LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed
Enthusiastically Self-Employed is designed for you if you’re self-employed as a coach, consultant, speaker, author, solopreneur, or small business owner. Listen in for business, marketing, and LinkedIn tips, sprinkled in with stories along the way.
Listen to Enthusiastically Self-Employed for education and insights to help you to be successful and support the love you have of your business, while also supporting your bottom line. That means growing your revenue, reducing your expenses, and optimizing your processes.
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LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed
Member Spotlight: Virtual Personal Branding Production with Lori Vajda - Ep 217
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This episode features a member spotlight interview from my Marketing with Meller program featuring Lori Vajda of Sticky Brand Lab, a personal branding production company that uses conversational interviews and a virtual studio to create high-quality video, audio, and marketing assets.
Lori explained how her done-for-you process removes the fear of recording solo by focusing on natural conversation and “invisible” editing, then repurposes the content into reels, carousels, downloadables, and other evergreen materials. She described her target audience as quiet, under-the-radar professionals and entrepreneurs who want to show up authentically without becoming performers, and noted the service can be used as a one-time package or ongoing retainer with a growing content reservoir.
She also outlined her TWIG method (turning your wisdom into growth) for uncovering roots, core themes, and story-based content, and shared that people can connect with her on LinkedIn or via stickybrandlab.com to follow up.
00:00 Podcast Intro and CTA
01:32 Why Member Spotlights
02:26 Meet Lori Vajda
03:08 Sticky Brand Lab Explained
04:49 Why This Service Exists
07:22 Packages and Content Strategy
09:30 TWIG Storytelling Method
11:51 Retainers and Client Fit
15:12 Lori Career Backstory
18:46 Member Q&A Session
26:20 How to Work With Lori
27:43 Wrap Up and Community Thanks
29:20 Upcoming Program Events
Join Marketing with Meller: https://www.mellermarketing.com/join
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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.
Visit mellermarketing.com
Let's connect on LinkedIn: linkedin.com/in/brendameller
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