AEC Groundbreaking Growth
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AEC Groundbreaking Growth
Ep. 6: Mastering the AEC Career Journey: Insights on Organizational Architecture and Career Pathing
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Get ready for an eye-opening episode where we peek into the world of organizational architecture, career pathing, and the fascinating impact of changing demographics, and total compensation in the AEC industry. It's time to uncover strategies to attract and retain a diverse workforce in today's shifting landscape.
In this episode, we'll explore the current labor market and how it's pushing companies to rethink their approach to people, rewards, metrics, and compensation philosophy and practices. Join the conversation for some behind-the-scenes workforce insight that can enhance both your recruiting and retention efforts.
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Welcome to the
AEC Groundbreaking Growth Podcast.
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Hosted by Stambaugh Ness.
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Hi Everyone! I am your host
Emily Lawrence,
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and I’m here with my co-host, Jen Knox.
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And we have a special guest
today, Kristi Weierbach.
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Kristi, thank you for joining us today.
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Thank you for having me.
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We’re super excited to have you.
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For those who don’t know Kristi, she’s
a Director of Workforce
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Advisory here at SN
and kind of our guru on all things HR.
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Has a Ph.D.
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in organizational management
with a focus in HR, so definitely an
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awesome resource to have at our fingertips
and for our clients as well.
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Kristi, we’re going to jump right
in because it’s a quick episode,
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but really for some of our listeners
that may be small to midsize companies
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and not have a full HR department
or a strategy around people.
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What’s one of those things
that they can be thoughtful
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of around talent
to really get the most out of their team?
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Yeah, the
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one suggestion I would have is,
stop treating it as a one size
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fits all and try to be more specific
with how you target
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either people you’re looking to add
to your team or the people that you want
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to keep on your team
and better understand,
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what are they looking for
in their experience in your organization?
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Yeah, and I feel like that experience
they’re looking for
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is so tied to one
where they see themselves now
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and then potentially like where they want
to take their career in the future.
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They have to know
that they have a spot on your team
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or a path that’s open to them.
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I know, Emily, you experienced that
at some other companies.
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It’s like it’s so rewarding and fulfilling
to know where you may go in the future.
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Yeah. I
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worked at
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Fortune 100 corporate;
everything is baked in, right?
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All of that.
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Your career path is baked
in; your expectations are baked in.
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You have a set schedule for everything.
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And one of the things, Kristi,
that you talk about is that alignment
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setting those expectations and everyone
being really clear about purpose,
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about what’s expected of them,
their role in the company.
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I definitely find that as a helpful tool.
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Yeah, I’ve boiled it down to three words
currently.
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Maybe this will change as we move forward,
but clarity, people just want to know,
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like you said, Emily, what’s
expected of them and what is the role
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I’m supposed to perform,
and how can I be successful at it.
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And then potential.
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What can I continue to learn
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and grow in your organization,
both personally and professionally?
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And then, lastly,
what’s the impact that I’m going to have.
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So either for my clients
and the community, the work
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that I’m doing, that’s
part of a larger objective.
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So I think those three things
clarity, potential, and impact,
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and if we can connect those pieces
for each person in our organization
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and get that aligned, I think we’re far
better than maybe some of our competitors.
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Yeah, I loved in your recent webinar
that you said
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those were the three words
that really stuck out to me,
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just being really key pieces to talk about
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and to categorize as the why behind
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creating
a structure and creating that purpose.
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Yeah, And if you think
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back to my original comment, it’s
not going to be the same for every person.
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So think about the generation
that somebody might sit in
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or is part of
that could be defined differently.
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And it’s our job to understand
and peel that back so
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then we can align expectations all around.
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Now, like as a tangible takeaway,
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what do you -
and we say it can’t be one-size-fits-all.
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So what do you suggest firms
do when they’re thinking about that growth
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of their employees
or development of their employees?
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Ask them.
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Yeah.
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See what they are most interested in.
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And then also see if the role
that they’re in aligns and provides
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the opportunity to be able
to help them move further down that path.
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And if not, well,
then what lever can we adjust to hopefully
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bring that closer to alignment?
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So how do you assess that?
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How do you get those opinions?
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Well, you talk to people, yeah,
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if supervisors are meeting regularly,
hopefully they are.
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If not, maybe a survey.
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So that way,
it could be anonymous or specific.
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But yeah, you have to talk to people,
and you have to make time for them
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and not just focus on discussing the work
and the tasks
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that are in front of you today,
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but rather just have some focused time,
and it doesn’t have to be long.
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It could just be ten or 15 minutes.
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But asking some very specific questions,
What are you looking for?
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Where do you want to continue
to grow your skills
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or increase
your knowledge or develop more experience?
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So it could be a variety of projects.
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It could be something more challenging.
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I mean, possibilities are endless. Yeah.
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And I think especially for like engineers
and architects;
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it’s like oftentimes
they feel like there’s this set path.
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They feel like they have to take
from a technical role
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to maybe a senior engineer,
then to project management.
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And that doesn’t it’s
not always for everyone, right?
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That project management
or even people management
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that’s not always something
that individuals are interested in.
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They may really love their
technical expertise and giving that value
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to projects; that’s something
I think that we kind of get stuck in
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and is just thinking there’s
this one way up.
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Right, and learning can happen
both vertically and horizontally.
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And you’re exactly right, Jen.
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Some people just don’t want to have
to handle the people side of it.
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They don’t want to leave.
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They don’t want to manage.
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And it’s okay because we need
our technical rockstars as well.
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And there can be a path
where they continue to refine
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their skills
and just accumulate more experiences.
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I think you
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mentioned that in your podcasts
or in your webinar as well.
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When you were talking about
some people don’t necessarily
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they aren’t looking to climb
the ladder at the company, but
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there is such a broad way to where
they can keep developing and still feel
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like they’re developing in their career
just with their technical skills.
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Now Kristi,
when you have an individual like that
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or are thinking about these different ways
of development, either vertically
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or jumping over horizontally,
how does that kind of affect compensation
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or how employees are compensated for
those multiple roles they may be playing?
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I feel like that can be tough for leaders
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in an organization
to figure out a balance there.
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Yeah, exactly that.
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Thinking about, okay,
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how much time are they spending either
doing the technical part of their role,
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the business development, the project
management, the leadership, and so forth?
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And so
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you might have to apply some percentages
to the data that you’re comparing to.
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So if you’re going out
to look at industry medians or midpoints,
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applying potentially a blend,
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you might have to do a pro-rated
calculation to determine what really
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should the compensation be for the role
that that person is performing.
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Because sometimes, it’s not just one role;
it is multiple roles
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like you had shared.
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And so yeah, that sometimes
you have to apply a little bit of an art
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so much as we want to science to it,
we can try to get it pretty close,
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but you might have to put a little bit
of a qualitative analysis on top of it.
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Yeah, and when you’re
talking about that compensation.
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One of the things
that you talk a lot about is
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when you’re going
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down into your levels, your leveling,
and then you’re doing
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the compensation based on the levels
and the titles of positions.
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So one of the things that I think I’ve
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experienced at other companies is that
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people are giving out titles
sort of freely, and there isn’t
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an alignment around title-specific
language or what that looks like.
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So they like someone
they want to keep them at the company,
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so they negotiate a title
that is somewhat subjective.
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So how does that affect things
as far as compensation and also as far
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as accountability and clarity
on where you can go within the company?
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So that career pathing piece?
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Yeah, I have found that companies
do a disservice
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to individuals
when they artificially inflate a title.
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So in order to maybe
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retain them, they’ll say,
Oh, well, I’ll call you a senior X, Y, Z.
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And so then when that person steps out
and maybe looks at going somewhere else
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now, they think that they probably deserve
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a role that’s higher than maybe
what their skills bring to the table.
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And so it is really important
that you know, the title
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can be like lipstick,
it can be interchangeable and so forth,
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but you really have to look at the role,
and that’s what you want to compare to
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when you’re going out
and looking at the data
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to make sure
that the responsibilities are aligned,
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the skills needed, the knowledge
that’s accumulated and so forth.
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As years of experience,
are they similar or are they different?
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And that all plays into how we define
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the pay ranges for each role
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because it can quickly get imbalanced,
especially if we allow our hiring managers
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to make all the decisions
surrounding compensation.
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And if we don’t have a framework in place
to help them guide
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through those conversations when they’re
looking to hire or promote someone.
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And I wonder if we
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can pivot a little bit
and focus on that compensation piece.
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And maybe, Kristi, I would ask you,
are there some trends out there that are
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changing and shifting around compensation,
especially around maybe demographics
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and how different generations may view
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total compensation
and where they really place
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value on one portion or the other?
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Yeah.
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So compensation
is larger than just the base salary.
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Sometimes people want to connect it
just to the base salary.
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But if you think about incentives,
bonuses, overtime,
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all of the different benefits
and the value of PTO,
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and so forth that you provide,
it is a total package.
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And so one educating employees
so they truly understand what’s
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all included in that package.
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So if they are doing
an external comparison, it’s
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apples to apples rather than trying
to compare an apple to an orange.
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But yeah, you’re right, Jen;
the different generations
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are at different points in their lives
or different seasons of their lives.
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And so, what they’re motivated by or
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most interested in could be different
from one age group to another.
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So think about those who might be
within the ten-year window of retirement.
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They might largely be interested on
how much is my company
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going to put into my retirement plan
or what insurance
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do I need to have in place,
maybe a more fruitful plan
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that will cover some of those
more expensive prescriptions
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or increasing medical procedures
and tests and so forth.
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And then somebody younger
might be just thinking about
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how am I going to afford to help
put my parents in an assisted facility?
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How am I going to pay off
my college tuition?
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How am I going to pay to raise a family?
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So understanding the needs of our people
in the seasons of their
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life is so important because then are
we doing a good enough job
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with pulling that package together
in a meaningful way for them?
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And maybe it doesn’t have to look the same
from one generation to the other, right?
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So sometimes, the art is just in how
we communicate and where we place emphasis
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on the value that the organization
is providing for them.
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Interesting.
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I find that so, like,
tough to think about is like, can you,
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when you’re trying to meet
the needs of various generations,
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it’s like,
how far can you go of tailoring it?
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Or, to your point
is it just maybe communicating
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the same package
in a little bit different of a way?
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Yeah,
and to vary from one company to another.
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So it is really an art.
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And I think we’ve talked about this
as a company
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and on separate webinars,
but one of the main things
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that younger people are looking for
is that compensation.
00:13:01:12 - 00:13:01:27
Absolutely.
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Like, can I afford to pay my rent
and all of my bills?
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How am I actually surviving here,
especially during
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COVID, was a huge eye-opener
for people entering into the workforce.
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That was huge.
People were cutting salaries.
00:13:18:18 - 00:13:20:14
There was not enough work.
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So I think that was a
major shift as well in mindset.
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So younger people, of course, we’re
looking at compensation and who’s
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going to pay us the most
because anything can happen.
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There’s an uncertainty,
I think, that that created.
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But then also, I think we really talked
about a large percentage of people
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really just want that opportunity
to develop
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and want companies
to invest in their development.
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And when you look at the number, the
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money that you’re going to spend
investing in someone’s development
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and then the money that you’re going to
invest in replacing them when they leave.
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And I think the average
for marketing people in AEC is 2.8 years
00:14:06:07 - 00:14:07:24
within the first year.
00:14:07:24 - 00:14:09:23
Yeah, that’s tough.
00:14:09:23 - 00:14:12:09
And to your point, Emily,
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the other thing you got to keep in
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mind is the recruitment costs
it took to get them there.
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Right?
00:14:18:13 - 00:14:21:03
You’ve already that’s a sunk cost already.
00:14:21:03 - 00:14:24:03
If you lose that, you’ve
got to go back out and do that again.
00:14:24:05 - 00:14:26:21
So, how do you keep them
00:14:26:21 - 00:14:29:29
at your company longer
and keep your company sticky to them?
00:14:29:29 - 00:14:30:27
We always say.
00:14:30:27 - 00:14:34:16
And I think is it that development
and knowing that there’s a future
00:14:34:16 - 00:14:37:28
for them and they can grow.
00:14:38:01 - 00:14:41:04
And part of the equation that
00:14:41:10 - 00:14:45:12
you know isn’t really tangible is just
the additional pressure on the team,
00:14:45:12 - 00:14:49:27
who either has to keep
training individuals and or assuming
00:14:49:29 - 00:14:53:28
some of the tasks while the individuals
are getting brought up to speed.
00:14:53:28 - 00:14:56:16
And then you also
00:14:56:16 - 00:15:00:26
see a decrease in efficiency as well as
somebody as being brought up to speed.
00:15:00:26 - 00:15:04:20
So there’s so many other things at play
that if we would have just taken a little
00:15:04:20 - 00:15:09:18
bit more time and energy on the front side
and invested a little bit more effort,
00:15:09:25 - 00:15:13:16
we could have held on to them
and not had that ripple effect
00:15:13:18 - 00:15:16:12
affect us further out
and just think about it.
00:15:16:12 - 00:15:17:23
You lose one or two people.
00:15:17:23 - 00:15:20:00
Think about some companies
that are losing more than that
00:15:20:00 - 00:15:23:29
and just all of the costs and variables
surrounding that.
00:15:23:29 - 00:15:25:11
It’s significant.
00:15:25:11 - 00:15:29:21
Yeah, and especially I feel that
00:15:29:23 - 00:15:30:29
you can see that much more
00:15:30:29 - 00:15:34:25
clearly in construction sometimes,
especially with the skilled trades.
00:15:34:25 - 00:15:41:06
You bring a laborer on, and you invest
in some training, but not enough.
00:15:41:08 - 00:15:44:14
It creates a safety concern, productivity
00:15:44:14 - 00:15:48:09
decreases,
how much that crew can get done in a day.
00:15:48:11 - 00:15:51:11
But if you invest just a little bit more
right enough
00:15:51:11 - 00:15:55:07
that they can do their job
safely and efficiently,
00:15:55:07 - 00:15:58:22
they’re much more likely to stay;
you’ll get more out of them.
00:15:58:24 - 00:16:03:09
And the whole cohesion of the team,
to your point, Kristi, is so much better.
00:16:03:11 - 00:16:06:24
Yeah.
00:16:06:27 - 00:16:08:16
In that same light,
00:16:08:16 - 00:16:11:09
I guess when we’re
thinking about development
00:16:11:09 - 00:16:16:06
and retaining people, performance
improvement, I think, is such a key
00:16:16:06 - 00:16:20:15
part of that is getting that feedback
on how you’re doing,
00:16:20:18 - 00:16:24:09
what the expectations are,
kind of where you need
00:16:24:09 - 00:16:27:11
to maybe invest
or change your approach to things.
00:16:27:11 - 00:16:33:14
So how does performance improvement
really tie into all of this?
00:16:33:17 - 00:16:35:28
Well, it all starts with
00:16:35:28 - 00:16:40:29
do we really provide a way for employees
to know what’s expected of them?
00:16:41:02 - 00:16:44:27
Commonly, when I ask companies, “How
are your job descriptions?
00:16:44:27 - 00:16:48:20
Do you have them, and
are they up to date?” And a lot of times,
00:16:48:20 - 00:16:52:02
no, it’s just not something that’s
at the top of the priority list.
00:16:52:02 - 00:16:55:02
And over time, jobs evolve and change.
00:16:55:02 - 00:16:58:27
And so, making sure employees know
what do I need to do to be successful?
00:16:58:27 - 00:17:02:21
What are the skills that I need
that will help me be successful?
00:17:02:23 - 00:17:05:20
And so if we position them
to be successful
00:17:05:20 - 00:17:09:14
now, if there is a gap in performance,
we can point back to the areas
00:17:09:14 - 00:17:14:08
specifically and give examples of, hey,
these are the things that you can do
00:17:14:08 - 00:17:18:29
to elevate your performance
in these one, two or three areas.
00:17:18:29 - 00:17:24:26
And so, having more specific conversations
with examples allows employees
00:17:24:26 - 00:17:29:03
then to connect the task
or the thing that they need to do
00:17:29:03 - 00:17:33:17
to be able to get to a better place,
and so I long held
00:17:33:17 - 00:17:37:21
that job descriptions are a critical piece
that organizations need.
00:17:37:21 - 00:17:41:22
I know there’s argument that they’re
not needed, but I really believe they are
00:17:41:22 - 00:17:45:19
because we have to be at peace
knowing that we did everything we could
00:17:45:19 - 00:17:47:27
to help our people be successful.
00:17:47:27 - 00:17:51:22
One, by having that clarity
and giving them the opportunity to know
00:17:51:22 - 00:17:54:22
what’s expected of them,
what did they sign up for?
00:17:54:26 - 00:17:57:05
But then, did
we give them all the resources and tools?
00:17:57:05 - 00:18:01:03
Did we make the investments
in the technology and or that learning
00:18:01:03 - 00:18:05:13
and growth to help them continue
to refine their skills and so forth?
00:18:05:13 - 00:18:10:05
So yeah, I always start with the question,
have I, as a supervisor or organization,
00:18:10:05 - 00:18:14:21
done enough to help position
that person to be successful and perform
00:18:14:26 - 00:18:17:28
to where I would expect them to be?
00:18:18:00 - 00:18:20:21
Well, and I find
that really an interesting point, too,
00:18:20:21 - 00:18:24:02
because I think there’s such a disparity
between what leadership views
00:18:24:02 - 00:18:30:02
as development programs
and the way that employees
00:18:30:04 - 00:18:33:21
view their opportunities
to develop at companies.
00:18:33:23 - 00:18:38:10
So I was just looking up
some surveys recently,
00:18:38:10 - 00:18:44:11
and there was a survey that said it was,
like 94% of architecture
00:18:44:13 - 00:18:48:03
is anywhere from 80
to 94% was a couple of the surveys
00:18:48:03 - 00:18:49:22
I looked at that,
00:18:49:22 - 00:18:54:03
they had survey them asking
if they felt like they had development
00:18:54:03 - 00:18:57:28
and career opportunities for employees
and provided that to their employees.
00:18:58:00 - 00:19:00:18
And 80 to 94% of them
00:19:00:18 - 00:19:04:11
said “Yes,” that they did,
that they felt like they had that.
00:19:04:14 - 00:19:07:00
And then another survey
that came in and actually worded it,
00:19:07:00 - 00:19:11:21
do you have a formal development
program in place, do you have formal
00:19:11:21 - 00:19:16:28
career pathing opportunities,
and it dropped to, I think, 66%.
00:19:17:01 - 00:19:22:03
And then another survey
that actually went out to employees
00:19:22:03 - 00:19:24:21
and said, do you feel like
00:19:24:23 - 00:19:27:01
the company you work for, do
00:19:27:01 - 00:19:31:11
you have proper career opportunities
and learning development opportunities?
00:19:31:11 - 00:19:37:11
And I think it was 80 some percent said
“No,” they should be doing more.
00:19:37:14 - 00:19:39:21
So I think there’s a huge disparity.
00:19:39:21 - 00:19:42:19
It’s like,
do you have a formal one in place?
00:19:42:19 - 00:19:46:24
Is that something you recommend would be
00:19:46:26 - 00:19:49:26
critical for employees to feel that way?
00:19:49:27 - 00:19:53:14
You need a framework, but I don’t know
that I would use the word formal.
00:19:53:14 - 00:19:55:06
I think intentional.
00:19:55:06 - 00:19:59:25
So if we know that there’s a skill
gap, let’s say we have the job description
00:19:59:25 - 00:20:02:26
and there’s somebody falling short,
and there’s a gap we have to fill,
00:20:02:26 - 00:20:06:01
and it’s highly urgent,
well then helping the supervisor
00:20:06:01 - 00:20:09:29
or leader to identify opportunities
to develop that skill.
00:20:09:29 - 00:20:12:09
It may not be a college course.
00:20:12:09 - 00:20:17:10
It may not be a class or a seminar,
but rather maybe that person job
00:20:17:10 - 00:20:22:01
shadowing, going along
and having an experience and then,
00:20:22:08 - 00:20:25:05
you know, debriefing
from that experience to talk about,
00:20:25:05 - 00:20:27:23
okay, what are the things that we
00:20:27:26 - 00:20:30:20
saw observed,
what are the recommendations, etc.
00:20:30:20 - 00:20:34:13
So helping supervisors
to identify more specifically
00:20:34:13 - 00:20:39:02
how they can connect talent gaps or talent
00:20:39:04 - 00:20:41:27
desires
those skills that they want to increase,
00:20:41:27 - 00:20:45:06
what can we specifically do
day in and day out?
00:20:45:06 - 00:20:47:04
Instead of looking up and saying,
Oh my gosh,
00:20:47:04 - 00:20:48:26
I should have brought that person
along with me.
00:20:48:26 - 00:20:51:00
It would have been a great learning
opportunity. Right?
00:20:51:00 - 00:20:53:16
Being on the front side;
I think would be a lot better.
00:20:53:16 - 00:20:58:05
So I go back to intentional
is what I think we need to be better at.
00:20:58:07 - 00:20:59:04
I love that.
00:20:59:04 - 00:21:02:22
I think that sort of fits
if you’re intentional
00:21:02:22 - 00:21:07:00
about developing your employees,
and they recognize that intention.
00:21:07:02 - 00:21:10:25
And I feel like that’s
something that they can discuss
00:21:10:27 - 00:21:11:25
openly.
00:21:11:25 - 00:21:16:04
Yeah, that’s like even like Emily,
and I do this is like identify
00:21:16:04 - 00:21:18:22
maybe some meetings that
00:21:18:22 - 00:21:22:06
our leaders are having in the next week
or so that we can sit in on
00:21:22:08 - 00:21:27:00
just to start to hear the level
of the conversation at that point.
00:21:27:00 - 00:21:29:21
And how they’re engaging
with clients and whatnot.
00:21:29:21 - 00:21:32:02
So I think that’s an awesome way
to your point, Kristi.
00:21:32:02 - 00:21:36:03
It’s not a formal thing
we have, but it’s just an intentional way
00:21:36:03 - 00:21:40:01
that we want to make sure you’re
getting these touches of development
00:21:40:04 - 00:21:42:18
throughout your week
or throughout your month.
00:21:42:18 - 00:21:47:02
Yeah, and I’d like to highlight so
those organizations like Stambaugh Ness,
00:21:47:03 - 00:21:50:24
where we are almost 100% remote,
00:21:50:26 - 00:21:55:00
you know, historically along the way,
when I was physically in an office,
00:21:55:00 - 00:21:56:14
I had people tell me, Kristi,
00:21:56:14 - 00:22:00:19
I just learned so much by overhearing
your conversations and eavesdropping.
00:22:00:21 - 00:22:02:11
Well, that doesn’t happen now.
00:22:02:11 - 00:22:05:22
And so I, as a leader,
have to be even more intentional.
00:22:05:22 - 00:22:08:27
And I’ll admit, I don’t know that
I always do the best at it.
00:22:08:27 - 00:22:09:06
Right.
00:22:09:06 - 00:22:12:24
Because you’re just in the throes of
your day and meeting to meeting a meeting.
00:22:12:24 - 00:22:16:18
So that’s the advice
I would give to the audience, is that
00:22:16:20 - 00:22:21:18
thinking about the change in the workplace
dynamic a couple of years ago till today
00:22:21:18 - 00:22:26:20
and just trying to be more intentional
with how we can share those experiences
00:22:26:22 - 00:22:29:29
and knowledge with the younger generations
or people who are stepping
00:22:29:29 - 00:22:33:05
into new roles.
00:22:33:08 - 00:22:36:08
Yeah, and again, it goes back to that word
intentional.
00:22:36:13 - 00:22:36:21
Yeah.
00:22:36:21 - 00:22:41:12
And also, you brought up
something to was like creating a culture.
00:22:41:19 - 00:22:47:23
Like if you’re aligned and everyone’s
sort of aligned on culture
00:22:47:25 - 00:22:50:00
because I do think part of
that is a cultural thing,
00:22:50:00 - 00:22:52:06
because I think a lot of times
as a younger employee,
00:22:52:06 - 00:22:55:05
you do have to raise your hand,
especially in a virtual environment.
00:22:55:05 - 00:22:58:11
You do have to raise your hand
and say; I’d like to be involved in this.
00:22:58:11 - 00:23:04:15
I’d like to pursue this opportunity
or do this class, or
00:23:04:16 - 00:23:07:16
I would like to attend your meeting.
00:23:07:18 - 00:23:12:04
And so that’s a feeling comfortable
as well, like leadership.
00:23:12:06 - 00:23:15:10
You know, I think that is a responsibility
as far as culture goes,
00:23:15:10 - 00:23:19:05
is to allow younger employees
to feel free to raise their hand and say
00:23:19:05 - 00:23:23:17
hey and not feel like they’re
going to get shut down or like,
00:23:23:20 - 00:23:26:01
there are times where it’s like, not yet.
00:23:26:01 - 00:23:29:06
At least, though, they hopefully,
00:23:29:06 - 00:23:32:07
they’re creating a culture that they feel
like they can raise their hand.
00:23:32:07 - 00:23:33:23
Right? It’s a safe space.
00:23:33:23 - 00:23:36:24
You can take a risk and be like, hey,
that’s something I might be interested in.
00:23:36:24 - 00:23:37:24
Can I sit in?
00:23:37:24 - 00:23:40:06
And to your point,
it could be a no, not right now.
00:23:40:06 - 00:23:42:16
Or this is not the best client
to sit in on.
00:23:42:16 - 00:23:44:20
But two weeks from now,
I have another great one.
00:23:44:20 - 00:23:46:25
You could sit in on.
00:23:46:25 - 00:23:48:04
That cultural thing.
00:23:48:04 - 00:23:48:13
Yeah.
00:23:48:13 - 00:23:52:10
And I think each person
has to own their own learning journey.
00:23:52:16 - 00:23:56:12
But a supervisor or leader
has a responsibility to help that person
00:23:56:12 - 00:23:57:11
bring it to life.
00:23:57:11 - 00:24:00:14
Like, be their champion a little bit.
00:24:00:14 - 00:24:01:05
Right? Right.
00:24:01:05 - 00:24:04:15
Yeah. It’s like a flower.
00:24:04:15 - 00:24:07:15
Help them bloom. Know to help them bloom.
00:24:07:16 - 00:24:11:01
Well, not something that I think
people at smaller companies
00:24:11:01 - 00:24:14:21
cause I think I think in terms
of obviously marketing,
00:24:14:23 - 00:24:19:27
you might be the only marketing person
sitting at the company.
00:24:19:29 - 00:24:22:29
So it’s sort of
who do you get development from?
00:24:22:29 - 00:24:27:03
Like how do you develop in your role
when you have no one
00:24:27:03 - 00:24:30:27
sitting there
that’s above you on your team?
00:24:30:29 - 00:24:34:00
I know a lot of people that
00:24:34:03 - 00:24:36:15
are marketers,
and they’re the only ones on their team.
00:24:36:15 - 00:24:39:08
And I think, you know,
00:24:39:08 - 00:24:43:12
one of the things that I always recommend
when I’m talking to people that
00:24:43:15 - 00:24:46:14
maybe don’t have, honestly anybody,
but people that don’t
00:24:46:14 - 00:24:51:19
have a lot of peer development even
00:24:51:21 - 00:24:54:21
is seeking out mentorship
00:24:54:22 - 00:24:57:03
and joining organizations
00:24:57:03 - 00:25:00:24
and having the company support you
and joining
00:25:00:25 - 00:25:03:27
those types of organizations
so you can bring back that knowledge.
00:25:03:27 - 00:25:08:05
So you can develop, so you can do that,
and to seek out mentors
00:25:08:05 - 00:25:12:22
that are different than you,
that are similar to you.
00:25:12:23 - 00:25:17:21
Like just find people that you connect
with, that you like what they do,
00:25:17:23 - 00:25:22:15
and that’s how you can also kind of grab
on to your own career development.
00:25:22:15 - 00:25:25:28
I’ve had to do that in positions
I’ve had in the past.
00:25:26:01 - 00:25:31:02
Well, one of the biggest places
is joining a networking association.
00:25:31:02 - 00:25:34:12
So for me, like the Society of Human
Resource Management,
00:25:34:15 - 00:25:38:09
going to industry-specific conferences
and sitting with
00:25:38:12 - 00:25:41:29
different people at the lunch table,
the breakfast table, and just strike up
00:25:41:29 - 00:25:46:06
conversation or sitting in a session
and you’ll hear other experiences.
00:25:46:06 - 00:25:50:15
And that helps with learning and building
on the knowledge that you have to date.
00:25:50:18 - 00:25:57:00
So yeah, try and find every opportunity to
learn something new as often as you can.
00:25:57:02 - 00:25:58:26
And I think as leaders,
00:25:58:26 - 00:26:03:17
especially in this industry,
if you’re a leader of a company,
00:26:03:19 - 00:26:07:10
if you’re being exposed
to all the different opportunities
00:26:07:10 - 00:26:10:29
for that development,
like to all the different organizations,
00:26:11:02 - 00:26:13:25
and you can provide that information
to the younger employees
00:26:13:25 - 00:26:15:27
because they don’t know what they don’t
know. Right?
00:26:15:27 - 00:26:18:04
And there could be
a really good opportunity for them.
00:26:18:04 - 00:26:24:00
So I think as leaders, that’s also
something that you can provide to them
00:26:24:02 - 00:26:29:02
is I may not be a marketing person,
but I do know about, you know, SMPS.
00:26:29:05 - 00:26:31:16
This is one of the
00:26:31:16 - 00:26:35:21
I think it’s the best organization
for marketing professionals.
00:26:35:22 - 00:26:37:29
I serve on the Colorado
Communications Committee.
00:26:37:29 - 00:26:41:22
So look out for newsletters and blogs that
00:26:41:24 - 00:26:43:27
yeah, I mean, that’s
00:26:43:27 - 00:26:48:11
how I’ve sort
of learned a lot of my skills
00:26:48:13 - 00:26:51:18
in my
career is just joining organizations,
00:26:51:18 - 00:26:54:18
finding mentors and like, I’m
the first one to be like,
00:26:54:21 - 00:26:58:24
have you heard about this organization
or can I connect you to this person?
00:26:58:26 - 00:27:02:14
And I think even if you can’t career path
someone
00:27:02:16 - 00:27:06:11
at the company necessarily,
it’s like you we’re talking about, it’s
00:27:06:11 - 00:27:09:25
those other ways to provide opportunities
for development.
00:27:12:18 - 00:27:17:01
Well, Kristi, before we wrap up,
00:27:17:03 - 00:27:20:25
Jen and I had a dying question for you.
00:27:20:28 - 00:27:24:00
We wanted to get to you, and it has to do
00:27:24:00 - 00:27:27:18
with the compensation sort of around that.
00:27:27:18 - 00:27:30:29
But you talk about these outliers
that sometimes when you’re going
00:27:30:29 - 00:27:35:28
through the process
of identifying that architecture
00:27:35:28 - 00:27:42:12
and then identifying the levels
and the compensation and that alignment of
00:27:42:15 - 00:27:45:18
that, I think you mentioned that
there’s outliers.
00:27:45:18 - 00:27:48:21
And so we were curious, is there
00:27:48:23 - 00:27:50:07
any type of outlier or
00:27:50:07 - 00:27:54:09
experience
that you’ve had to kind of handle
00:27:54:09 - 00:27:58:24
that stands out
in your many years of experience?
00:27:58:26 - 00:27:59:10
Yeah.
00:27:59:10 - 00:28:04:17
So there’s a couple different ways that
outliers come to be with compensation.
00:28:04:19 - 00:28:09:00
One is that the demand
coming out of college of our students
00:28:09:00 - 00:28:12:24
is higher than it was many years
ago, and that’s putting wage compression
00:28:12:27 - 00:28:16:26
on the people that have been in the craft
for ten, 15, 20 years.
00:28:16:26 - 00:28:21:09
So that can be just difficult
conversation, right?
00:28:21:11 - 00:28:24:24
I’m trying to navigate
through that wage compression.
00:28:24:27 - 00:28:28:08
Sometimes you have somebody
who completely goes out of the pay range
00:28:28:08 - 00:28:30:00
because they’re technically awesome,
but they’re
00:28:30:00 - 00:28:33:09
not accumulating
any more responsibilities.
00:28:33:09 - 00:28:38:16
And so that too can create an imbalance
with our pay ranges and so forth.
00:28:38:16 - 00:28:41:19
So yeah, there’s times
where we’ve identified
00:28:41:19 - 00:28:44:27
that somebody has that
glorified title, right
00:28:45:00 - 00:28:49:09
prematurely promoted to Project Manager
or something like that.
00:28:49:12 - 00:28:52:11
And so then,
when we go through the exercise of trying
00:28:52:11 - 00:28:56:07
to align the roles with the data
and creating good pay range
00:28:56:07 - 00:28:59:27
framework, we sometimes have to have
those difficult conversations.
00:28:59:27 - 00:29:01:21
So yeah, it happens.
00:29:01:21 - 00:29:05:16
It’s normal, but you know, we have
experience to help people through it.
00:29:05:18 - 00:29:08:10
Yeah, well, let me tell you a new one
00:29:08:10 - 00:29:12:07
that works with you, Kristi,
I know they have a great resource.
00:29:12:07 - 00:29:16:14
I’ve seen you kind of navigate clients
around some difficult stuff.
00:29:16:14 - 00:29:19:26
So it’s definitely awesome
to have you on the show.
00:29:19:26 - 00:29:23:03
And I’m sure Emily will have her back
at some point, right?
00:29:23:05 - 00:29:26:02
Yes, absolutely.
00:29:26:04 - 00:29:26:14
Thank you.
00:29:26:14 - 00:29:27:23
This has been fun, ladies.
00:29:27:23 - 00:29:28:23
It was it was great.
00:29:28:23 - 00:29:31:19
And I love how you kind of started it
all off with.
00:29:31:19 - 00:29:34:19
It’s not one size fits all meaning down.
00:29:34:19 - 00:29:38:03
Have those key conversations
with our employees see where they want
00:29:38:03 - 00:29:41:20
to take their careers and help them
kind of navigate that and get there.
00:29:41:20 - 00:29:44:29
So, yeah, great conversation,
and thank you so much.
00:29:45:01 - 00:29:46:08
Thank you.
00:38:41:07 - 00:38:42:21
Yeah,
00:38:42:21 - 00:38:44:29
well, you know.