Fractional

Lindsay Rios: Fractional Pricing Formula

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In this episode, we’re joined by Lindsay Rios, a Fractional Revenue Leader who helps early-stage startups. Lindsay shares her journey into fractional work, the mindset that’s drives her, and her perspective on the startup world.

We  discuss what it means to be a fractional leader, why some founders hesitate to hire one, and how to navigate those conversations. 

Lindsay also breaks down how she prices her services, including a formula that works well with clients. 

Topics Covered:

  • Lindsay’s journey into fractional work
  • The “chip on your shoulder” that fuels her
  • What’s happening in the startup world right now
  • Defining the role of a fractional revenue leader
  • Misconceptions founders have about hiring fractional talent—and how to handle them
  • How to structure pricing as a fractional
  • Why LinkedIn is more than just a platform—it’s a business advantage

Connect with Lindsay:

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