How to Achieve Your Business Goals with Your Podcast with Adam Schaeuble Ep90

Unlock the secrets to podcasting success with the guidance of Adam Schaeuble, a master podcaster and entrepreneur who transformed his career from fitness center owner to podcasting strategy coach.

My conversation with Adam is an inspiring tale filled with practical insights for anyone aiming to make their mark with a podcast.

Listen in as Adam reveals the key strategies that led to the success of his latest podcast, Podcasting Business School, designed to help service providers and coaches expand their reach through engaging audio content.

Choosing the right name for your podcast can be the difference between obscurity and stardom, and we dissect the art of podcast naming to help you capture the attention of your ideal audience. We navigate the common pitfalls and provide you with a checklist to ensure your podcast title resonates with potential subscribers and enhances discoverability. When it comes to measuring success, we go beyond just download numbers, highlighting the benchmarks and strategies that align with your podcast goals, whether you're looking to treat your podcast as a hobby or a profitable business venture.

Wrapping up our discussion, we explore the powerful strategies behind repurposing content, community engagement, and hosting innovative events like my monthly pod pals zoom party that connects podcasters for collaboration. We also delve into the importance of content planning and embracing imperfection, with my personal story of podcasting pitfalls serving as a humorous reminder of the growth journey. As we bid farewell, I encourage you to share your podcasting experiences and join the conversation on our socials, especially if you're a LinkedIn enthusiast looking to make waves in your network.

CONNECT with Adam:
https://www.linkedin.com/in/millionpoundmission/
 
Listen to Podcasting Business School:
https://www.podcastingbusiness.school/

Join Adam's Download Growth Club: https://www.podcastingbusiness.school/offers/pD4KUjn7?coupon_code=BRENDA

Watch our chat on YouTube:
https://www.youtube.com/watch?v=PvbGeeLBw84 

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15 LinkedIn Profile Tips for Coaches and Consultants

FREE Download at mellermarketing.com/list

This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business.

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Transcript

Speaker 1: 1:00

Adam, but Adam, how are you doing today?

Speaker 2: 1:02

I am great, Brenda. I'm very excited for the potential maiden voyage on Instagram Live via StreamYard. This is great.

Speaker 1: 1:09

Thank you for being my guinea pig for the first potential Instagram. I'm glad that I'm working with you on this one, but I'm super excited and I want to welcome our audience. For those of you, if you are watching this live, wherever you're watching it you might be watching it live on LinkedIn, you might be watching it live on LinkedIn, you might be following us on YouTube or maybe you're seeing us on Instagram, where hopefully, the live stream is working in line. But wherever you're following us from, please drop a comment and let us know. You could just say hi from Metro Detroit or hi from California. Wherever you're at the comments, let us know that the live stream is picking up and the show is actually happening, so to speak.

Speaker 1: 1:45

All right, so now I'm seeing a little error message inside StreamYard, adam that's saying we're having trouble streaming to Instagram. If you ended it on Instagram, this is expected. If not, and this continues, try creating a new Instagram stream. I have no idea what that means, other than I think they're saying delete it out and take it back in again. So I don't think it's going to be on Insta, unfortunately.

Speaker 2: 2:07

We tried that.

Speaker 1: 2:08

We'll try, all right. So I'm going to. I'm going to try to reload it, though Maybe while I'm asking you to talk about yourself, adam, cause maybe I can get, I can hit the ketchup bottle and we can get it to come back up again. But at any rate, I'm here today with Adam Shively, who I started following a while back, probably about a year ago, when I started making it a real thing that I was going to launch my podcast and I call my show enthusiastically self-employed and I've got a subheading because of Adam's great advice on there, and I feel like I discovered podcasting business school. I feel like somebody probably steered me towards you. I can't remember who it was exactly, but I'm now enrolled in your Download Growth Club program, as well as following all of your great advice, including listening to your podcast. I know a little bit about you, adam. Why don't you take a few minutes and tell our audience about you?

Speaker 2: 2:55

Yes, indeed, brenda. So my name is Adam Shively, like Brenda said, and I started my podcasting journey back in the early days of 2015,. Way, way back, and I came from the brick and mortar business health world. I owned a fitness center and was able to produce really great results with my hometown clients and I wanted to expand my brand into the online space and I was a fan of podcasts. So I launched my first show, called the Million Pound Mission, back in 2015. And hit the fast forward button. It took me three years to make any money with my show. I made $37 in three years, so I was really about a little over 10 a year, 10, 12 bucks a year and not really bringing home any money to pay the bills. But from year three to year five, I really figured out how to be an online entrepreneur. I call it self-taught by. I invest in courses, I learn from people. But I had a very long five-year journey where I started to eventually see success. I started growing my online brand.

Speaker 2: 3:55

I started growing my downloads, to the point where I ended up selling my podcast, selling that whole health brand, and I launched Podcasting Business School with a goal of helping all these new podcasters that are service providers or online coaches or online consultants that want to leverage a podcast to grow their brand and grow their business. I launched Podcasting Business School with the goal of helping those types of people fast forward through that five years of pain that I experienced, where now I'm a full-time podcaster. I've been full-time since the end of 2019. I've got a three-day work week and I am able to pay myself more than I ever was as a gym owner, and I've got one VA instead of 35 employees, and life is good.

Speaker 1: 4:38

That's awesome. And I didn't know that you sold your original podcast. I think I stumbled upon the name someplace and I emailed you and I'm like what is this? And you're like, oh, that's my old podcast. I didn't know that you sold it. I only know you as it's funny, because I only know you as Podcasting Business School. I didn't know that the gym. I knew the backstory that you're talking about that. But what an amazing journey and thank you for sharing, because if you guys are watching, you're going to see the topic right above us. It's podcasting tips and Adam's been there, done that and he's now teaching those of the rest of us on how to get it done as well. So let's jump right in. Adam, and I know you've got so many great pieces of advice for people on podcasting tips, so where should we start here? What advice do you have for us?

Speaker 2: 5:19

Okay. So when I look at podcasting tips as a general topic, I like to chunk it up into launch, growth and monetization and kind of in that order. So I know there's a lot of people who are recording this at the end of the year here and at the end of the year, at the beginning of a new year, a lot of people are thinking about launching a new show and there are some definite things that I can help out with there with general tips that will help you avoid mistakes that I have made that I see a lot of podcasters still making out there. One of the biggest mistakes that people make is with the name of their show, the name and the art. Let's start there and I am not like most of my tips come from me making the mistake first and learning how to reverse engineer just all cards on the table.

Speaker 1: 6:07

How do you call them learning experiences, not mistakes Like here's the learning experience and here's how I was able to help you.

Speaker 2: 6:12

Precisely. I've had many learning experiences in my journey. So the naming mistake that most people make, the naming learning experience that most people make, is that they will name it that's something that's in line with their brand, or something like the same name as their website. Like, I already got the url, I've already got the instagram handle. This will also be the podcast name and podcast searchability and organic growth is something that so few new podcasters know exists and or take advantage of, and it's a giant just hole in the growth mechanism that they're missing out on where, if you name your show properly, you will see organic growth. So I've got a little checklist. When you're naming your show, first thing when I read it, I want to know what it's about, without any further explanation. First thing when I read it, I want to know what it's about, without any further explanation.

Speaker 1: 7:07

You're not going to be there when I'm going through my podcast app looking at the titles. You're not going to be there going. This is about X, y and Z.

Speaker 2: 7:13

Exactly.

Speaker 1: 7:14

And even, like I know, you talk about the cover art and different items in the process as well. And it's funny, adam, I told you this in the pre-show, but I announced to my network that I was doing this discussion with you and one of my friends was like, oh, this is perfect timing because I'm thinking about doing a podcast. And she's like I don't even know where to start the process. But you've gone through the process yourself from ground up, getting the process started and you're also training and coaching people with that. So that's part of the journey that you're teaching others is the journey you've been on yourself and, like you said, making some of the mistakes and figuring out along the way.

Speaker 2: 7:49

Correct, correct. Having that first step down alone, you're ahead of the game, cause a lot of people will be like my show is called the awesome Adam show or soul, or they're like these random words, like the excited business or something like that. It's very random and we get-.

Speaker 1: 8:08

It means something to them, but not to you as the potential listener.

Speaker 2: 8:12

Yeah, and so what this kind of drive? This first point home is we're all creative people, we're creators, we're content creators. So this can be tough, but with the name of your show, I want it to be very strategic and vanilla and I want all of your creativity to pour into the episodes, into the content. That's when you open the creativity faucet is in the content, not in a creative artsy title. That is an inside joke to you that no one else gets. All right Cause, then no one will see your show. That's how this works.

Speaker 2: 8:45

We need the right listener to find your show. So first checkbox what is your show about? The second checkbox in my naming strategy is who is it for? So when I read the title, I want to know what it's about and who it's for. So the Awesome Adam Show? I don't know, I have no idea. The word the Hustle Podcast no idea. So I want to know what it's about. I want to know who it's for. So I need some identifying terms that your ideal listener will say that is a word that I use to describe me or my journey or my business. We want to get in their head and get those identifying terms out there.

Speaker 2: 9:26

Then the third rule. Adam's third golden rule of podcast naming is we have to have at least one keyword in there, and by a keyword I'm not talking about like Google keywords, I'm talking about what is one word that your ideal client will put into Apple or Spotify, searching for a show like yours. So when you look at the name of my show Podcasting Business School I have two keywords in there podcasting and business. We know what it's about podcasting and business. We know who it's for. It's for podcasters, online entrepreneurs.

Speaker 1: 9:58

But now I have a title extension, so the show- it's nice because you got the title and then there's the. It's like the subtitle that goes underneath it, right?

Speaker 2: 10:08

Yeah, and it's long. People are like isn't that too much? I'm like, no, because my show is known as Podcasting Business School. I introduce it hey, it's your buddy Adam from Podcasting Business School, blah, blah, blah, blah. That's all I reference it as. But on Apple Podcasting Business School Tips for online coaches, consultants and service providers. It's so long I don't even remember it all, but I'm basically keyword stuffing and identifying terms, stuffing my title as listed on Apple and Spotify, so that people that are like online consultants oh, I see it, I'm the one who learned about podcasting and online business. Boom, that's for me. So this strategy will help most people that I work with. Double, triple, 10x their downloads in a matter of four to six weeks. So if you're somebody sitting there getting 87 downloads per episode at the one month mark, you're probably gonna be closer to 200 just by doing this maybe more, and that's huge.

Speaker 1: 11:02

Yeah, I want to ask a clarifying point on that too, if I could, because, like we have no, if you're doing a podcast on your own, no way of knowing what's good, and when you're working with somebody like you, I can come to you and say I'm doing an episode a week and I'm getting 25 downloads a week. Is that good? And you're going to help to, I think, understand. How long have you been podcasting? We've been doing it for a week. Yeah, that's pretty good. If you've been doing this for five years, then there might be some opportunity for improvement. Would you agree with that? Anything to add?

Speaker 2: 11:29

Yeah, a hundred percent. And two general goals that I like to put out there for people that are newer stats that I wish I had known when I started, because a lot of us beat ourselves up in a big way because we hear all these big time famous podcasters that we all follow talking about how many downloads they supposedly get and, spoiler alert, a lot of them are lying Me, having connections with the podcast people that host these shows. They don't spill the specific beans, but they're like what they're saying cut it in half is what they're saying. So we beat ourselves up about the numbers. Here are two numbers that you can take to the bank. We measure one month post-release, so basically 30 days. So we released this episode today. We're going to measure it in 30 days, so 30 days post-release.

Speaker 2: 12:15

If your episodes consistently do 125 downloads so not just one episode, but consistently your episodes are hitting that 125 at 30 days You're in the top 50% of all podcasts. Five zero top 50%. You're barely half. Yeah, that's a number that gets people hope because it's very. Oh, I'm doing 62. I'm halfway there.

Speaker 1: 12:38

Great, I'm going to put that on screen. Did I get that right? 30 days post-release If your episodes are getting 125 plus downloads not just one, but are they all getting that on a regular basis You're in the top 50%. So that's good, because that's like a line in the sand that we can look at. Okay, where am I at in comparison to that type of a metric?

Speaker 2: 12:55

Yeah, and let's celebrate that, because I haven't seen the updated stats for this year. But I think there's something like people are talking about how many YouTube channels there are, how many blogs are out there, right? Active podcasts there are less than 300,000 active podcasts, and active meaning they've released something in the last 90 days and they have more than 10 episodes. More than 10 episodes, something released in the last 90 days, that's, those are loose active terms. So there's less than 300,000. And there are 7 million YouTube channels or whatever producing regular content. So the first metric is that top 50% metric. Then, for people that want to shoot a little bit further than that, the number is 1,000. 1,000 downloads per episode at that 30-day mark will get you in the top 20% of all podcasts.

Speaker 1: 13:46

That's pretty powerful.

Speaker 1: 13:47

Yeah, I hadn't heard those numbers from you before and I'll admit for everyone, right now I'm about, I think, seven or eight months into my podcast and I'm nearing like the latest episodes. It's like I finally felt like I'm starting to get some traction. And no surprise, I just enrolled in your download growth club in the past month and things are accelerating. So draw your correlation if you'd like on that one. But my episodes are nearing. I think I'm getting like 80 downloads and they were getting like 40, 50, 60. And I'm following the techniques and the strategies you're suggesting and they are. I'm not doing everything, adam. I'll admit December's got me a bit wonky right now, but I do have a Post-it note that says I'm right now, but I do have a post-it note that says podcast scorecard to remind me to look back at your tips every day.

Speaker 1: 14:30

But at any rate, I think that's good to know like 125 in the first 30 or so days as a guideline to look at, because a lot of us don't know and we're just like, okay, we launched a podcast. And I want to talk about this too, because a lot of us launch a podcast like a hobby and I've even heard you talking about this a bit and this was always the struggle for me. If I do launch a podcast, how does it tie back to my bottom line for my business? And is that one of the taglines that you talk about? Something with a hobby? Yeah, tell us more about that.

Speaker 2: 14:58

Yeah, the way I view it is I want to get people out of the hobby mindset and into the. They do get into it as a hobby oh, it'd be cool if I could make money but then all of a sudden they start setting money and goals, but they got hobby level effort. You know what I'm saying. So you have to align your efforts with your goals. If you're like I want to replace my income and go full-time, you can't be putting in hobby level effort. You've got to put like.

Speaker 2: 15:24

I went full-time after five years, but for five years I had two full-time jobs. One was being a podcaster, building my online business, and the other one was running my gym and having 35 employees. I was spending a lot of time, but I saw that end line of like when I can replace my income, holy cow, I'm not gonna have to work so much. I can only do this one thing, and that's where I went from to a normal five-day work week. Then do a four, now do a. I've taken 200 days off this year in 2023. That's crazy, and I've made more money and paid myself more money than I ever have before, and it's just because of the effort that I put in. My tagline is I want you to love it like a hobby and build it like a business. And that's it Like right now. This is fun.

Speaker 2: 16:05

Me and Brenda are sitting here having fun. We're creating content together and when I flip on the microphone, I've got an audience waiting to hear what I have to say, which is special, and it took me a long time to figure out how to build that type of an audience. But I can make money with one email, with one Instagram post, with one call to action on my show, and that's unique and special and it's hard to get there, but that's what I teach people how to do. That's what I love teaching people how to do. So every time I flip on the microphone, I'm doing something like this. I'm creating social media content, I'm putting a course together, whatever.

Speaker 2: 16:39

I love all that, like I would do all that. I did do that for a lot of years for free. I was trying to get paid, but I was doing it for free, but I really enjoy it it. But now I actually do get paid for it, so I get to build it, but like a business. And if you, a lot of people start their podcasts because they're just so interested in a certain topic and so it's fun for us to talk about this. Like Brenda's obsessed with LinkedIn, like she is like the go-to LinkedIn guru person that I lean into and I've had her come in and speak to my members and stuff like that and I know that she can just nerd out nonstop on what she is special at and I'm the same way. So that's the philosophy I've got with my brand.

Speaker 1: 17:15

Yeah, and I'm going to give my listeners an equivalent. You are to podcasting what I am to LinkedIn. Like you nerd out on podcasting and you get really into the data and the nuts and bolts and the strategies. But I want to also commend you, adam. You do such a great job with community engagement as well and on your monthly calls, and I know you've got a couple different variations. I'll have you talk about that in a second. But there's a monthly call where anyone can come on and you lead a topic, or rather you lead introductions in the beginning, but then you have everyone going around the room and I think it's called podcast speed dating, if I'm not mistaken. So tell us about that monthly call and if there might be people that are listening that are interested in coming and checking that out and I know that's different than the download growth club, the membership program that you have but tell us about the monthly call, if you could.

Speaker 2: 18:00

Okay, I will do that, but first I will tell you why I do that, which I think is even more important.

Speaker 1: 18:06

Yeah.

Speaker 2: 18:07

And so I do a few things for community engagement. Obviously, engaging our online audience and getting some connection time that's really important. But one of the most common pain points that online entrepreneurs have when they launch a podcast is that they see growth happening with their show but not with their business. There's a disconnect of these people aren't converting over into my programs, products and services. So the way that I solve that is called expert positioning. So I have what I call my two-thirds content rule, where two-thirds of my content I have to be positioned as the expert. I have to be showing off what I do for when people actually pay me, and the way I do that is with solo episodes and coaching style episodes and these community style episodes. So I do very few interviews almost none and that's a big shocker. There's a lot of people like podcasting. It's don't you just do interviews? No, I hardly do any. I'll do one maybe every eight weeks, and so that is why I'm doing these types of episodes. So the community style episode I do once per month. It's called the pod pals zoom party. Any listener is invited.

Speaker 2: 19:20

You just have to have a podcast. I have rules you have to either have a podcast or be getting ready to launch a podcast. I don't let like podcasting service providers on there if they don't have a show. So if you like, do podcast editing. You can't sneak on there and promote your services. You got to have a show and that's in the signup form and I'm not against like podcast editors and stuff like that, but that's not what that is for.

Speaker 2: 19:40

So I will go for it's supposed to be 45 minutes, but it tends to be an hour, just all cards on the table. I will teach for about 10 or 15 minutes on a topic. Then we'll open up for questions on that topic, like podcast growth, or I'll talk about different monetization strategies or whatever, and then at the end we open it up and everybody gets 60 seconds. As Brenda mentioned, it's called podcast or speed dating, and you get to shout out your show. You get to say who you're looking for, if you have guests, if you want to speak on other people's podcasts, what you could be a great guest, what topic for and contact information. And right there in that room I'll have 15 or 20 podcasters live with me. They're just sitting there doing interview swaps and then I release these as an episode and people will email them or contact them directly and people get booked on four or five, six podcast interviews by coming to my free thing and that's if any of you have ever invested in a PR service to get booked on podcasts, that's like $10,000 of value. You just got there for four or five shows and it's something again that I look back at my journey.

Speaker 2: 20:46

My first three years I didn't know any other podcasters that really contributed to me driving the struggle bus with my show. So I'm like I have to connect other podcasters that really contributed to me driving the struggle bus with my show. So I'm like I have to connect other podcasters. I want to be a networking hub where we can learn from each other, meet each other and collaborate and connect. So that's why I do the PodPals Zoom parties and it's great expert positioning for me because people get to hear me teach. It's social proof. Hey, there are other live human beings listening to this show and they're super fans enough they want to come on the show and they get to hear other people's voices.

Speaker 2: 21:14

And then I do my Friday podcast audits. That's another huge expert positioning free thing. I invite people every Friday one person one-on-one 30 minutes with me free of charge. They get to bring a podcasting pain point. I deliver on that for 25 to 30 minutes and I just get to show off what I do and those two types of episodes in addition to my solo episode content. I've got 433 episodes as of today and when people get into my back catalog and binge listen, they're getting a whole lot of Adam expert positioning and that's why I have a very high conversion rate of people eventually becoming my clients.

Speaker 1: 21:50

Absolutely, and I don't know how long I was listening to you before. I'm LinkedIn. That's my bag. So I went on to LinkedIn and I looked you up and I tried to connect with you and I have to confess this story too.

Speaker 2: 22:01

So I was like I want to give.

Speaker 1: 22:03

Adam money. I want to pay him and I'm looking. I'm. First I knew your name, adam Shively, and it's a little bit of a different type of a spelling and it looks different than it sounds. So I wasn't sure even what your name was, because I listened and I hear podcasting business school and I was having a hard time finding it on LinkedIn. Then I got to your profile and we weren't connected yet and I know LinkedIn isn't the main place where you're spending your time. You've chosen to spend it on Instagram and I'm somewhat on Instagram, but I'm heavier.

Speaker 1: 22:29

So I was like trying to look around your profile, trying to find a way to do business. I want to give you money and I'm like, where can I give you money and join your programs or sign up for your services? And you inspired me to create a LinkedIn for podcasters checklist and I think I told you this and I did a special on your show where I walked through. I know if there's more Adams in the world. There's probably others that are having this too, and it's not even like it's not a problem that you've identified. It's like you could be missing out on opportunities if you're on LinkedIn and you're a podcaster. So I don't know if you remember that commercial where they did the peanut butter cups. The guy had the chocolate bar and the peanut butter the jar and you got peanut butter in my chocolate, you got chocolate in my peanut butter. I got LinkedIn into your podcasting and you got pink podcasting into my LinkedIn.

Speaker 1: 23:09

So I feel like I'm. I'm learning and helping you, You're learning and helping me and I love the, the pod pals, the zoom parties that you do, because you get to learn from and you don't just have B2B podcasts, you have fictional high. There's a broad variety of people that you're pulling from into those shows, right?

Speaker 2: 23:27

Yeah yeah, all sorts of podcasters, all pod pals are welcome and that's one of the cool things. I love going around the horn on those podcasters speed dating, and we'll have a show about vending machines and another one about video games and dating and different religion space podcasts and just it's awesome and I'm just like, wow, the different niche podcasts out there. It always blows my mind. I'm like this is so neat and just I wanted to show my audience like you can start a podcast about anything and if you position yourself correctly, there's always business opportunities there.

Speaker 1: 24:04

Yeah, absolutely. I want to shift gears a little bit here, adam and I want to invite our audience into the conversation and while we're waiting for those comments to come in, I want to say I do the same thing as you. Before I was just doing a LinkedIn live and for years I was saying probably two to three years I was doing LinkedIn lives. I'm like eventually I'll convert it to a podcast, eventually I'll turn it Now. All of these shows go into my podcast later. So, just like you do with your pod pals and your audits as well, converting them to a podcast, this goes on to a podcast as well. So, for those that are watching right now, you might not be on the video because you're watching, but if you drop a comment I will read your name and your question. So technically you'll be on the podcast with us by audience view and participation of that.

Speaker 1: 24:43

And I'm looking at the comments on LinkedIn because I'm noticing lately with with StreamYard and LinkedIn, there's a little bit of a I don't want to say a delay. It's almost like a baton is being dropped or not handed over properly. So I'm seeing some comments that are coming in on LinkedIn that aren't coming into StreamYard. So that's why I'm going onto LinkedIn and I'm buying myself a little time and seeing all those questions that are coming in. But I want to ask a question of you, adam. So for those of us who've done a lot of on LinkedIn, if we've done a lot of live videos or we have a lot of YouTube videos and things like that what are your thoughts on converting old content into your podcast? It's a current new podcast right now. What are your thoughts on that?

Speaker 2: 25:23

First off shout out to Annette. In the comments and LinkedIn she is posting.

Speaker 1: 25:27

I think she's going to sign up with you like she's.

Speaker 2: 25:30

She's doing pod pals in January. I'm excited to see you. Of comments, I think she's going to sign up with you soon. She's doing Pod Pals in January. I'm excited to see you, annette. I'll see you in January. I'll even use my promo voice, annette, in January. This time it's for real, okay.

Speaker 2: 25:40

So yeah, if you've got just boatloads of content, there are different ways we can approach that. First thing is it proves to me that you should have a podcast first and foremost. If you are a content producer, your content machine, you are missing out on leveraging the podcasting platform because it is in my humble opinion, in my very biased opinion it is so much easier than something like YouTube, because all the video editing and all of the stuff that goes in. I've got a friend who does very well on YouTube but he spends six hours per video and I'm like cool man, I spent 25 minutes on my last podcast and I'm good to go and similar business results. So that's the first thing I want to put out there. If you're producing content regularly, then you should definitely consider podcasting.

Speaker 2: 26:25

Now, what do we do with that content? Let's talk about what I would not do. I would not create a show just of old content. I don't think that's. I feel like there needs to be some sort of timely. I'm in the moment, I'm creating this right here, right now for you. What you could do is I would recommend, like a first 10 episode kickoff If you're just getting started, fresh content that you're recording just for the podcast, because then you can let's say, you do have a YouTube presence or a live streaming presence you can start saying hey and guess what?

Speaker 2: 26:56

You need to come and check out my new podcast and the first 10 episodes are something you've never heard on this channel before. So you give them a reason to go over and get that, because maybe your YouTube subscribers would prefer to listen as a podcast and they would like to do that more. Or people want to listen to your stuff as they walk their dog or while they're driving to work, work, commute, things like that, and YouTube doesn't really lean into that. Always Live streaming doesn't always lean into that. So it's a little bit different consumption. So I would do the first 10 episodes fresh content and then I would start maybe alternating and do one week live fresh content, maybe solo episode 10, 15 minutes, simple stuff. Next week, greatest hits from the vault or whatever, and then old content and put some of that in there New content, old content.

Speaker 2: 27:45

I go on a rotation back and forth because people show up for the effort Like they, you show up for them, they show up for you. If, like, there are shows like I've heard some old like Tony Robbins stuff whenever you could tell he was like he put up that was from 1984. Like, what are we doing here? I'm like I can just sense that lack of effort. I'm just this toss away People who follow me on YouTube. That's how I treat YouTube. It just kind of I throw stuff up there for my live stream. I don't really care to engage with any of you over there, so I don't get a lot of engagement or growth on YouTube. But my pod pals, my people that show for my show, they know that I it is, my heart is in that thing. So I would mix some live now and present type of content and you can also I like that weaving it back and forth.

Speaker 1: 28:27

So you get the new stuff, you get the old stuff, and I've even started doing where I've got the old stuff and now I had like a soundbite for me. In the beginning I'll be like hey, it's Brenda. By the way, this interview is from 2021 with Tanya and I didn't have the podcast at the time, but I decided to convert it because the content is still relevant as of today. So I hope you enjoy listening to this and let me know what you think.

Speaker 1: 28:49

So then I set that up as an intro, so I let them know, cause I almost don't wanna. You're a very authentic person too, Adam, and I don't want people to be misled. They're listening to this live and then at some point during the interview they're like yeah, this whole thing like a pandemic is just starting to happen and it's like what Just starting to happen, Like that was two or three years ago now. So I think, adding some of that, do you advise people to do that, to add some commentary when it's an older episode, or do you think it's okay just to slide it in and let people figure it out?

Speaker 2: 29:17

You could even record like a canned intro outro where it's just hey, here's another greatest hits episode from the vault and this is content that was previously recorded on our blah blah, blah live stream. If you want to tune into those live streams, here's where you go and then it goes. It could be that simple. Another thought that I had I like, every once in a while, maybe once or twice per year, doing what I call a workshop week. So instead of doing our a lot of people do one episode a week. I do two. I do Tuesdays and Fridays. So instead of my regular Tuesday Friday, I'll do Monday through Friday on one topic.

Speaker 2: 29:47

So if you had a like a bolus of episodes where you could all on a similar topic or there was like a theme like a through line, you could do a workshop week of greatest hits episodes that you've previously recorded and just make them flow in the right order and go Monday through Friday. It really ramps up downloads. It gets engagement going. If you're going to do that, I always create a lead magnet that goes along with that. To like get bonus content or a checklist or a workbook to go through that. So it builds your email list at the same time. That's another way to dump a bolus of really good older content into your stream there and ramp things up a little bit.

Speaker 1: 30:24

Did you guys hear what Adam just did too? He called older content. He called it information from the vault or the greatest hits. What I love about that, adam, is, as a marketer, I think we always have to think about how do we set information up? Like marketing on a silver platter, you want to make it feel like people are getting something exclusive. And why are we repurposing older content? It's because it's from the vault. It's good, it's like gems that we cracked the key open and we brought it out to you.

Speaker 1: 30:49

The greatest hits, but still information that's relevant to this day, and I think there's something that's really to be said about that approach, adam, and there are folks that are listening that are thinking about they're on the fence, about doing a podcast, and I want to just give one shout out. I know we talked about Annette. Thank you so much, annette, for watching. Linda's, too, is saying great tips for those of us who are considering moving into podcasts, as well as those that have been doing them for a while Now. I have to admit, it's a fairly new process for me and I remember being on the other side of it, adam, looking at this, going oh my gosh, it's like climbing a mountain. How am I going to launch a podcast? So speak to right now to those people that are on the fence. They're thinking about it. Maybe they have it on their 2024 to-do list to launch a podcast, but maybe, like me, it's been on their to-do list for years.

Speaker 2: 31:40

What's your advice to them? With any goal, you have to tip the scales of the why versus the why nots, like I used to talk about this a lot in my health podcast. But like the why behind your show or any goal has to be greater than the sum of all the why nots, because all the why nots happen all at once. So you want to launch this show, but your kid's schedule is so busy. But you've got this course or your book you got to finish first, but you're getting ready for a rebrand. But all those things will happen. So for me, if you have a goal of making more money, getting more clients working less time, that's a big part of my brand. I want to teach online entrepreneurs how to leverage podcasting to increase by six figures or more their bottom line and work one less day per week. Subtract at least one day off their work week. That's very possible. So if those are motivating things, if you're like like brenda, I freaking coach all my kids teams, I take them to school, I pick them up, I cook all their meals, I spend an obscene amount of time with my children my son is my very best friend 100 and I am there for all the things, and if you aren't doing that because of your career, position or whatever, this could be a way out. It's going to take work, like anything, it's going to be difficult. You're gonna have to learn. One of my goals is to help people shorten the learning curve quite a bit, but you have to level up that. Why? And go, okay, this is finally the freaking year. And then the step, the first domino that I would flick over here to create momentum.

Speaker 2: 33:13

When I help people launch, I have them do this exercise where they create a spreadsheet with 52 cells 52, there's 52 weeks in a year. I go okay, I want you to come up with 26 topics that you could speak on solo for at least 10 minutes. And I'm like you have 10 minutes, go and and, okay, 26 topics and people had never have an issue with this. And then I go I want you to make a list of 26 people that you'd like to talk to about these types of topics and boom, list of people whether I'm like dream list and people you're actually connected with.

Speaker 2: 33:50

Combo it up from that list alone, we've got one year's worth of content. Yeah, Right, and this is going to take less than a half an hour for most people to compile this list of 52. And then all we have to figure out is which the order, and then we hit the record button and we start going. You can't let perfect be the enemy of good when you start your show. I will tell you right now please do not I repeat, do not go back and listen to episode one of podcasting business school. It is terrible, it is.

Speaker 1: 34:17

You say that I'm like I want to go back to episode one. I want to go look, I'm going to see if I can find it and I'll put it in show notes for everyone, Cause I okay, and if you want an even worse one, go back and listen to my early episodes of the Million Pound Mission podcast. You can still find that podcast.

Speaker 2: 34:34

Yes, yes, it's rebranded as Low Carb Hustle Podcast. You can go listen to it right now. My homie, nate Palmer, runs it. So my very first fan I almost killed. This is a great story to end on. I almost killed my first fan.

Speaker 2: 34:48

So the first email I ever got somebody listened to my show. What goes as follow the email title is loveyourshowbut and then in the actual email it says Adam, I love your show, I've been losing weight, I'm feeling great, but can you adjust the sound level on the sound effect you have at the end of your show? I almost wrecked my car. Just the sound level on the sound effect you have at the end of your show. I almost wrecked my car. So I had this weightlifting. It sounded like a barbell hitting the ground as like mic drop. End of podcast. But I didn't understand sound levels at all. So I'm cooking along at one level and then I have this sound effect that's 10x that sound level and it sounded like a shotgun going off in this guy's car and he literally curbed his car and almost hit another car. So I almost killed my first podcast listener. That was a super great.

Speaker 1: 35:34

Oh my gosh, now we got to go back and look for that show too. So if anybody's listening, if they find it, go ahead and drop it into comments here, so we can all.

Speaker 2: 35:41

Terrible.

Speaker 1: 35:42

But all kidding aside, adam, you do such a great job and it's hard to imagine that you were ever at a point with podcasting where you weren't absolutely brilliant with everything that you do, because you just do such a great job and you're a down to earth guy, you're very approachable. I like that about you too, I feel when I first came into your pod, pales call, I could, I could relate to you right away. So as we start to ramp down our conversation here, I normally will send people say, hey, are you open to connecting with people on LinkedIn? But I want to understand, I want to approach this in the right way, because I do know that, adam, you're more active on Instagram than you are on LinkedIn. So we're going to send people to Instagram to follow you instead. And I'm trying to buy some time to find your link that I put into comments and now I'm having a hard time finding it. But it's podcasting business. School is Instagram, so it's instagramcom slash podcasting business, and no dot in that one right.

Speaker 2: 36:31

Correct. Yeah, podcasting business school is my handle. Did I get that?

Speaker 1: 36:34

right. Oops, I'm missing a slash mark in there. Let me fix that. This is live people. This happens as we're doing this, so Instagramcom slash podcasting business school and your name of your podcast is also podcasting business school. As a marketer, I've always appreciated the fact that you're so consistent with your branding. Even his Zoom background, if you're watching this on video right now has Podcasting Business School. The golden mic follows him around in all of his different items. So, adam, and remind us too, for people that are interested in working with you, what are the offerings and services that you have.

Speaker 2: 37:08

Yeah, I can serve people that are looking for podcast launch services, podcast growth services and podcast modernization. So launch growth modernization I only have three offers, so very simple platform. What I'd invite people to do is listen to my show and just see if it's a good vibe. There's a lot of. I just released one today on five strategies that'll help you grow your show in 2024. So that's a great one to start with. It's episode 433. Start there. But I would invite you to hop on my website podcastingbusinessschool, sign up for a discovery chat and we can talk about working together if that makes sense and the different offers that I've got.

Speaker 2: 37:42

But, yeah, launch growth modernization that is my obsession, that is my wheelhouse and I really enjoy working with podcasters and once you're a pod pal like Brenda, you're in there. So you got to beware. I'm like coach prime. I'm not hard to find. I'll show up and I'll help you out however I can. But no, I really. I had so many struggles my first five years as a podcaster. I really don't know why I didn't quit. I thought about it a lot, but not quitting was the best business decision I've ever made in my freaking life and I'm so grateful that I just stuck with it because, as an online entrepreneur and as a father and as a husband, I couldn't imagine another vehicle allowing me to produce the lifestyle that I have today. I'm just really grateful for that.

Speaker 1: 38:29

And I'm grateful for you, and I know so many people are grateful for the work that you're doing too, Adam. So we're we're glad for all the resources and information that you've shared with us today, and I keep seeing some questions coming in. But I promised, Adam we would start wrapping it up, so we're going to wrap it up. I'll ask the folks that are messaging me drop the link into the comments. I'll make sure to message Adam on Instagram to get those additional questions answered. Thank you so much, Adam. And, by the way, the pod pals call how can we get into your ecosystem where we can learn about those?

Speaker 2: 38:57

Yeah, all the freebies are on the my main website, podcastingbusinessschool. Podcastingbusinessschool. I've got three buttons on that homepage. One of them is free things, the other one is things you can pay me for and the other one is to listen to my show. So click the free things button and you'll see the pod pals zoom party link, the podcast audits. I've got a great lead magnet freebie called the podcast growth scorecard. I've got some great free tools in there and that's how you get plugged into all things. Podcasting business school.

Speaker 1: 39:28

Okay, I'm going to share that on screen real quick and then we're going to wrap this up here. I was trying to pull it up in the background really fast because you want I want to show you again branding consistency and everything that Adam is doing on here. You can check out the resources he just talked about right on this website, which is podcast podcastingbusinessschool. Let me put that link up on screen for those of you who are reading it and as we wrap up the conversation here today, adam, any final comments for us or final thoughts on podcasting tips?

Speaker 2: 40:00

Yes, whenever I get to share somebody's platform which I'm grateful to you, Brenda, thank you for sharing your platform with me I have a I wanna make sure that we're not just creating entertainment. I want you to actually take action on this. So I've got what I call an implementation alarm strategy. So, if you all got a lot of ideas from this, which I hope that you did, whether you're watching live or listening to the show I want you to set your alarm on your phone for 24 hours from right now and I want you to just knock over one domino. I don't need you to create a podcast the next 24 hours, but knock over one domino. Maybe you work on that 52 episode list, Maybe you work on a name idea, Maybe you work on a topic idea, but just do something in align with that goal before that alarm goes off.

Speaker 2: 40:43

And if you forget about it and that alarm goes off, then just take five minutes and do it right when that alarm goes off and, if anything, it'll at least remind you about your buddy Adam. 24, 24 hours from now. Why is my alarm going off at 1148?

Speaker 1: 40:54

Oh yeah, that's right that, adam guy. That's right, adam. This has been such a delight. Thank you so much for your time today. I really appreciate your expertise and I'm looking forward to continuing to follow you and come into your podcast, pod calls and all that other good stuff. So thank you again. Thanks, brenda. All right guys.

Speaker 1: 41:13

And as you are wrapping up the conversation here today, hey, I want to ask you a question Did you enjoy the conversation? So, to add on to maybe that domino effect that, adam Manchin, if you're on LinkedIn and you have not yet posted this week, this month, heck, even this year, we're getting towards the end of the year right now, so we're recording this in December. I want to encourage you to share the video along, because you never know who in your network you can help. Maybe there's somebody on the fence who's thinking about launching a podcast or has a podcast who's struggling, and there were so many gems that Adam shared in the episode today. If you do share it on LinkedIn, I want to encourage you to tag myself and Adam. Make sure you use the at sign when you tag, and Adam and I are both self-employed now enthusiastically self-employed, if you will.

Speaker 1: 41:51

So we don't get performance reviews anymore, so we'd love to hear from you in comments if you enjoy the show. That really does help us out With that. Said, everyone, this is my last podcast of the year in 2024. Stay safe and stay healthy, everyone, and we will see you all on LinkedIn and possibly on your podcast as well. Take care everyone.