LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed
Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way.
Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and optimizing your processes.
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LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed
Aligning Your Personal Brand With Your Personal Image w Andrea Walker Leidy - Ep 205
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Listen to this playback of an interview with Andrea Walker Leidy about Aligning Your Personal Brand with Your Personal Image.
As you're listening, you may notice some "quality" issues with my microphone, Restream, and audio-delay issues that caused occasional talking-over.
I decided to publish on the podcast anyway, to be transparent and because Andrea’s advice is so valuable!
Andrea Walker-Leidy is a Michigan-based PR and communications professional and founder of Walker Publicity, who helps people and organizations identify and share their stories through PR, social media, and branding. She has expanded into personal branding and style through her project Look On Purpose after clients repeatedly asked what to wear.
We discuss aligning personal image with brand by doing self-discovery, focusing on how you want people to feel, removing “should” from getting dressed, embracing consistent signature choices, and auditing/purging closets based on what you actually wear, including donating or swapping items. Andrea shares how she handles on-camera wardrobe guidance, invites LinkedIn connections, and outlines her services.
00:00 Episode Setup and Audio Notes
01:37 Meet Andrea Walker Leidy
05:11 Why Personal Image Matters
08:19 Ditch the Should Wear Rules
13:24 Closet Audit and Purge Plan
15:32 Thrifting and Clothing Swap Idea
16:51 Swap Your Closet Finds
17:54 Thrifting Saves Money
18:56 Style Questions Sparked
20:31 Closet Consult Process
21:27 Membership Best Friend
22:51 Tech Glitches and Q&A
25:49 PR Styling on Camera
28:18 Connect on LinkedIn
30:19 Services and Offerings
31:53 Final Brand Takeaways
Connect with Andrea: https://www.linkedin.com/in/walkerpr/
The Marketing with Meller
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)
