Massive New Updates You Can't Miss!

Massive Google Ads Updates Just Dropped! 

In this episode of the Google Ads Unleashed Podcast, Jeremy reveals two game-changing updates to search ads—including new ad location auctions and headline site links. Discover how these changes affect your bidding strategy, campaign performance, and visibility on the SERP. 

Don’t miss this essential guide to staying ahead in the ever-evolving Google Ads landscape!

Get your free 30 minute strategy session with Jeremy here: https://www.younganddigital.marketing/

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Transcript

Welcome back, guys, Google Ads unleashed. I hope everyone is doing fine this wonderful Monday, and today, I'm not late to the part Eva. Today, I want to tell you about two updates which have happened in the last sort of two weeks. And you should really be aware of this, right? So two updates specifically that concern search ads. Okay, so the first thing that I want to be talking about is that there has been a change for how Google runs different auctions for each ad location. So first of all, maybe let's talk a little bit about what that means at location. So as you probably realized, if you run for instance, let's say an impression target impression share campaign that you will find that there are various positions of the auction you can more or less go for the impression share, right? And you probably already noticed last year that there's been a change to how top ads are defined, so that means, like, sort of the top three search result at the top, but rather that Google has started to add, you know, throw different locations, add locations into the mixer, for instance, in between organic search results Changes at the bottom of the search result page. Yeah, you probably would have, would have seen that there's no quite, quite a significant change into where your ads may appear on the SERP. And Google has actually now revealed and made a change to its documentation, which reads as follows, I'm actually gonna just sort of add to that document, and it says, when someone searches on Google, we run different auctions for each ad location. For example, top ads are selected by different ad auction from ads that are shown in other ad or that show in other ad locations. Your ads will only show once in a single ad location, but across ad locations, your ad can show more than once. So that means you may be, first of all, double serving. I have actually seen that there has been sort of tweets and LinkedIn posts of Ginny Marvin, who everyone knows is more or less the lady who communicates all of the big updates from Google and is more or less the liaison for all updates that are happening with Google ads. But that so there's been control controversy about that, but also it means kind of a completely different shift to what this means for the auction. So that means when someone searches for a search term, this doesn't mean so from my interpretation, that you're not just going once into the auction and maybe shown once across all different surfaces, but rather that if you, for instance, lose the auction for the top spots. Your your bid will be entered for any of the other locations and re entered. So it's not like, Oh, I'm now at the bottom of the page, and that was the end of it, what used to be position 456, whatever. But rather, if someone keeps scrolling, another auction happens, and you may be then shown in those locations. So not really sure what kind of sort of what this might do to absolute top impression share, what kind of this might do to any other metrics. But more, my call to action would be for everyone to keep a close eye on this and keep a close eye on your metrics, whether something changes, especially on your search campaigns, and also keep an eye on this, what kind of changes will happen, because, according to Google, this has been going on for a while. They've only just updated the word in really hard to kind of know what, what's what's correct, but this is a massive update, and, yeah, just keep on top of that. The second update, which I find really interesting, which has only been announced a week or so ago as well, is that your ad headlines will now be used as cycling. So if you run search campaigns and have, let's say, 15 different headlines in your responsive search ad, as you know, only three headlines can show at any given point. Now I'm not entirely sure in the math of this, so please forgive me if I'm getting this wrong, but if you have 15 different different headlines, this like an absolutely astronomical number, something like, I think, 45,000 variations in which the first three headlines can show. So you need, really, a lot, a lot of volume to test that many headlines and to test through. So what is actually going to happen now, if you are not using enough site link placements, or if you're using no site links whatsoever in your ad account, for instance, you're lazy, your actual RSA headline will now start to become eligible to show as a site link under your normal search ads according to Google, what will happen is that, first of all, apparently, it's going to improve performance and make use of those wonderful additional headlines with which you've written and which have actually never been served. And also you will be able to test those different variations, but by by default, right? I'll just show show on, on the headlines. Maybe something to note, which is really interesting is that it's not then going to go to a sub page of yours, but rather than it'll just go to the normal ad URLs, uh, landing page. Okay, so massive update, because your clients, if you are have clients, or you yourself with your own ads, will be wondering, where on earth these sight links coming from, and what does this mean? You just have to be really careful what this means for your branding. You have to be careful what this means for your messaging. You have to be careful what this means for your ads, and you want to just ensure that you want to have high quality messaging and ads in your text ads. If you want more updates like that, hit the subscribe button. You can always find those kind of updates if you head to LinkedIn as well. I'm on LinkedIn with Jeremy and Google ads. And if you have any questions about your Google Ads campaigns or any sort of issues we our books are open now for our one to one coaching in q2 simply drop me a line, drop me an email, head to the website or Bucha a free call, and we can have a chat for that. This has been Jeremy Young, your Google Ads expert, and I am wishing you a happy and productive week.