Clicks and clocks, articles and particles: Juan Señor talks media innovation

In this episode we talk to Juan Señor, President of INNOVATION Media Consulting Group and the co-editor of Innovation in News Media.
Previously Juan has been a conflict correspondent for PBS, and a TV host and reporter. He spoke to us about articles and particles, the importance of converting clicks to clocks, and the human skills that combine to create magic in the newsroom.
Along the way he stresses the need to learn from metrics, without being ruled by them and the enduring importance editorial leadership.


Upgrade Media is a media consultancy and creative agency with a proven track record in hands-on work within newsrooms and with content producers who are adapting to a constantly changing world. You can find out more about what we do on our website, or sign up to our newsletter and podcasts.

Juan talks to Steve Shipside in one of a series of Upgrade Media podcasts about the tactics and technology being used by media as they reinvent themselves to meet the challenges of a constantly changing infoscape. 

Chapters

• 1:33 Stuck in traffic? Where's the value?
• 2:28 Do we risk productising news
• 3:28 Stop thinking supply, start thinking demand
• 5:15 Articles and particles
• 7:47 The metrics for managing demand
• 8:48 From clicks to clocks
• 9:54 The Holy Trinity: making the magic happen
• 14:45 Where is quality journalism in this?