Unlock the secrets to building wealth that lasts with Hayley Neely of SDIRA Wealth, our expert guide in the fascinating world of real estate investment. Prepare to have your eyes opened to the lucrative potential of build-to-rent properties, as Haley unveils the meticulous process from strategic market analysis to the bricks-and-mortar of property development. This episode isn't just about plotting numbers on a graph; it's a masterclass in cultivating passive income streams and fortifying your retirement portfolio with assets that stand the test of time.
Settle in as we transport you to the vibrant shores of South Florida, where Hayley blends her professional acumen with the warmth of her personal life. Embark on a journey through her transition from Lubbock to Pembroke Pines, peppered with tales of family camping trips, geocaching adventures, and maintaining wellness through fitness. Hayley's narrative isn't just about business; it's about enriching one's life experience and laying down a legacy that spans beyond the balance sheet. If you've ever pondered the power of a simple phone call to transform your financial future, this episode illustrates just how impactful that first step can be.
Unlock the secrets to building wealth that lasts with Hayley Neely of SDIRA Wealth, our expert guide in the fascinating world of real estate investment. Prepare to have your eyes opened to the lucrative potential of build-to-rent properties, as Haley unveils the meticulous process from strategic market analysis to the bricks-and-mortar of property development. This episode isn't just about plotting numbers on a graph; it's a masterclass in cultivating passive income streams and fortifying your retirement portfolio with assets that stand the test of time.
Settle in as we transport you to the vibrant shores of South Florida, where Hayley blends her professional acumen with the warmth of her personal life. Embark on a journey through her transition from Lubbock to Pembroke Pines, peppered with tales of family camping trips, geocaching adventures, and maintaining wellness through fitness. Hayley's narrative isn't just about business; it's about enriching one's life experience and laying down a legacy that spans beyond the balance sheet. If you've ever pondered the power of a simple phone call to transform your financial future, this episode illustrates just how impactful that first step can be.
This is the Good Neighbor Podcast, the place where local businesses and neighbors come together. Here's your host, Jeremy Wolfe.
Speaker 2:
Hello everyone and welcome back to another episode of the Good Neighbor Podcast. I'm your host, Jeremy Wolfe, and today I am joined by Haley Neely, and Haley comes to us with Sedira Wealth. And before we get into a little bit about what Haley does, I thought I would explain a little bit about what we do here at the Good Neighbor Podcast. So the Good Neighbor Podcast was actually started by a colleague of mine back during COVID times, when everybody was on lockdown and everybody was struggling. He came up with this idea for a platform to give business owners a voice and share their story with the community, and that concept has since expanded to a national brand and I am the one lucky enough to bring it here to our local community in South Florida. So with all that said, haley, thanks for joining us today.
Speaker 3:
Yeah, thanks so much for having me on. I'm excited to be here and talk to the community a little bit about what we do over at Sedira Wealth.
Speaker 2:
Yeah, so please tell us a little bit about Sedira Wealth, and then we'll go from there.
Speaker 3:
Absolutely so. We're definitely still a small company, but we are a nationwide company so we're pretty proud about that. We've been in the industry for over 20 years. I run our own office here in Pembroke Pines, but we are a development company and what we do is really specialize in build to rent properties for investors.
Speaker 2:
Build to rent properties for investors. That's absolutely correct, can you please unpack that a little bit for us, so we have a better understanding.
Speaker 3:
Absolutely yes.
Speaker 3:
So we will go into a market, we conduct analytics, we pull data and research within the said markets and, once we find a market that makes sense for a long term, buy and hold real estate investing.
Speaker 3:
We will then develop out brand new construction inventory and those are going to be developed with the renter or a tenant in mind for that local area, so kind of building those out for specifications on what people are looking for in that local market. And then we will connect up investors who are looking to maybe find financial freedom. Maybe they're looking to step away from that nine to five by generating some passive income through rental real estate. Or we work with a lot of individuals who are also looking to diversify their retirement accounts into tangible assets like real estate. So we're a full service team that really takes you all the way, from the initiation of goal planning, goal setting, long-term wealth strategy, to producing the properties and then also to helping you really maintain long-term within those markets that you're investing in, whether it be with your property management team over the next few years as you build.
Speaker 2:
Interesting. So there's a lot there and I want to make sure I have an understanding because I'm not entirely sure I'm clear. So you guys, obviously you're working with your investors that are investing in these specific properties for long-term growth. You're also locating the places to develop and then what are you working with contractors to develop the properties out. So you're doing everything like A to Z, soup to nuts in that whole process.
Speaker 3:
You got it. Yeah, wow, yeah, yeah so.
Speaker 2:
I had no idea that a company like yours existed in the first place. Very interesting.
Speaker 3:
Yes, yeah, and I think that's one of the big, big common misconceptions, right is that you know people are just selling inventory and really we're full service. So even after the initial transaction it's fully deeded owned. You know the client's going to own 100 percent of that asset, or their retirement account or their LLC, however they choose to structure that for their own benefit. But we're going to stay here like long-term to help you continue to grow and to continue to build out, cause what I always like to tell clients one property it's not going to do it for anybody. It's when you start to get that three, four, five that you start to really feel the benefits that real estate can offer and provide for your family.
Speaker 2:
Very cool. So you're going to make me rich, haley, I like this idea?
Speaker 3:
Yeah, absolutely. And one thing I always say real estate it's not a get rich quick, it's definitely a get rich for sure if you work the program, if you get in and you start to sure if you work the program, if you get in and you start to acquire and to make those decisions when the market dictates.
Speaker 2:
But we're here to support for that. So what's the timeframe look like? So you guys identify, sidera comes in and identifies a market that's conducive to investors and conducive to your program, and how do you then, once you identify the market, how do you then get the word out to investors? And what's the timeframe you're looking at? Obviously, the properties have to be developed and you mentioned this is a long-term project. But what does that look like for somebody like me that you just piqued an interest in my mind? How do I get involved? What does that look like for me?
Speaker 3:
Yeah. So the timeframe in order to get in with the investor it's actually quite short in comparison to a lot of companies. A lot of times when you hear brand new construction, you think, oh, I'm not going to have a quick turnaround on my funds, they're going to be tied up during the development process. However, we've already went in, done all that initial research and developed those properties out. So we would have a list of inventory that's ready to go and then we would match that up with the client based off their needs. So we do a full presentation and we present out numbers. We would present out, of course you know, all of the information on the local market and get the client educated. But it's about a 30 to 60 day close once we identify our property.
Speaker 2:
So typical closing timeline on real estate. So you are down here in South Florida. You said the company is a national company. I'm assuming that you specialize in the South Florida market. Do you have specific areas in South Florida that you focus on? How does that work for you guys?
Speaker 3:
Yeah, so I'm actually based in Pembroke Pines. My husband brought me here to the area. He's a physician over at Memorial, so he's finalizing his residency, but the company is headquartered out of Lubbock, texas. That is one of our largest markets but I've been able to help a lot of individuals in the area here. And we really look at nationwide markets. We're looking at landlord-friendly states, we're looking at areas where there's high growth in population, we'll look at the jobs, the industry, so really over 30 key indicators to kind of dictate where we're going to build and develop. And we've definitely been in Florida, of course, because it meets a lot of those criterias, as we all know. But we also want to be in areas where the purchase prices are within the median of the national average, because for investors, a major thing we're going to consider is, you know, purchase price to rent ratios and then long-term upswing as well.
Speaker 2:
So how did you end up getting involved with Sedira? Tell us a little bit about your backstory and how you ended up here.
Speaker 3:
Yeah. So I think what really brought me into real estate and looking into a better option is, you know, I come from a very humble background. I myself experienced a lot of the same things that my clients are talking about every day with my family, like not having enough to make ends meet, like really desiring control over their life, not being tied down to that nine to five. And real estate really has given me that freedom right To be able to support my family, and it's helped me to be able to share that with others. Right. It's like there are other options. It's never too late to learn and to start learning new things, and, you know, to get out there and take control over your own destiny, and so that's what really brought me to the industry.
Speaker 2:
Okay, and then when did you get involved with Sedira specifically?
Speaker 3:
I've been with the company for over eight years now, and I started in our office up in the Chicago region when my husband was up there for his clinical rotations, and so I've been with the team ever since and have since relocated to Pembroke Pines in South Florida Love it. I'm a local girl now, even though the accent doesn't say so.
Speaker 2:
Well, we're happy to have you down here in sunny South Florida.
Speaker 3:
Yes, I love it. I'm not moving anytime soon, so I'm here to stay.
Speaker 2:
So outside of work, you mentioned that your husband is finishing up his residency at Memorial. What kind of physician is he?
Speaker 3:
Emergency medicine.
Speaker 2:
Ooh, bless his soul. I don't know that I could do that. Yeah, no sweat under pressure, that one so what do you guys like to do?
Speaker 3:
uh, for fun in your downtime, and you're not working yeah, so um I'm love fitness, um I'm in over at orange theory, cooper city theory.
Speaker 2:
Cooper city, my house.
Speaker 3:
Yeah, yeah. So that's, that's my passion. That's what keeps me motivated De-stressing, of course, and we recently just took up geocaching my little one and my husband and I.
Speaker 2:
Geocaching.
Speaker 3:
Yeah so.
Speaker 2:
I don't know, what that is.
Speaker 3:
Oh, okay, Well you should know. You definitely should know. So it is like what I like to call treasure hunting within the community, and it's great for little ones to get them out in nature. We love to camp things like that, so we've been on some camping trips recently, have a goal of trying to hit all of the Florida state parks and geocaching along the way.
Speaker 2:
Interesting, so do primitive, primitive camping. Oh yeah.
Speaker 3:
Pack the forerunner up and make it off what you have in the back for sure.
Speaker 2:
Very cool, Very cool Did you. You said you mentioned little ones. Do you have any kids?
Speaker 3:
I do. Yeah, I have a little girl and she is about to turn 10. So I have to put that out there she's about to turn 10.
Speaker 2:
Yeah, I'm right ahead of you. My daughter is about to turn 12 and she started middle school this year, and all I can say is enjoy while you can, because she is 12 and she thinks she's 16.
Speaker 3:
Yeah, right now she enjoys the camping, but it's not going to be long where she's ready for glamping, I'm sure, so we're trying to fit that in there as we can when she's still a little younger.
Speaker 2:
Awesome, awesome. So before we wrap this up here, haley, is there any piece of advice you could offer to listeners out there that are looking to get involved with real estate investment? Maybe there's somebody that they own their home and that's it, and they've always had aspirations of maybe investing in real estate, but the task has been daunting for them or they just haven't had the time or they haven't had the right opportunity present itself. What's a little piece of wisdom or advice you could offer to them to help them get involved in real estate investing to build their portfolio?
Speaker 3:
Yeah, what I would always say is it's a phone call, right, it's like a phone call to learn, to see if this is the right fit. It's not the right fit for everyone, and if you own your own home, you probably have a lot more options than you think and a lot more experience than you think as well in the real estate industry. But we're here to guide a client through every step of the way, through every process. So they're going to learn, they're going to get free education along the way and kind of learn what to look for. And it's one phone call, you know. So it's like what's 20 minutes out of your day to see if there's a better opportunity, you know, long-term, for you and your family.
Speaker 2:
What is that number to make that phone call? Please share your contact information.
Speaker 3:
Yeah, you can contact me directly at 423-972-2308. Or you can also visit our website. We do have a free book, a call link at SadeerWealthcom. Just let them know. Haley sent you and I'm excited to speak with you and kind of see if we can help you on your journey towards financial freedom.
Speaker 2:
Awesome, and we're going to put a link in the description to all of your contact information. And when we finish this, call Haley. We're going to put a link in the description to all of your contact information. And when we finish this, call Haley, we're going to talk for a few minutes. You piqued my interest and I'd like to learn more myself. So anyone out there listening please reach out to Haley. She's been a breath of fresh air, really a pleasure to speak to and this is really interesting and I am excited to learn more. So thanks so much for joining us.
Speaker 3:
Absolutely. Thank you so much for having me on and allowing me to have a platform to speak with my neighbors.
Speaker 2:
It's our pleasure, this is what we do and to our listeners, thanks for tuning in and we will catch everyone next time. Take care, have a wonderful day.
Speaker 1:
Thanks for listening to the Good Neighbor Podcast Cooper City. To nominate your favorite local business to be featured on the show, go to GNPCooperCitycom. That's GNPCooperCitycom, or call 954-231-3170.