of customers: the business owner, customers, suppliers, and the team. They emphasize the importance of understanding and serving each of these customer types to ensure the success of a business. They also provide tips on how to manage difficult customers and foster strong relationships with suppliers and team members.

Key Takeaways:

1. Every business has four main types of customers: the business owner, customers, suppliers, and the team.
2. It is important to grade your customers and focus on building relationships with A and B grade customers.
3. Difficult customers can be managed by offering them alternative options or increasing pricing and time delays.
4. Suppliers should be treated as valuable customers and their needs and wants should be considered.
5. The team is an integral part of the business and should be treated like key accounts.
6. Incentives should be used to achieve strategic objectives for the business, not as a reward for doing the job.
7. The family members of team members should also be considered as part of the team and their support should be acknowledged.

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