Fractional
Two guys making portfolio careers as fractionals talk about modern work and the fractional career path. Catch interviews with other fractionals and startup execs who work with them.
Fractional
Early Founder Playbook with Vito Peleg
•
Episode 89
In this episode, Lance Robbins chats with Vito Peleg, Co-Founder and CEO of Atarim. Vito shares his journey from touring Europe as a rock musician to building a platform for web design agencies.
Vito discusses what shaped his entrepreneurial spirit, starting with his childhood businesses and "busking" on the streets, where he learned A/B testing in real-time.
Topics include:
- "Forced fractional": How things outside our control push us into entrepreneurship
- "Busking" for business: Vito optimized his street performances to go from making $20/hr to $160/hr.
- Crisis to opportunity: Vito pivoted a cancelled event into the Web Agency Summit, the largest online event in the digital agency space.
- Breaking feast and famine cycles: Advice for freelancers and agency owners on dedicating specific days to sales.
- Lumpy Mail: Vito shares a direct mail tactic to grab the attention of potential clients.
Links & Resources:
- Atarim: atarim.io
- Connect with Vito: LinkedIn or Twitter/X
- Vito's Band: The Lords of Uptime
