LinkedIn Profile Mini Audit: Tips to Improve Your Presence with Laurie Moser

In this episode of our LinkedIn profile mini audit series, I sit down with Laurie Moser, founder of Staying Active Health and Wellness. 

Laurie supports moms of teens dealing with mental health challenges. Laurie admits to not spending much time on LinkedIn and is curious if it could be a valuable platform for her business. 

We discuss LinkedIn's potential, tips to increase her visibility, and essential steps to boost her profile, including the importance of connections, activity, and creating a company page. 

Listen to this conversation to learn actionable steps to enhance your LinkedIn presence!

00:00 Introduction and Guest Welcome

00:38 Laurie's Background and LinkedIn Usage

01:51 The Importance of LinkedIn for Laurie's Audience

02:54 Profile Review: Initial Observations

03:18 Building Connections and Increasing Activity

06:10 Content Strategy for LinkedIn

10:42 Creating a LinkedIn Company Page

15:10 Conclusion and Final Tips

Connect with Laurie on LinkedIn:
https://www.linkedin.com/in/laurie-moser-a43b1432/

Want a LinkedIn Profile Mini-Audit? Join my free VIP email list, then reply to an email and let me know! https://www.mellermarketing.com/subscribe

Download my FREE checklist - 15 LinkedIn Profile Tips for Coaches & Consultants https://www.mellermarketing.com/list

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

LinkedIn Marketing Pro Tips: Answering Your LinkedIn Questions

In this episode, I aswers six LinkedIn questions I received over the past week. (See Below) 

Key topics include the frequency and types of posts to maximize reach and engagement, the importance of asking for engagement, and strategies for effective LinkedIn networking. 

I also introduce a new, beta test of a limited-time service offering for ongoing LinkedIn strategy support and share insights on posting photos via the LinkedIn mobile app. 

Additionally, tips on connecting with the right people on LinkedIn and responding to industry-specific workshop requests are discussed.

00:00 Introduction and Marketing Pro Tip
00:57 Answering LinkedIn Questions: Frequency of Posting
03:04 Content Types and Engagement Strategies
04:51 Introducing a New Product Offering
07:18 More LinkedIn Questions: Connection Strategies
12:07 LinkedIn Features and Workshop Inquiries
18:48 Conclusion and Final Thoughts

Featured Questions & Links to Posts (Answers):

1. QUESTION: Thoughts of frequently of posting on LinkedIn?
ANSWER: https://www.linkedin.com/feed/update/urn:li:activity:7352411793371164673/

2. QUESTION: What are your thoughts on the frequency of posting on LinkedIn to avoid getting suppressed?
ANSWER: https://www.linkedin.com/feed/update/urn:li:activity:7351975487147048967

3. QUESTION: I want to launch one product before announcing my (name) Summit. In LinkedIn, is it best to introduce the topic for my audience, starting a post with a questionnaire and asking 4 questions before they click on my Checklist?
ANSWER: https://www.linkedin.com/feed/update/urn:li:activity:7351648227449864192
 
 

4. QUESTION: Should I accept connections from anybody or only be selective of who I should connect with?
ANSWER: https://www.linkedin.com/feed/update/urn:li:activity:7350940644078436352 
 
 

5.     QUESTION: how many photos can you post at one time from the LinkedIn mobile app?
 ANSWER: 20. https://www.linkedin.com/posts/brendameller_msse2025-activity-7348792024487108609-wIE7

6.     QUESTION: Have you ever delivered a workshop to our audience before (a specific industry, job title type, wearing many hats, not very social media savvy)
ANSWER: book me as a presenter: https://www.mellermarketing.com/presenter 

Submit your LinkedIn questions to me via email:

brenda@mellermarketing.com 

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In this podcast episode, I review recent activities, focusing on event planning for the 'Michigan Summit for the Self-Employed' and the upcoming virtual event, 'Marketing for the Self-Employed.' 

I enjoy planning and hosting these events to support others who are self-employed. 

Detailed discussions include the lineup of speakers, promotional strategies utilizing LinkedIn and other social media platforms, registration processes, and marketing techniques. Personal anecdotes and actionable insights are shared throughout to guide you in hosting your own successful events. 

00:00 Introduction and Welcome

00:07 Recap of the Michigan Summit for the Self-Employed

01:01 Upcoming Free, Live, Virtual Event: Marketing for the Self-Employed LIVE-A-Thon

01:32 Marketing with Meller Community

03:29 Event Planning and Speaker Lineup

06:25 Promotion Strategies and Email Marketing

10:44 Final Preparations and Registration Details

16:55 Conclusion and Farewell

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In this episode, a group discussion covers key strategies for promoting your business at events and the thought process behind naming a business. The participants share practical tips such as using custom name tags, QR codes, and unique business cards to make memorable connections. 

We also delve into the importance of choosing a business name that is adaptable and reflects the brand identity, while avoiding legal complications and ensuring it stands out. 

The episode also highlights the significance of preparing for both in-person and online networking to maximize business exposure.

00:00 Introduction and Podcast Overview

01:11 Office Hours Format and Participation Tips

03:57 Networking and Introductions

04:11 Using Canva and Google Slides

05:01 Independence Day and Smaller Group Dynamics

05:56 Introduction Round for All-Stars

07:50 Introduction Round for New Participants

08:54 Using Zoom Timer for Introductions

13:10 Promoting Your Business and Networking Tips

28:24 Michigan Summit for the Self-Employed

32:45 Podcast Announcement and Group Information

33:21 Discussion Topics: Promoting Business and Naming

35:00 Interactive Polling with Zoom Reactions

36:49 Promoting Your Business at Events

37:46 Effective Use of Name Tags

41:28 Using QR Codes for Networking

43:53 Creative Business Card Ideas

55:04 Naming Your Business: Tips and Stories

01:04:13 Conclusion and Future Sessions

Watch it on YouTube: https://youtube.com/live/ivIDpYPuG9I

Register & Join Us: https://www.mellermarketing.com/FridayVIP

Marketing for the Self-Employed LIVE-A-Thon

Thursday, August 7, 2025
10 am - 2 pm ET | 9 am - 1 pm CT | 8 am - Noon MT | 7 - 11 am PT | 3 - 7 pm BST

https://www.mellermarketing.com/m4se 

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Boost Your Event Attendance with LinkedIn Invitations | Step-by-Step Guide

This episode walks you through a step-by-step guide on how to invite your LinkedIn connections to your events, increasing your event attendance significantly. Learn how to navigate LinkedIn's event feature, use filters to target invitations, and send mass invites to your first-level connections. 

This technique can help you invite up to 1,000 people each week, making it an incredibly effective tool for event marketing. Whether your event is in-person or virtual, this guide will help you reach a wider audience and boost your event's success. 

Tune in for detailed instructions and useful tips to maximize your event promotion on LinkedIn.

00:00 Introduction to the Podcast Episode

00:51 Event Marketing Tip: Creating a LinkedIn Event Page

01:13 Navigating Your LinkedIn Event Page

03:29 Inviting Connections to Your Event

04:26 Using Filters for Targeted Invites

06:11 Maximizing Your Invites with LinkedIn Features

09:25 Handling LinkedIn Hiccups and Final Tips

12:53 Conclusion and Call to Action

Watch the video on YouTube: https://youtu.be/ddSayRKLkrg?sub_confirmation=1

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In today's episode, we revisit a panel discussion from the March 2024 SHIFT LIVE-A-Thon event, focusing on how to confidently shift from corporate life to becoming a solopreneur. 

The panel features three inspiring women: Mindy Stern, Michelle B. Griffin, and Michelle Carley. 

• Mindy shares insights from her corporate journey and offers valuable advice for aspiring entrepreneurs. 
• Michelle B. Griffin discusses the importance of personal branding, PR, and LinkedIn visibility.
• Michelle Carley delves into the financial aspects of starting a business. 
• Each panelist provides actionable tips and resources, making this episode a must-listen for anyone considering the leap from employee to business owner.

00:00 Introduction and Episode Overview

00:23 Meet the Panelists

01:22 Panel Discussion Kickoff

02:01 Michelle Griffin on Personal Branding

03:13 Michelle Carly on Financial Aspects

04:02 Mindy Stern on Career Coaching

05:57 Panel Q&A: Key Insights

26:27 Final Thoughts and Resources

32:37 Conclusion and Next Steps

Get access to the full video playback and presenter resources at https://www.mellermarketing.com/shift 

Marketing for the Self-Employed LIVE-A-Thon

Thursday, August 7, 2025
10 am - 2 pm ET | 9 am - 1 pm CT | 8 am - Noon MT | 7 - 11 am PT | 3 - 7 pm BST

https://www.mellermarketing.com/m4se 

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In today's episode, we revisit an insightful presentation by my good friend, Christopher G. Johnson, who shared valuable tips at the Shift LIVE-A-Thon event in September 2024. 

Full event details / playbacks at https://www.mellermarketing.com/introvertshift

Christopher, a virtual event producer and owner of CalmClearMedia, offers practical advice specifically for introverts on how to navigate and use Zoom effectively, particularly if you are self-employed. He dives deep into various Zoom settings, such as managing the waiting room, audio, and video controls, and even suggests scheduling breaks in meetings to avoid Zoom fatigue. 

Enjoy the episode and be sure to connect with Christopher for more great insights. https://www.linkedin.com/in/cgjohnson/ 

00:00 Introduction and Episode Overview

00:30 Meet Christopher Johnson: Virtual Event Producer

01:52 Zoom Tips for Introverts: Overcoming Challenges

02:24 Zoom Settings Walkthrough: Ensuring Smooth Virtual Events

06:20 Advanced Zoom Controls: Mastering the Platform

10:42 Interactive Q&A and Final Thoughts

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In this episode of our monthly VIP Office Hours for the self-employed, we dive into essential topics for those who are newly self-employed or considering self-employment.

Watch it on YouTube:

https://www.youtube.com/watch?v=7U1QxAMU0PU&t=25s?sub_confirmation=1

Highlights include discussions about setting your prices, when to raise them, and knowing when to walk away from tricky client negotiations. Hear valuable insights from various industry professionals, and learn about the tools and strategies that can help you succeed in your own business endeavors.

Join me on our upcoming in-person monthly office hour events and free open house for the Marketing with Meller community. Join us and become part of this treasured community focused on growth, networking, and mutual support.

00:00 Introduction to VIP Office Hours
00:44 Focus on Pricing for the Self-Employed
01:06 Guidelines for Participation
02:41 Brenda Meller's Journey and Mission
03:50 Insurance for the Self-Employed
04:13 Deep Dive into Pricing Strategies
04:48 All Stars Introductions
06:39 Networking and Community Building
20:51 New Members Introductions
30:23 Discussion on Pricing
30:56 Starting Out: Offering a Variety of Services
31:33 Determining Pricing: From Corporate Salary to Competitor Analysis
33:30 Insights from All Stars: Pricing Strategies and Experiences
36:33 Flexible Pricing: Adapting to Different Clients and Markets
45:57 When to Raise Your Prices: Signals and Strategies
51:20 Knowing When to Walk Away: Handling Difficult Clients
59:10 Conclusion and Upcoming Events

Considering becoming self-employed instead of finding a new job? Already self-employed and want to network with others?

Self-Employed Friday VIP Office Hours 

the 1st Friday from 10-11am ET Every Month

Free to attend. Registration is required at https://www.mellermarketing.com/FridayVIP

WHO:
These 1st Friday VIP Office Hours sessions are designed for anyone who is considering self-employment instead of a new job, or who is already self-employed. 

WHAT:
A virtual "office hour" to provide you with inspiration, community, and to help provide you with LinkedIn and marketing tips to support your a possible path in self-employment. Free. Registration is required because spaces are limited. 

WHEN/WHERE:
This is a monthly office hour session on Zoom on the 1st Fridays each month. Every Zoom session will also be simulcast to YouTube and added to this podcast.
 
WHY: 
These calls provide a place to network with like-minded professionals, get live access to me and "allstars" in my network who can answer questions and bounce ideas around. Plus, I love holding small group Zoom calls and resharing these insights via YouTube and on my podcas

Marketing for the Self-Employed LIVE-A-Thon

Thursday, August 7, 2025
10 am - 2 pm ET | 9 am - 1 pm CT | 8 am - Noon MT | 7 - 11 am PT | 3 - 7 pm BST

https://www.mellermarketing.com/m4se 

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

What are page invitation credits on LinkedIn?
How do I grow my company page followers on LinkedIn?
When should I invite my connections to follow my company page?

In this podcast, I explain my techniques to use your LinkedIn page invitation credits to grow your company brand and your business on LinkedIn.

Starting with the basics, I guide you through accessing and navigating your company page as an admin. Then, I demonstrate how to invite your connections to follow your page, highlighting search features, selecting target audiences, and managing your 250 monthly credits.

Watch the video on YouTube https://youtu.be/IvMmPn9CNOM to learn my best practices for maximizing acceptance rates and tips for systematic use of your credits throughout the month to keep your LinkedIn growth consistent.

00:00 Introduction to LinkedIn Page Invitation Credits
00:25 Navigating Your LinkedIn Company Page
01:50 Inviting Connections to Follow Your Page
04:29 Maximizing Your Invitation Credits
07:11 Recipient's Perspective and Final Tips
11:51 Conclusion and Final Thoughts

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Why can't I add a website link to my LinkedIn profile?
How do I add a website link to the top of my LinkedIn profile?
Why can't I edit a website link in my LinkedIn profile?
Did LinkedIn remove the website link feature?

Word on the street is that LinkedIn is REMOVING the Website Link in Your Top Header Card -- here's what you need to know!

LinkedIn is retiring the custom website link feature from our profiles, and I explain its implications. I share steps to verify if we still have access to this feature and provide advice on maintaining or updating the link.

I emphasize the importance of acting quickly as LinkedIn rolls out changes in waves and possibly removes features without notice.

I guide viewers on how to utilize this feature effectively while it's still available and encourage signing up for my VIP email list for more LinkedIn tips. https://www.mellermarketing.com/subscribe 

Thanks to John Espirian: https://www.linkedin.com/posts/johnespirian_if-you-havent-already-added-a-custom-activity-7333518418370797569-4yOK/
and to Kevin D. Turner: https://www.linkedin.com/posts/president_newlinkedinfeature-keeprockinglinkedin-activity-7333478326482731009-YJx3/
for alerting me and other LinkedIn coaches about this feature change. 


00:00 Introduction to LinkedIn Profile Changes 
00:42 Highlighting the Retired Feature 
01:17 Setting Up and Using the Custom Link 
01:37 Redirect Strategies for Expiring Links 
03:08 LinkedIn's Feature Rollout Process 
04:17 Conclusion and Final Tips

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In today's episode, I address a question from a client about LinkedIn search appearances and profile views. I explore the insignificance of search results and emphasize the value of profile views for self-employed individuals. We'll delve into how LinkedIn analytics can be misleading and why focusing on profile views is crucial. Additionally, I offer advice on optimizing your LinkedIn presence and being proactive in outreach. If you have any LinkedIn questions, DM me on LinkedIn or email me at brenda@mellermarketing.com 

00:00 Introduction and Episode Explanation

01:24 Question: LinkedIn Search Results

02:26 Analyzing LinkedIn Analytics

02:55 Understanding Search Appearances

06:15 Profile Views vs. Search Appearances

08:07 Advice for Job Seekers

10:15 Conclusion and Final Thoughts

Watch it on Youtube:

https://www.youtube.com/watch?v=tLs7732y21o?sub_confirmation=1

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Maximizing Your LinkedIn Company Page: Essential Tips and Strategies

In this episode, inspired by a recent coaching session, I share practical tips on how to effectively use your LinkedIn company page. Learn why posting at least once a month is crucial, how to engage with your page followers, and build connections. I discuss a four-month content cycle strategy that includes reposting from your profile, highlighting service offerings, sharing evergreen content, and promoting events. Plus, discover ways to make posting easier and more consistent. Tune in for actionable advice that can help boost your LinkedIn presence and lead generation efforts.

00:00 Introduction and Episode Inspiration

00:13 Importance of Posting on Your LinkedIn Company Page

00:52 Client Case Study: Optimizing LinkedIn Profile

01:20 Analyzing Page Followers for Potential Leads

02:53 Engaging with Page Followers

03:44 Creating Your First Company Page Post

04:57 Developing a Consistent Posting Strategy

05:15 Four-Month Posting Cycle Explained

06:59 Additional Posting Tips and Conclusion

LinkedIn Company Page Checklist

https://www.mellermarketing.com/foryourpage 

BLOG: 

https://www.mellermarketing.com/blog/use-this-for-your-first-linkedin-company-page-post

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In this episode, I host the second Friday VIP office hours for the self-employed and those considering self-employment. Broadcasting from a beautiful day in Michigan, I set the stage for an insightful discussion. 

We address a YouTube live stream error, noting it might resonate with listeners facing similar issues. In the session, we discuss key aspects, including various insurance options for the self-employed, such as health, business, and liability insurance. Members share their experiences and tips on choosing the right insurance plans. 

Additionally, we explore the use of 'I' versus 'we' in branding, with contributions from various self-employed professionals. The session wraps up with a reminder about our recurring monthly meetings, networking through our LinkedIn group, and an invitation for more individuals to join our supportive community.

00:00 Introduction and Setting the Scene

00:41 Technical Glitches and Live Streaming Issues

01:27 VIP Office Hours Kickoff

01:49 Zoom Meeting Guidelines and Participation Tips

03:10 Live Streaming Troubleshooting Discussion

05:17 All-Star Introductions

13:02 Newcomer Introductions

18:50 Navigating Self-Employment and Job Transition

22:00 Health and Business Insurance for the Self-Employed

30:47 Unexpected Connections and Introductions

31:09 Kenneth Lang's Journey to Self-Employment

32:53 Andy Discusses Health Sharing and Financial Coaching

37:14 Gihan's Perspective on Health Insurance

40:13 Understanding Business Insurance

50:22 The 'We' vs. 'I' Debate in Business

55:35 Final Remarks and Networking Tips

My LinkedIn post about the Zoom to YouTube livestream error:
https://www.linkedin.com/posts/brendameller_youtube-marketing-socialselling-activity-7324088046683836416-Decm

Considering becoming self-employed instead of finding a new job? Already self-employed and want to network with others?

Join my *free* Friday VIP Office Hours with Brenda Meller

https://www.mellermarketing.com/FridayVIP

Marketing for the Self-Employed LIVE-A-Thon

Thursday, August 7, 2025
10 am - 2 pm ET | 9 am - 1 pm CT | 8 am - Noon MT | 7 - 11 am PT | 3 - 7 pm BST

https://www.mellermarketing.com/m4se 

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Do you offer group coaching calls? Listen to this episode to hear my pro tips about creating playbacks in an effective and efficient way. 

In this episode, I detail my process for making group coaching call playbacks available to my members. 

I walk through using Zoom for live calls, utilizing caption tools, and the AI meeting summary feature. 

Post-session, I show how to download the MP4 file, upload it to Descript for a more accurate summary and timestamps, and then edit and share the content. I also cover creating PDF versions of transcripts and chats, and enhancing the playback content with summaries, timestamps, and special member offers. 

My goal is to make this resource available within one business day to ensure members can access and benefit from the session promptly.

00:00 Introduction and Overview

00:21 Setting Up for Group Coaching Calls

00:47 Using Zoom Features for Accessibility

01:18 Post-Session Processing

01:41 Uploading and Summarizing with Descrip

04:52 Creating and Sharing Playback Content

06:23 Offering VIP Upgrades

09:34 Final Steps and Email Preparation

10:56 Conclusion and Contact Information

Use my link to try Descript (free) before deciding if it makes sense to get a subscription. I'm currently paying $30 / month. 

https://www.descript.com/?lmref=XW9wYg 

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In this episode, I discuss why using automation to grow your LinkedIn network is annoying for everyone. I'll explore how automated messages are easily detectable and often irrelevant, a clear violation of LinkedIn's terms of service, and the dishonesty associated with these tactics. 

I share my personal experiences and the negative impact of automation, emphasizing the importance of organic growth and real interactions on LinkedIn. 

I also highlight the risks of automation, the untruthful practices of some companies, and the value of creating genuine professional relationships.

00:00 Introduction: Why Automation on LinkedIn Annoys Everyone

00:22 Identifying Automation in LinkedIn Invitations

01:23 Violation of LinkedIn's Terms of Service

04:42 The Ineffectiveness of Automated LinkedIn Growth

05:44 Calling Out Automation Users

07:50 The Pitfalls of Automated Engagement

08:35 The Value of Genuine Interaction on LinkedIn

10:25 Conclusion: Grow Your LinkedIn Network Organically

Resources Mentioned:

LinkedIn's Terms of Service https://www.linkedin.com/legal/user-agreement#dos 

My friend Mic Adams published a blog about this a while back:

https://www.linkedin.com/pulse/30-ways-lose-your-linkedin-account-using-tools-overview-mic-adam/

Here's a post from another highly reputable LinkedIn coach (Richard van der Blom) about this:

https://www.linkedin.com/posts/richardvanderblom_outbound-sales-using-linkedin-are-we-one-activity-7304136597761916928-XDA_?

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In the first session of our VIP Office Hours, we focused on those considering self-employment. I shared my journey from corporate to self-employment and highlighted the importance of identifying one’s market niche. 

The session included valuable introductions and advice from our all-star participants, emphasizing the challenges and rewards of being self-employed. We discussed financial preparedness, the importance of self-motivation, and the necessity of having a clear path for clients to engage with your services. 

We also introduced a private LinkedIn group for ongoing support and resources. This session will be held monthly on the first Friday to provide continued guidance and networking opportunities.

JOIN US for an upcoming session: https://www.mellermarketing.com/FridayVIP

00:00 Welcome and Introduction

00:18 Background and Evolution of VIP Office Hours

00:57 Focus on Self-Employment

01:40 Challenges and Decisions in Self-Employment

03:37 Introduction of All-Star Panelists

05:42 Panelist Introductions and Insights

21:21 Audience Interaction and Q&A

35:29 Interactive Service Sharing

36:29 Highlighting Individual Services

37:30 Understanding Self-Publishing

41:01 Creating a Path for Business

47:35 Intentional vs. Unintentional Self-Employment

50:57 Advice from Self-Employment All Stars

01:01:56 VIP Office Hours Group Introduction

01:06:39 Conclusion and Next Steps

Marketing for the Self-Employed LIVE-A-Thon

Thursday, August 7, 2025
10 am - 2 pm ET | 9 am - 1 pm CT | 8 am - Noon MT | 7 - 11 am PT | 3 - 7 pm BST

https://www.mellermarketing.com/m4se 

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

In this LinkedIn profile mini audit, I review Julie Kleinhans' profile and provide tips for optimization. Julie, the founder of Reshape and Recover, helps people overcome food addiction and emotional eating through her Christ-centered 12-step program. 

Key suggestions include adding descriptive text to her top header card website link, enhancing the About section with a detailed backstory and call to action, updating the LinkedIn URL, and leveraging keywords for better visibility. 

These tips aim to attract the right audience, improve profile aesthetics, and enhance searchability.

00:00 Introduction and Guest Introduction

01:04 Profile Overview and Initial Suggestions

03:02 Detailed Profile Optimization Tips

06:58 Customizing LinkedIn URL

08:49 Final Thoughts and Additional Resources

Want to learn more about how to request a LinkedIn profile mini-audit? Download my FREE "15 LinkedIn Profile Tips for Coaches & Consultants" checklist, and watch your emails for details. 

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Answering Your Top LinkedIn Marketing and Profile Optimization Questions

In this episode, I introduce a new series where I answer your questions about LinkedIn, marketing, and my work. 

Topics covered include recent LinkedIn invitation limits, revising my book 'Social Media Pie,' understanding LinkedIn invitations, expectations for my coaching cohorts, Sales Navigator usage, tips on optimizing personal vs. business profiles, and CRM recommendations. 

Additionally, I discuss the costs and benefits of LinkedIn Premium and offer practical advice for maximizing connection invitations and engagement on the platform. 

The questions primarily stem from participants in my recent 'Stop Chasing Clients, Start Attracting Them using LinkedIn' webinar. 

Join my VIP email list to be notified about future webinars and events.

Enjoy this podcast episode format? Let me know, and I'll add more episodes like this in the future. 

00:00 Introduction to the Series
00:31 Overview of Questions
02:31 LinkedIn Invitation Limits
05:57 Revising Social Media Pie
07:49 Understanding LinkedIn Invitations
09:26 Cohort Size Expectations
12:15 Teaching Sales Navigator
15:27 Using Countdown Timers
17:00 Optimizing LinkedIn Profiles
19:24 CRM Training Insights
20:35 LinkedIn Premium Costs
24:19 Conclusion and Final Thoughts

Marketing for the Self-Employed LIVE-A-Thon

Thursday, August 7, 2025
10 am - 2 pm ET | 9 am - 1 pm CT | 8 am - Noon MT | 7 - 11 am PT | 3 - 7 pm BST

https://www.mellermarketing.com/m4se 

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

LinkedIn Profile Mini Audit with Kim Groshek | LinkedIn Tips for Coaches / Consultants / Speakers 

In this episode, I'm joined by fellow Innovation Women member, Kim Groshek. Kim is the founder of Lifeful Habits and her signature talk is 'Finding Your Voice.' 

I offer Kim a few specific tips to enhance her LinkedIn profile, making it more effective for attracting business clients—particularly executives. 

We cover essential adjustments in areas such as profile visibility, header images, about statements, and call-to-actions. 

If you're looking to optimize your LinkedIn presence, this episode is packed with actionable insights. Want a free profile mini-audit? Download my checklist 15 LinkedIn Profile Tips for Coaches and Consultants and follow the instructions in one of the final emails about this resource. 

00:00 Introductions

00:37 Understanding Kim's Business and Clients

01:34 Profile Header Optimization

03:16 Custom Link and Header Image Tips

05:37 About Section Best Practices

07:50 Final Tips and Call to Action

09:19 Conclusion and Invitation to Innovation Women / Speaker Friends Friday

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Discover Your Strengths to Find Your Dream Job

In this episode, I revisit a live-a-thon event I hosted in February 2024, designed for individuals looking for new job opportunities. The episode features a presentation by my friend Gehan, a LinkedIn consultant and strength strategist, who discusses the concept of a dream job and the importance of using CliftonStrengths to discover one's strengths. She shares her personal journey, insights on defining a dream job, and actionable advice on leveraging strengths in job transitions. I encourage you to visit the event's landing page for additional resources and playbacks. https://www.mellermarketing.com/wbl24

00:00 Introduction to the Live-a-thon Event

00:27 Gehan's Presentation and LinkedIn Recommendation

01:49 Introduction to G's Talk

03:47 G's Background and Transition Journey

07:09 Understanding and Embracing Your Strengths

12:48 Q&A and Final Thoughts

Connect with Gehan on LinkedIn:

https://www.linkedin.com/in/gehanharidy/

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

What type of tripod do you use and why?

Why should you keep your old cellphone, so you have two cell phones?

What type of microphone should you use and why?

What type of headset do you use?

What type of lighting do you use?

What type of webcam do you use?

What type of video editing software do you use?

What are some pro tips on how to use different types of technology?

I answer all these questions and more in this episode. 

This episode comes from early 2023, but the tools are still relevant today. This is a playback of a livestream where I review the essential technology tools I use to support my business. 

I demonstrate and discuss various gadgets, including tripods, smartphones, microphones, headsets, lighting, and other tech accessories. 

This live walkthrough covers practical tips for making cost-effective tech investments, managing audio quality, and optimizing lighting for virtual presentations. 

I also answer audience questions, share pro tips for video production, and provide insights on maintaining professional-quality streaming setups. Tune in for a comprehensive guide to enhancing your tech stack.

00:00 Introduction and Episode Overview

00:36 Starting the Tech Review: Tripods

04:09 Using Multiple Cell Phones

05:39 Microphone Troubleshooting and Recommendations

18:55 Headsets and Speakers

25:27 Lighting Solutions for Your Setup

31:41 Additional Tech Gadgets and Wrap-Up

33:45 Handy Tools for Audiobook Recording

35:18 LED Lighting Setup

36:59 Rocket Book and Home Scale

38:46 Fun Props for Video Recording

39:07 Celebrating Business Wins with a Bell

40:17 Conference Swag and Purple Cow

42:50 Pro Tips for Video and Live Streaming

48:20 Engaging with Your Audience

58:14 Q&A and Final Thoughts

Watch it on YouTube: 

https://www.youtube.com/live/Tgxmx__-0j8?si=eP5XxMawVWlPGSff

Marketing for the Self-Employed LIVE-A-Thon

Thursday, August 7, 2025
10 am - 2 pm ET | 9 am - 1 pm CT | 8 am - Noon MT | 7 - 11 am PT | 3 - 7 pm BST

https://www.mellermarketing.com/m4se 

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Using Your Strengths to Transition from Employee to Solopreneur with Dr. Brian Grossman

In this insightful episode, I revisit an inspiring talk by Dr. Brian Grossman from my Shift Live-a-thon event held in April 2024. Brian, who initially approached me while seeking employment, has transformed into a successful solopreneur, inspired in part by my guidance. 

He shares his journey and valuable strategies on leveraging personal strengths to move from being an employee to a self-employed individual. The episode covers mental fitness, overcoming self-doubt, and turning life's challenges into opportunities. 

Brian introduces a six-week program designed to help listeners tackle their 'saboteurs' and achieve their best selves. I encourage sharing your key takeaways and highlight the importance of a positive mindset for personal and professional growth.

00:00 Introduction and Episode Overview

00:58 Meet Dr. Brian Grossman

02:25 The Shift from Employee to Solopreneur

04:37 Overcoming Mental Barriers

06:44 Using Strengths to Succeed

09:07 Brian's Personal Journey and Insights

11:04 Final Thoughts and Call to Action

Connect with Brian on LinkedIn: https://www.linkedin.com/in/drbriangrossman/ 

Check out Brian's resources & programs:
https://www.positiveintelligence.com/

**************************************
My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

• What is the LinkedIn SSI (Social Selling Index)?
• Why should I care about my LinkedIn SSI?
• How is the LinkedIn SSI score calculated?
• What are the four categories that make up the LinkedIn SSI, and how many points are possible in each?
• What does "Establish your Professional Brand" mean in the context of LinkedIn SSI?
• How can I "Find the Right People" on LinkedIn to improve my SSI?
• What does "Engage with Insights" mean for LinkedIn SSI, and how can I improve in this area?
• How can I "Build Relationships" on LinkedIn to increase my SSI?
• How does the LinkedIn SSI relate to sales performance and opportunities?
• How can I find my LinkedIn SSI score?
• What is a good LinkedIn SSI score?
• How can I use my LinkedIn SSI score as a benchmark?

Understanding LinkedIn's Social Selling Index (SSI)

In this episode, I focus on LinkedIn's Social Selling Index (SSI). I break down what SSI is, why it's important, and how it can benefit you, especially if you're self-employed. 

The SSI is a score ranging from 0 to 100, reflecting your ability to sell on LinkedIn through relationship building and effective conversations. I explore the four categories that make up the SSI score: Establish Your Professional Brand, Find the Right People, Engage with Insights, and Build Relationships. 

I provide tips on how to improve in each area and share real-life examples of scores and industry comparisons to illustrate the importance of tracking your SSI. I encourage you to look up your own SSI scores and reach out to me for further discussion.

https://www.mellermarketing.com/mylinkedinssi

00:00 Introduction to LinkedIn SSI

00:35 Understanding the Social Selling Index

01:50 Breaking Down the Four Categories of SSI

01:58 Establish Your Professional Brand

02:34 Find the Right People

03:40 Engage with Insights

04:37 Build Relationships

05:29 Why SSI Matters

06:29 How to Check Your SSI Score

07:11 Personal SSI Insights and Conclusion

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Keeping Accounting Records Up-to-Date for Easier Tax Prep with Michelle Carley

Where do we even get started with this process?

What do we need to know about our accounting records as it relates to getting things ready for tax prep?

What advice would you give to someone who's just getting started?

What about somebody who's already well established, working with a CPA?

Who does a good support team consist of?

Could you give us some examples of what a startup cost would be compared to what is an operating cost?

What are those common mistakes or pitfalls that we need to be avoiding?

What do you recommend for someone who hasn't done their mileage yet and needs to before tax time?

Do you recommend people try to do their taxes themselves?

What's the difference between cash base versus accrual base?

In this replay of a LinkedIn Live episode from Summer 2024, Brenda Meller speaks with accounting expert Michelle Carley. They discuss the importance of keeping accounting records up-to-date for easier tax prep, particularly for the self-employed, such as coaches, consultants, and small business owners. Michelle, CEO and founder of Big Easy Bookkeeping Company, shares valuable tips, including knowing your numbers, scheduling regular bookkeeping time, and distinguishing between startup and operating costs. They also explore common pitfalls in bookkeeping and the benefits of having a suitable support team and a well-designed bookkeeping system. Michelle offers resources like a startup checklist and a list of tax-deductible expense categories, aiming to help solopreneurs manage their books effectively and confidently.

00:00 Introduction and Episode Context

00:33 Meet Michelle Carley: Bookkeeping Expert

01:43 The Importance of Organized Accounting

07:17 Top Tips for Tax Preparation

10:40 Advice for Solopreneurs and Established Businesses

16:36 Common Bookkeeping Mistakes to Avoid

21:15 Cash Basis vs. Accrual Basis Explained

22:10 QuickBooks: Overkill or Essential?

22:35 Navigating QuickBooks Challenges

24:01 Live Q&A Session Begins

25:23 Mileage Tracking for Self-Employed

27:25 Tax Preparation Tips for Self-Employed

29:22 Profit First: A Money Management System

31:37 Free Resources and Offers

32:32 Connecting on LinkedIn and Final Thoughts

Originally aired in July 2024

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)

Are you a fellow podcaster? If so, I recommend you review your podcast data and stats for the past year. Your data can be used to help create benchmarks as well as to help you assess your podcasting progress. 

In this episode, recorded on Sunday, January 19th, 2025, I reflect on my podcast's achievements over 2024. I discuss the importance of assessing your podcast's progress by analyzing both numeric and qualitative data. I highlight my goals and milestones, including regular publishing, expert positioning, and my experience with tools like Descript and Buzzsprout. 

I share insights on the effectiveness of certain podcast strategies, listener statistics, and my editing process. Additionally, I touch on monetization options and incentivizing methods for podcasts. 

00:00 Introduction and Yearly Reflection

01:04 Podcast Goals and Publishing Frequency

01:30 Expert Positioning and Episode Mix

02:01 Episode Performance and Listener Insights

06:16 Buzzsprout Features and Achievements

08:31 Editing Techniques and Tools

12:53 Monetization and Future Plans

14:13 Conclusion and Listener Engagement

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My name is Brenda Meller. I'm a LinkedIn coach, consultant, speaker, and author. My company is Meller Marketing and I help business professionals get a bigger slice of the LinkedIn pie.

Visit mellermarketing.com

Let's connect on LinkedIn: linkedin.com/in/brendameller
(click MORE to invite me to connect and mention you listened to my podcast)