The Scale

The Illusion of Ownership: Diddy, Diageo, and the Power of True Control

Kika Wise

If you would like to turn your business into a national franchise brand, visit intro.blackboxfranchising.com and franchise your
business today with Kika!

In this episode, we’re peeling back the layers of the Diddy-Diageo partnership and revealing
what it really means to own and control a brand. Think Diddy had full control over Cîroc?
Not so fast. Join us as we dive deep into the difference between being the face of a brand and
having true ownership—and why this lesson is crucial for every aspiring entrepreneur.

We’ll talk about how the illusion of ownership can mislead us and explore how true control
impacts everything from decision-making to long-term wealth creation. Whether you’re
building a business or curious about the world of high-stakes branding, this episode offers
powerful insights into the value of true ownership.

**Tune in every Saturday at 10 a.m.** for more behind-the-scenes history of business, the
untold truths of major brands, and insights that will help you succeed.

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#FranchiseYourBusiness #BusinessTruth #BehindTheScenes