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How to Curate Content That Prospects / Candidates Actually Trust - Ep 210
LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed
QUESTION: How do I curate valuable content that builds trust for prospects & candidates?
This episode answers an audience question.
00:00 Welcome and Audience Question
00:15 VIP Email List Workflow
02:00 Trust Building Basics
03:14 Prospect Content Strategy
03:46 LinkedIn vs YouTube Monetization
07:06 Content for Candidates
08:31 Organizing Past Episodes
09:32 Podcast Episodes to Reference
15:12 Turning Podcasts Into Blogs
16:02 Blogs and Masterclass Ideas
18:41 Testimonials and Social Proof
19:24 Wrap Up and Next Steps
Podcast Episodes Referenced:
- 191: AI Can’t Do This: Answer Your LinkedIn Questions
buzzsprout.com/2162051/episodes/18198338 - 184: How Speaking Can Help You Showcase Your Business and Expertise. buzzsprout.com/2162051/episodes/17940730
- 182: This Week’s LinkedIn Questions: How to Get a Bigger Slice of the LinkedIn Pie. buzzsprout.com/2162051/episodes/17874958
- 163: Tips for Posting on Your LinkedIn Company Page. buzzsprout.com/2162051/episodes/17148531
- 132: Trifecta Talks (with Michelle B. Griffin and Michelle J. Raymond) buzzsprout.com/2162051/episodes/15914620
- 118: SEO Tips for Entrepreneurs (with Rachel Lindteigen) buzzsprout.com/2162051/episodes/15465378
- 110: How to use FAQs as content featuring a question
buzzsprout.com/2162051/episodes/15400028
Blogs Referenced:
- AI Can’t Do This: Answer Your LinkedIn Questions
mellermarketing.com/blog/why-brenda-meller-is-better-than-chatGPT-at-answering-linkedin-questions - Reminding People What You Do Is Good Marketing mellermarketing.com/blog/reminding-people-what-you-do-is-good-marketing
- Amazing Virtual Marketing Masterclasses to Supercharge Your Business mellermarketing.com/blog/amazing-virtual-marketing-masterclasses-marketing-with-meller
- Blog on LinkedIn: Why Bother?
mellermarketing.com/blog/blog-on-linkedin-why-bother - Wanna Grow Your Business? Ask Your Clients for Testimonials mellermarketing.com/blog/leverage-raving-customers-to-find-more-customers
Join my VIP Email List: mellermarketing.
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)
