Welcome back to the show! In today's episode, I'm answering seven LinkedIn questions asked in this past week. Whether you're a client, member, or podcast listener, feel free to reach out with your LinkedIn queries. 

Today, we'll discuss topics such as the penalty for sharing external links on LinkedIn, whether to duplicate content in email and LinkedIn newsletters, optimal posting strategies for company pages, the value of LinkedIn Premium, the importance of profile verification, troubleshooting tagging issues, and responding to unsolicited profile review requests. Let's dive into how you can get a bigger slice of the LinkedIn pie!

00:00 Introduction and How to Reach Out

01:10 Question 1: External Links on LinkedIn

04:07 Question 2: Email vs LinkedIn Newsletters

06:20 Question 3: Posting on Company Pages

08:09 Question 4: LinkedIn Premium - Is It Worth It?

10:10 Question 5: Profile Verification

12:40 Question 6: Tagging Issues on LinkedIn

14:28 Question 7: Profile Review Requests

15:50 Conclusion and Final Thoughts

SUBMIT YOUR LinkedIn Questions to me:

Via Email: Brenda@mellermarketing.com

Via LinkedIn DM: https://www.linkedin.com/in/brendameller/

Via IG: https://www.instagram.com/mellermarketing/

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Addressing Common LinkedIn Concerns: Guidance and Tips

In today's podcast episode, I discuss common concerns about using LinkedIn that have been shared with me over the years. The goal is to reassure listeners that they are not alone and to address a variety of issues people face with LinkedIn, ranging from technical challenges to feeling out of place on the platform. I'll review each concern one by one and provide advice and tips. Concerns include the time needed to learn LinkedIn, the perception that LinkedIn is too corporate, feeling behind on using the platform, embarrassment over profiles, and more. Additionally, I'll share information about my free live webinars and other resources to help you make the most of LinkedIn.

00:00 Introduction to LinkedIn Concerns

01:09 Common Concern #1: Transitioning from Facebook and Instagram

01:45 Common Concern #2: Feeling Out of Place on LinkedIn

02:09 Common Concern #3: Intimidation by LinkedIn's Corporate Vibe

02:26 Common Concern #4: Feeling Behind on LinkedIn

02:47 Common Concern #5: Neglecting LinkedIn

03:06 Common Concern #6: Embarrassment Over LinkedIn Profile

03:30 Common Concern #7: Stuffy and Corporate LinkedIn Posts

03:53 Addressing Each Concern with Practical Tips

15:57 Conclusion and Webinar Invitation

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Making the Leap from Corporate Career to Self-Employment: Lessons Learned with Maartje van Krieken

In this episode, I interviewed Maartje van Krieken on LinkedIn Live. We discussed her journey from a corporate career to becoming self-employed, focusing on the lessons learned and challenges faced along the way. Maartje shared her experiences in helping businesses in turmoil as a 'business emergency room doctor' and provided valuable insights on network leveraging, client acquisition, and the importance of trusting oneself. We also explored the role of LinkedIn in her career transition and the impact of peer groups and professional coaching. This conversation is a must-watch for anyone considering a similar career shift.

00:00 Introduction and Setting the Scene
00:32 Meet Maartje van Krieken
01:10 Maartje's Career Journey
03:11 Transitioning to Self-Employment
06:10 Navigating the Challenges of Self-Employment
18:50 Leveraging LinkedIn for Business
23:55 Balancing Multiple Roles
25:03 Navigating LinkedIn Profiles
27:47 Engaging with the Audience
28:44 Advice for New Entrepreneurs
30:19 The Value of Peer Groups and Coaches
33:55 Finding the Right Networking Circles
37:12 Resources and Support for Self-Employed
40:06 Wrapping Up and Final Thoughts

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15 LinkedIn Profile Tips for Coaches and Consultants

FREE Download at mellermarketing.com/list

This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business.

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In today's episode, I interview Candice Lazar about her journey from corporate life to becoming a coach specializing in breathwork and transformational coaching.

WATCH THE FULL INTERVIEW ON YOUTUBE

Candice's FREE Kit on 5-Minute Breathing

https://44breathwork.com/5-in-5

Other resources by Candice: 

https://www.abreathwelltaken.com/

We discuss the prevalence of burnout among the self-employed and the importance of feeling good for business success. Candice shares a practical breathing technique that listeners can try immediately to alleviate stress. 

We also delve into the differences between how men and women handle burnout and the benefits of breathwork in improving mental clarity and emotional well-being for better business outcomes. 

Tune in to learn how to incorporate breathwork into your daily routine to combat burnout and enhance your life and business.

00:00 Introduction and Episode Overview

01:17 Welcome to the Live Stream

01:46 Meet Candice Lazar

02:26 Candice's Journey from Marketing to Breathwork

05:25 Understanding Burnout in Self-Employment

08:07 The Importance of Rest and Breathing Techniques

11:57 Practical Breathing Tips and Demonstration

18:37 The Connection Between Breathing and Business Success

20:05 Embracing Controlled Stress

20:58 Interpreting Stress as Excitement

23:34 Techniques for Public Speaking

25:47 Engaging with the Audience

26:29 Gender Differences in Breathwork

29:59 Breathwork and Yoga

33:59 Connecting with Candice Lazar

36:28 Final Thoughts and Wrap-Up

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15 LinkedIn Profile Tips for Coaches and Consultants

FREE Download at mellermarketing.com/list

This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business.

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

LinkedIn Profile Mini Audit for Course Creators | Featuring Sheila Koenig

Join me as I conduct a LinkedIn profile mini audit for course creator and CPA, Sheila Koenig. 

In this episode, Sheila shares her extensive background with the IRS and her transition to starting her own business aimed at helping small businesses with bookkeeping and tax resolution. 

I provide Sheila with actionable tips for optimizing her LinkedIn profile, growing her network to 500+ connections, and increasing her activity on the platform to attract potential clients. 

Whether you're a LinkedIn novice or looking to enhance your professional presence, this audit offers valuable insights to make LinkedIn work effectively for you.

00:00 Introduction and Guest Introduction

00:26 Sheila's Background and Business Overview

01:50 LinkedIn Profile Mini Audit Begins

03:31 Growing Your LinkedIn Network

07:06 Profile Optimization Tips

08:55 Creating a LinkedIn Company Page

11:19 Engaging on LinkedIn

14:29 Final Questions and Wrap-Up

LinkedIn Checklists:

https://www.mellermarketing.com/checklists

Watch it on YouTube:

https://www.youtube.com/watch?v=xKq76NV8k58&t=3s
 

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Self-Employed Success Strategies | VIP Office Hours

Listen to a playback of our Self-Employed VIP Office Hours where we share valuable insights and tips for those embarking on or already on the self-employed journey. 

This episode covers various topics, including navigating Zoom features, effective LinkedIn strategies, engaging with your audience, and recommended books for business owners. 

Featuring introductions and expertise from several All Stars and attendees, this session is packed with practical advice and friendly discussions aimed at helping you thrive in your self-employment endeavors.

00:00 Introduction and Meeting Guidelines
01:09 Event Live Streaming and Recording
02:11 Self-Employment and Enthusiastically Self-Employed
03:12 All-Star Introductions
04:04 Participant Introductions and Networking
19:08 Pro Tips for Effective Introductions
22:37 Q&A and Zoom Features Discussion
30:08 Interactive Polling Techniques in Zoom
32:28 Using Google Polls for Audience Engagement
33:21 LinkedIn Membership Survey Insights
36:33 Discussing LinkedIn Premium Features
44:05 Effective Business Book Recommendations
49:44 Promoting Services Authentically on LinkedIn
57:48 Wrapping Up and Final Thoughts

Watch it on YouTube: https://youtube.com/live/f_rytSYXItM

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15 LinkedIn Profile Tips for Coaches and Consultants

FREE Download at mellermarketing.com/list

This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business.

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

The Benefits of Giving Back for Entrepreneurs, Job Seekers, and Nonprofits with Wendy Ernzen

In this episode, we revisit a LinkedIn live stream from early 2025 featuring an insightful conversation with Wendy Ernzen. Wendy, a fund development advisor with over 20 years of experience, discusses the importance and benefits of giving back for entrepreneurs, job seekers, and nonprofits. 

The conversation covers how volunteering can develop new skills, explain employment gaps, expand networks, and boost community involvement. Wendy also gives practical advice on different ways to contribute your time, talent, and treasure. The episode provides actionable insights for anyone looking to make a meaningful impact in their community through volunteerism.

00:00 Introduction and Rediscovery of an Interview
00:40 Technical Glitches and Pre-Show Banter
03:12 Meet Wendy Ernzen: Fund Development Advisor
04:46 The Importance of Giving Back
06:48 Benefits of Volunteering for Job Seekers
07:47 Volunteering: A Boost for Entrepreneurs
11:31 Challenges and Expectations in Volunteering
16:32 Creative Ways to Support Nonprofits
19:53 Exploring the Value of Unique Experiences in Auctions
20:30 Understanding the Audience for Nonprofit Events
21:34 Emotional vs. Business-Driven Donations
21:47 Engaging with Nonprofits: Personal Stories and Impact
23:48 Inviting Audience Participation and Feedback
25:02 Reading and Responding to Audience Comments
30:39 Connecting with Nonprofits on Social Media
37:10 Final Thoughts and Encouragement to Get Involved

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15 LinkedIn Profile Tips for Coaches and Consultants

FREE Download at mellermarketing.com/list

This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business.

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

This episode features an interview with Marjorie Turner Hollman, a specialist in supporting aspiring authors through the self-publishing process. The discussion covers various aspects of writing and publishing a non-fiction book, including platforms like Amazon, Ingram Spark, and Lulu, as well as the value of having a book to enhance credibility. 

We discuss the pros and cons of traditional publishing versus self-publishing, and the detailed steps involved from manuscript preparation to cover design. 

Marjorie also addresses audience questions on PR efforts, using content from previous books, and practical tips for new authors. 

Additionally, resources like the LinkedIn Book Marketing Checklist are highlighted to help authors promote their books online.

00:00 Introduction and Welcome

00:58 Meet Marjorie Turner Holman

02:37 The Value of Writing a Non-Fiction Book

05:45 Publishing Paths: Traditional vs. Self-Publishing

09:27 Selling Your Book: Direct vs. Platforms

14:18 Steps to Self-Publishing Success

23:50 Understanding KDP Pricing and Design

25:00 Engaging with the Audience: Live Q&A

26:34 Advice for Aspiring Authors

29:11 Alternative Platforms to Amazon and Etsy

32:01 Marketing and Relaunching Your Book

39:30 Final Thoughts and Contact Information

RESOURCES:

Book Marketing LinkedIn Checklist

https://www.mellermarketing.com/foryourbook

Connect with Marjorie on LinkedIn:
https://www.linkedin.com/in/marjorieturner/
https://www.linkedin.com/company/marjorie-turner-kuhl-hollman/

Blogs about writing/self-publishing

https://marjorieturner.com/category/self-publishing-3/ 

Book launch Robbie Samuels

https://www.amazon.com/LAUNCH-Entrepreneurs-Guide-Reviews-Revenue/dp/B0FF9NPWRZ

Wasabi Publicity

https://wasabipublicity.com/

Publishers

https://kdp.amazon.com/en_US/

https://www.ingramspark.com/

https://www.lulu.com/?srsltid=AfmBOoqxXoebmcZG3UHcLzTbayB8P-WuYXPQwrtGt3oSC8RDW1Qx0ib4

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15 LinkedIn Profile Tips for Coaches and Consultants

FREE Download at mellermarketing.com/list

This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business.

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

LinkedIn Profile Mini Audit: Tips to Improve Your Presence with Laurie Moser

In this episode of our LinkedIn profile mini audit series, I sit down with Laurie Moser, founder of Staying Active Health and Wellness. 

Laurie supports moms of teens dealing with mental health challenges. Laurie admits to not spending much time on LinkedIn and is curious if it could be a valuable platform for her business. 

We discuss LinkedIn's potential, tips to increase her visibility, and essential steps to boost her profile, including the importance of connections, activity, and creating a company page. 

Listen to this conversation to learn actionable steps to enhance your LinkedIn presence!

00:00 Introduction and Guest Welcome

00:38 Laurie's Background and LinkedIn Usage

01:51 The Importance of LinkedIn for Laurie's Audience

02:54 Profile Review: Initial Observations

03:18 Building Connections and Increasing Activity

06:10 Content Strategy for LinkedIn

10:42 Creating a LinkedIn Company Page

15:10 Conclusion and Final Tips

Connect with Laurie on LinkedIn:
https://www.linkedin.com/in/laurie-moser-a43b1432/

Want a LinkedIn Profile Mini-Audit? Join my free VIP email list, then reply to an email and let me know! https://www.mellermarketing.com/subscribe

Download my FREE checklist - 15 LinkedIn Profile Tips for Coaches & Consultants https://www.mellermarketing.com/list

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

LinkedIn Marketing Pro Tips: Answering Your LinkedIn Questions

In this episode, I aswers six LinkedIn questions I received over the past week. (See Below) 

Key topics include the frequency and types of posts to maximize reach and engagement, the importance of asking for engagement, and strategies for effective LinkedIn networking. 

I also introduce a new, beta test of a limited-time service offering for ongoing LinkedIn strategy support and share insights on posting photos via the LinkedIn mobile app. 

Additionally, tips on connecting with the right people on LinkedIn and responding to industry-specific workshop requests are discussed.

00:00 Introduction and Marketing Pro Tip
00:57 Answering LinkedIn Questions: Frequency of Posting
03:04 Content Types and Engagement Strategies
04:51 Introducing a New Product Offering
07:18 More LinkedIn Questions: Connection Strategies
12:07 LinkedIn Features and Workshop Inquiries
18:48 Conclusion and Final Thoughts

Featured Questions & Links to Posts (Answers):

1. QUESTION: Thoughts of frequently of posting on LinkedIn?
ANSWER: https://www.linkedin.com/feed/update/urn:li:activity:7352411793371164673/

2. QUESTION: What are your thoughts on the frequency of posting on LinkedIn to avoid getting suppressed?
ANSWER: https://www.linkedin.com/feed/update/urn:li:activity:7351975487147048967

3. QUESTION: I want to launch one product before announcing my (name) Summit. In LinkedIn, is it best to introduce the topic for my audience, starting a post with a questionnaire and asking 4 questions before they click on my Checklist?
ANSWER: https://www.linkedin.com/feed/update/urn:li:activity:7351648227449864192
 
 

4. QUESTION: Should I accept connections from anybody or only be selective of who I should connect with?
ANSWER: https://www.linkedin.com/feed/update/urn:li:activity:7350940644078436352 
 
 

5.     QUESTION: how many photos can you post at one time from the LinkedIn mobile app?
 ANSWER: 20. https://www.linkedin.com/posts/brendameller_msse2025-activity-7348792024487108609-wIE7

6.     QUESTION: Have you ever delivered a workshop to our audience before (a specific industry, job title type, wearing many hats, not very social media savvy)
ANSWER: book me as a presenter: https://www.mellermarketing.com/presenter 

Submit your LinkedIn questions to me via email:

brenda@mellermarketing.com 

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In this podcast episode, I review recent activities, focusing on event planning for the 'Michigan Summit for the Self-Employed' and the upcoming virtual event, 'Marketing for the Self-Employed.' 

I enjoy planning and hosting these events to support others who are self-employed. 

Detailed discussions include the lineup of speakers, promotional strategies utilizing LinkedIn and other social media platforms, registration processes, and marketing techniques. Personal anecdotes and actionable insights are shared throughout to guide you in hosting your own successful events. 

00:00 Introduction and Welcome

00:07 Recap of the Michigan Summit for the Self-Employed

01:01 Upcoming Free, Live, Virtual Event: Marketing for the Self-Employed LIVE-A-Thon

01:32 Marketing with Meller Community

03:29 Event Planning and Speaker Lineup

06:25 Promotion Strategies and Email Marketing

10:44 Final Preparations and Registration Details

16:55 Conclusion and Farewell

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In this episode, a group discussion covers key strategies for promoting your business at events and the thought process behind naming a business. The participants share practical tips such as using custom name tags, QR codes, and unique business cards to make memorable connections. 

We also delve into the importance of choosing a business name that is adaptable and reflects the brand identity, while avoiding legal complications and ensuring it stands out. 

The episode also highlights the significance of preparing for both in-person and online networking to maximize business exposure.

00:00 Introduction and Podcast Overview

01:11 Office Hours Format and Participation Tips

03:57 Networking and Introductions

04:11 Using Canva and Google Slides

05:01 Independence Day and Smaller Group Dynamics

05:56 Introduction Round for All-Stars

07:50 Introduction Round for New Participants

08:54 Using Zoom Timer for Introductions

13:10 Promoting Your Business and Networking Tips

28:24 Michigan Summit for the Self-Employed

32:45 Podcast Announcement and Group Information

33:21 Discussion Topics: Promoting Business and Naming

35:00 Interactive Polling with Zoom Reactions

36:49 Promoting Your Business at Events

37:46 Effective Use of Name Tags

41:28 Using QR Codes for Networking

43:53 Creative Business Card Ideas

55:04 Naming Your Business: Tips and Stories

01:04:13 Conclusion and Future Sessions

Watch it on YouTube: https://youtube.com/live/ivIDpYPuG9I

Register & Join Us: https://www.mellermarketing.com/FridayVIP

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15 LinkedIn Profile Tips for Coaches and Consultants

FREE Download at mellermarketing.com/list

This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business.

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Boost Your Event Attendance with LinkedIn Invitations | Step-by-Step Guide

This episode walks you through a step-by-step guide on how to invite your LinkedIn connections to your events, increasing your event attendance significantly. Learn how to navigate LinkedIn's event feature, use filters to target invitations, and send mass invites to your first-level connections. 

This technique can help you invite up to 1,000 people each week, making it an incredibly effective tool for event marketing. Whether your event is in-person or virtual, this guide will help you reach a wider audience and boost your event's success. 

Tune in for detailed instructions and useful tips to maximize your event promotion on LinkedIn.

00:00 Introduction to the Podcast Episode

00:51 Event Marketing Tip: Creating a LinkedIn Event Page

01:13 Navigating Your LinkedIn Event Page

03:29 Inviting Connections to Your Event

04:26 Using Filters for Targeted Invites

06:11 Maximizing Your Invites with LinkedIn Features

09:25 Handling LinkedIn Hiccups and Final Tips

12:53 Conclusion and Call to Action

Watch the video on YouTube: https://youtu.be/ddSayRKLkrg?sub_confirmation=1

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In today's episode, we revisit a panel discussion from the March 2024 SHIFT LIVE-A-Thon event, focusing on how to confidently shift from corporate life to becoming a solopreneur. 

The panel features three inspiring women: Mindy Stern, Michelle B. Griffin, and Michelle Carley. 

• Mindy shares insights from her corporate journey and offers valuable advice for aspiring entrepreneurs. 
• Michelle B. Griffin discusses the importance of personal branding, PR, and LinkedIn visibility.
• Michelle Carley delves into the financial aspects of starting a business. 
• Each panelist provides actionable tips and resources, making this episode a must-listen for anyone considering the leap from employee to business owner.

00:00 Introduction and Episode Overview

00:23 Meet the Panelists

01:22 Panel Discussion Kickoff

02:01 Michelle Griffin on Personal Branding

03:13 Michelle Carly on Financial Aspects

04:02 Mindy Stern on Career Coaching

05:57 Panel Q&A: Key Insights

26:27 Final Thoughts and Resources

32:37 Conclusion and Next Steps

Get access to the full video playback and presenter resources at https://www.mellermarketing.com/shift 

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15 LinkedIn Profile Tips for Coaches and Consultants

FREE Download at mellermarketing.com/list

This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business.

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In today's episode, we revisit an insightful presentation by my good friend, Christopher G. Johnson, who shared valuable tips at the Shift LIVE-A-Thon event in September 2024. 

Full event details / playbacks at https://www.mellermarketing.com/introvertshift

Christopher, a virtual event producer and owner of CalmClearMedia, offers practical advice specifically for introverts on how to navigate and use Zoom effectively, particularly if you are self-employed. He dives deep into various Zoom settings, such as managing the waiting room, audio, and video controls, and even suggests scheduling breaks in meetings to avoid Zoom fatigue. 

Enjoy the episode and be sure to connect with Christopher for more great insights. https://www.linkedin.com/in/cgjohnson/ 

00:00 Introduction and Episode Overview

00:30 Meet Christopher Johnson: Virtual Event Producer

01:52 Zoom Tips for Introverts: Overcoming Challenges

02:24 Zoom Settings Walkthrough: Ensuring Smooth Virtual Events

06:20 Advanced Zoom Controls: Mastering the Platform

10:42 Interactive Q&A and Final Thoughts

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In this episode of our monthly VIP Office Hours for the self-employed, we dive into essential topics for those who are newly self-employed or considering self-employment.

Watch it on YouTube:

https://www.youtube.com/watch?v=7U1QxAMU0PU&t=25s?sub_confirmation=1

Highlights include discussions about setting your prices, when to raise them, and knowing when to walk away from tricky client negotiations. Hear valuable insights from various industry professionals, and learn about the tools and strategies that can help you succeed in your own business endeavors.

Join me on our upcoming in-person monthly office hour events and free open house for the Marketing with Meller community. Join us and become part of this treasured community focused on growth, networking, and mutual support.

00:00 Introduction to VIP Office Hours
00:44 Focus on Pricing for the Self-Employed
01:06 Guidelines for Participation
02:41 Brenda Meller's Journey and Mission
03:50 Insurance for the Self-Employed
04:13 Deep Dive into Pricing Strategies
04:48 All Stars Introductions
06:39 Networking and Community Building
20:51 New Members Introductions
30:23 Discussion on Pricing
30:56 Starting Out: Offering a Variety of Services
31:33 Determining Pricing: From Corporate Salary to Competitor Analysis
33:30 Insights from All Stars: Pricing Strategies and Experiences
36:33 Flexible Pricing: Adapting to Different Clients and Markets
45:57 When to Raise Your Prices: Signals and Strategies
51:20 Knowing When to Walk Away: Handling Difficult Clients
59:10 Conclusion and Upcoming Events

Considering becoming self-employed instead of finding a new job? Already self-employed and want to network with others?

Self-Employed Friday VIP Office Hours 

the 1st Friday from 10-11am ET Every Month

Free to attend. Registration is required at https://www.mellermarketing.com/FridayVIP

WHO:
These 1st Friday VIP Office Hours sessions are designed for anyone who is considering self-employment instead of a new job, or who is already self-employed. 

WHAT:
A virtual "office hour" to provide you with inspiration, community, and to help provide you with LinkedIn and marketing tips to support your a possible path in self-employment. Free. Registration is required because spaces are limited. 

WHEN/WHERE:
This is a monthly office hour session on Zoom on the 1st Fridays each month. Every Zoom session will also be simulcast to YouTube and added to this podcast.
 
WHY: 
These calls provide a place to network with like-minded professionals, get live access to me and "allstars" in my network who can answer questions and bounce ideas around. Pl

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15 LinkedIn Profile Tips for Coaches and Consultants

FREE Download at mellermarketing.com/list

This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business.

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

What are page invitation credits on LinkedIn?
How do I grow my company page followers on LinkedIn?
When should I invite my connections to follow my company page?

In this podcast, I explain my techniques to use your LinkedIn page invitation credits to grow your company brand and your business on LinkedIn.

Starting with the basics, I guide you through accessing and navigating your company page as an admin. Then, I demonstrate how to invite your connections to follow your page, highlighting search features, selecting target audiences, and managing your 250 monthly credits.

Watch the video on YouTube https://youtu.be/IvMmPn9CNOM to learn my best practices for maximizing acceptance rates and tips for systematic use of your credits throughout the month to keep your LinkedIn growth consistent.

00:00 Introduction to LinkedIn Page Invitation Credits
00:25 Navigating Your LinkedIn Company Page
01:50 Inviting Connections to Follow Your Page
04:29 Maximizing Your Invitation Credits
07:11 Recipient's Perspective and Final Tips
11:51 Conclusion and Final Thoughts

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Why can't I add a website link to my LinkedIn profile?
How do I add a website link to the top of my LinkedIn profile?
Why can't I edit a website link in my LinkedIn profile?
Did LinkedIn remove the website link feature?

Word on the street is that LinkedIn is REMOVING the Website Link in Your Top Header Card -- here's what you need to know!

LinkedIn is retiring the custom website link feature from our profiles, and I explain its implications. I share steps to verify if we still have access to this feature and provide advice on maintaining or updating the link.

I emphasize the importance of acting quickly as LinkedIn rolls out changes in waves and possibly removes features without notice.

I guide viewers on how to utilize this feature effectively while it's still available and encourage signing up for my VIP email list for more LinkedIn tips. https://www.mellermarketing.com/subscribe 

Thanks to John Espirian: https://www.linkedin.com/posts/johnespirian_if-you-havent-already-added-a-custom-activity-7333518418370797569-4yOK/
and to Kevin D. Turner: https://www.linkedin.com/posts/president_newlinkedinfeature-keeprockinglinkedin-activity-7333478326482731009-YJx3/
for alerting me and other LinkedIn coaches about this feature change. 


00:00 Introduction to LinkedIn Profile Changes 
00:42 Highlighting the Retired Feature 
01:17 Setting Up and Using the Custom Link 
01:37 Redirect Strategies for Expiring Links 
03:08 LinkedIn's Feature Rollout Process 
04:17 Conclusion and Final Tips

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In today's episode, I address a question from a client about LinkedIn search appearances and profile views. I explore the insignificance of search results and emphasize the value of profile views for self-employed individuals. We'll delve into how LinkedIn analytics can be misleading and why focusing on profile views is crucial. Additionally, I offer advice on optimizing your LinkedIn presence and being proactive in outreach. If you have any LinkedIn questions, DM me on LinkedIn or email me at brenda@mellermarketing.com 

00:00 Introduction and Episode Explanation

01:24 Question: LinkedIn Search Results

02:26 Analyzing LinkedIn Analytics

02:55 Understanding Search Appearances

06:15 Profile Views vs. Search Appearances

08:07 Advice for Job Seekers

10:15 Conclusion and Final Thoughts

Watch it on Youtube:

https://www.youtube.com/watch?v=tLs7732y21o?sub_confirmation=1

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Maximizing Your LinkedIn Company Page: Essential Tips and Strategies

In this episode, inspired by a recent coaching session, I share practical tips on how to effectively use your LinkedIn company page. Learn why posting at least once a month is crucial, how to engage with your page followers, and build connections. I discuss a four-month content cycle strategy that includes reposting from your profile, highlighting service offerings, sharing evergreen content, and promoting events. Plus, discover ways to make posting easier and more consistent. Tune in for actionable advice that can help boost your LinkedIn presence and lead generation efforts.

00:00 Introduction and Episode Inspiration

00:13 Importance of Posting on Your LinkedIn Company Page

00:52 Client Case Study: Optimizing LinkedIn Profile

01:20 Analyzing Page Followers for Potential Leads

02:53 Engaging with Page Followers

03:44 Creating Your First Company Page Post

04:57 Developing a Consistent Posting Strategy

05:15 Four-Month Posting Cycle Explained

06:59 Additional Posting Tips and Conclusion

LinkedIn Company Page Checklist

https://www.mellermarketing.com/foryourpage 

BLOG: 

https://www.mellermarketing.com/blog/use-this-for-your-first-linkedin-company-page-post

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In this episode, I host the second Friday VIP office hours for the self-employed and those considering self-employment. Broadcasting from a beautiful day in Michigan, I set the stage for an insightful discussion. 

We address a YouTube live stream error, noting it might resonate with listeners facing similar issues. In the session, we discuss key aspects, including various insurance options for the self-employed, such as health, business, and liability insurance. Members share their experiences and tips on choosing the right insurance plans. 

Additionally, we explore the use of 'I' versus 'we' in branding, with contributions from various self-employed professionals. The session wraps up with a reminder about our recurring monthly meetings, networking through our LinkedIn group, and an invitation for more individuals to join our supportive community.

00:00 Introduction and Setting the Scene

00:41 Technical Glitches and Live Streaming Issues

01:27 VIP Office Hours Kickoff

01:49 Zoom Meeting Guidelines and Participation Tips

03:10 Live Streaming Troubleshooting Discussion

05:17 All-Star Introductions

13:02 Newcomer Introductions

18:50 Navigating Self-Employment and Job Transition

22:00 Health and Business Insurance for the Self-Employed

30:47 Unexpected Connections and Introductions

31:09 Kenneth Lang's Journey to Self-Employment

32:53 Andy Discusses Health Sharing and Financial Coaching

37:14 Gihan's Perspective on Health Insurance

40:13 Understanding Business Insurance

50:22 The 'We' vs. 'I' Debate in Business

55:35 Final Remarks and Networking Tips

My LinkedIn post about the Zoom to YouTube livestream error:
https://www.linkedin.com/posts/brendameller_youtube-marketing-socialselling-activity-7324088046683836416-Decm

Considering becoming self-employed instead of finding a new job? Already self-employed and want to network with others?

Join my *free* Friday VIP Office Hours with Brenda Meller

https://www.mellermarketing.com/FridayVIP

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15 LinkedIn Profile Tips for Coaches and Consultants

FREE Download at mellermarketing.com/list

This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business.

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Do you offer group coaching calls? Listen to this episode to hear my pro tips about creating playbacks in an effective and efficient way. 

In this episode, I detail my process for making group coaching call playbacks available to my members. 

I walk through using Zoom for live calls, utilizing caption tools, and the AI meeting summary feature. 

Post-session, I show how to download the MP4 file, upload it to Descript for a more accurate summary and timestamps, and then edit and share the content. I also cover creating PDF versions of transcripts and chats, and enhancing the playback content with summaries, timestamps, and special member offers. 

My goal is to make this resource available within one business day to ensure members can access and benefit from the session promptly.

00:00 Introduction and Overview

00:21 Setting Up for Group Coaching Calls

00:47 Using Zoom Features for Accessibility

01:18 Post-Session Processing

01:41 Uploading and Summarizing with Descrip

04:52 Creating and Sharing Playback Content

06:23 Offering VIP Upgrades

09:34 Final Steps and Email Preparation

10:56 Conclusion and Contact Information

Use my link to try Descript (free) before deciding if it makes sense to get a subscription. I'm currently paying $30 / month. 

https://www.descript.com/?lmref=XW9wYg 

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In this episode, I discuss why using automation to grow your LinkedIn network is annoying for everyone. I'll explore how automated messages are easily detectable and often irrelevant, a clear violation of LinkedIn's terms of service, and the dishonesty associated with these tactics. 

I share my personal experiences and the negative impact of automation, emphasizing the importance of organic growth and real interactions on LinkedIn. 

I also highlight the risks of automation, the untruthful practices of some companies, and the value of creating genuine professional relationships.

00:00 Introduction: Why Automation on LinkedIn Annoys Everyone

00:22 Identifying Automation in LinkedIn Invitations

01:23 Violation of LinkedIn's Terms of Service

04:42 The Ineffectiveness of Automated LinkedIn Growth

05:44 Calling Out Automation Users

07:50 The Pitfalls of Automated Engagement

08:35 The Value of Genuine Interaction on LinkedIn

10:25 Conclusion: Grow Your LinkedIn Network Organically

Resources Mentioned:

LinkedIn's Terms of Service https://www.linkedin.com/legal/user-agreement#dos 

My friend Mic Adams published a blog about this a while back:

https://www.linkedin.com/pulse/30-ways-lose-your-linkedin-account-using-tools-overview-mic-adam/

Here's a post from another highly reputable LinkedIn coach (Richard van der Blom) about this:

https://www.linkedin.com/posts/richardvanderblom_outbound-sales-using-linkedin-are-we-one-activity-7304136597761916928-XDA_?

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In the first session of our VIP Office Hours, we focused on those considering self-employment. I shared my journey from corporate to self-employment and highlighted the importance of identifying one’s market niche. 

The session included valuable introductions and advice from our all-star participants, emphasizing the challenges and rewards of being self-employed. We discussed financial preparedness, the importance of self-motivation, and the necessity of having a clear path for clients to engage with your services. 

We also introduced a private LinkedIn group for ongoing support and resources. This session will be held monthly on the first Friday to provide continued guidance and networking opportunities.

JOIN US for an upcoming session: https://www.mellermarketing.com/FridayVIP

00:00 Welcome and Introduction

00:18 Background and Evolution of VIP Office Hours

00:57 Focus on Self-Employment

01:40 Challenges and Decisions in Self-Employment

03:37 Introduction of All-Star Panelists

05:42 Panelist Introductions and Insights

21:21 Audience Interaction and Q&A

35:29 Interactive Service Sharing

36:29 Highlighting Individual Services

37:30 Understanding Self-Publishing

41:01 Creating a Path for Business

47:35 Intentional vs. Unintentional Self-Employment

50:57 Advice from Self-Employment All Stars

01:01:56 VIP Office Hours Group Introduction

01:06:39 Conclusion and Next Steps

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15 LinkedIn Profile Tips for Coaches and Consultants

FREE Download at mellermarketing.com/list

This checklist provides 15 quick and easy ways to update your LinkedIn profile TODAY and help generate more leads for your coaching / consulting business.

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In this LinkedIn profile mini audit, I review Julie Kleinhans' profile and provide tips for optimization. Julie, the founder of Reshape and Recover, helps people overcome food addiction and emotional eating through her Christ-centered 12-step program. 

Key suggestions include adding descriptive text to her top header card website link, enhancing the About section with a detailed backstory and call to action, updating the LinkedIn URL, and leveraging keywords for better visibility. 

These tips aim to attract the right audience, improve profile aesthetics, and enhance searchability.

00:00 Introduction and Guest Introduction

01:04 Profile Overview and Initial Suggestions

03:02 Detailed Profile Optimization Tips

06:58 Customizing LinkedIn URL

08:49 Final Thoughts and Additional Resources

Want to learn more about how to request a LinkedIn profile mini-audit? Download my FREE "15 LinkedIn Profile Tips for Coaches & Consultants" checklist, and watch your emails for details. 

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)