Good Neighbor Podcast: Cooper City
Bringing Together Local Businesses & Neighbors of Cooper City
Good Neighbor Podcast: Cooper City
EP #308 - Tim Fullerton and Christopher Lombardo with Fullerton Strategies
Tim Fullerton and Chris Lombardo from Fullerton Strategies join the show to discuss their unique approach to marketing and brand building in today's digital landscape. They share insights from their extensive experience in political campaigns, corporate marketing, and podcast production.
• Offering "marketing team in a box" solutions for growing businesses at the cost of a mid-level marketer
• Implementing a strict "no-jerks policy" for both team members and clients
• Building two successful podcasts including "The Find Out" which has nearly half million downloads
• Creating platform-specific content strategies for different social media channels
• Exploring the impact of AI on marketing and the future of SEO
• Emphasizing consistency and clear value propositions as key elements of successful marketing
• Pursuing authenticity over exaggerated claims to build stronger brand connections
Visit fullertonstrategies.com or call (202) 215-3032 to learn more about their marketing services or follow Tim and Chris on social media( https://www.instagram.com/timfullerton/?hl=en) for more insights on authentic brand building.
This is the Good Neighbor Podcast, the place where local businesses and neighbors come together. Here's your host, Jeremy Wolf.
Speaker 2:Well, hello, hello, friends, family, wonderful community. We are back with another episode of the Good Neighbor Podcast and you know we got a fun one today. Our guests Tim Fullerton and Chris Lombardo with Fullerton Strategies. Chris actually lives in the same neighborhood as I live in Cooper City. Literally, I could step outside my house, tee up a golf ball and send it over to his house. So when they say it's a small world, it really is and we're actually both in similar spaces, we both do marketing and we both do podcast production.
Speaker 2:So this is going to be fun to get into this and learn a little bit about what they do. So, guys, welcome to the show, thanks for joining us, thanks for having us. Thanks, jeremy, of course, of course, as I said before the show, I'm a sucker for anything local. So when I found out that Chris lived here in the neighborhood, I said you know what, even though we're in the same space, I'm sure we have a lot to learn from each other. Let's get you on the show and learn a little bit about what you do. So, with that, tim, why don't you tell us a little bit about the story behind Fullerton Strategies?
Speaker 3:Sure. So it's kind of. I have kind of a strange background in that I've had a mix of political and business experience in my career so early on and I will not dive into all of it because that will be the entire show but I worked on the first Obama presidential campaign and then I worked in his administration for five years. I've worked for some nonprofits and then I was also the chief digital officer for the state of New York but then after that I was a VP of marketing at WeWork for five years. And so I have this interesting mix of both the political and business.
Speaker 3:And so when WeWork was obviously people, a lot of people know the story, but like it was a highly evaluated company and then kind of completely fell apart, I stayed for some of the rebuilding and then it was clear that we were headed towards bankruptcy so I left and I decided I didn't want a boss anymore. So I decided to play a shingle and it helped that I had a friend reach out and say he was doing sales for an ai company and needed marketing. So I already had a first client, which is anybody who does one of these is like that's the hardest one and then we were kind of off to the races. So we've done, you know, a mix mix of mostly B2B work. We have some universities University of Michigan as a client but a lot of financial technology companies and you know, we've just really had a blast doing it. And our policy is we have a no-jerks policy, both for the people who work here and the people we work with. So we try to just work with good people.
Speaker 2:So we try to just work with good people, which makes it a lot more fun, absolutely, man. So we both know, working in marketing, that there is a lot of noise out there and there's a lot of ways to reach people. What specific areas are you focusing in right now and I talked to Chris briefly before we got on I know you're getting bigger into the podcast production space, but what typical types of services are you offering to clients over at Fullerton?
Speaker 3:Yeah, I mean we pretty much have the whole. We run the whole gamut of offerings, everything from just having an hour a month consulting call or really be what we call the marketing team in a box where basically, basically for about the cost of a full-time, probably mid-level marketer, you can get the entire team and all of our experience. It's uh sort of the fractional cmo model. So you know, I sort of act as the, as the advisor, and then chris is the creative director and then we have uh content writers and uh project managers and things like that.
Speaker 3:So we really look, we're really looking at, generally speaking, larger, larger companies that are maybe just getting their first rounds of funding and are realizing that just having a salesperson is not going to cut. So that's where we kind of come in and I kind of say, look, you get the best experience from somebody who did digital and marketing in the Obama world and then also in the WeWork world, which, while the WeWork world which, while the WeWork financial story isn't a great one, I think it was a pretty great brand success with that until we see IPO stuff. So we kind of operate a unique perspective and very, very flexible, so you don't have to lock in with us for a really long time. We generally we can do things on three, six month contracts and sometimes one, so we try to be as flexible as possible because we know everyone's needs are kind of different.
Speaker 2:And now is this mostly everything you're doing? Is it all online based? Because a lot of what I do here locally, in the community, I think I'm hitting things from a little bit of a different lens. I put out a local community publication. We do things in the digital space. Obviously, I do things in the podcast platform as well, but everything that I'm doing is really driven at integrating business brands within local communities, grassroots local networking, building trust and credibility specifically in these local communities. Are you approaching everything from the online space or do you do anything like hyper locally?
Speaker 3:We haven't really done a lot hyper locally, chris, maybe if you talk a little bit about this, about some of the projects we've got that are actually in your neighborhood, but from my perspective I generally tend to look at it from digital first and then potentially offline second. We've talked to companies about doing designs in their office spaces, like visuals Doing what Say again Visuals. Basically, somebody came to us once with a really kind of a drab, terrible office and they wanted it livened up and so they asked us for some. I guess it's technically interior design, even though that's not really what we do. I guess it's technically interior design, even though that's not really what we do. So we've done some of that. We've done some things for booths, for people when they're at conferences, like the sort of stuff that hangs. We've done videos for conferences, I think we've done banners and things like that. But generally speaking, we've stayed mostly on the digital side.
Speaker 4:We've done most. I'd say most of the stuff we've done is either falls under rebranding or websites Like we have a new brand and then they want to apply it to their own website, or we start from the ground up build logos, build identities, the whole nine yards. It's been fun.
Speaker 2:Got it Very cool. So, man, I had a thought that came and it totally escaped me. I wanted to ask about the podcasting stuff. So, first of all, how long I'm trying to go through the math in my head? Fullerton Strategies when did you launch Fullerton? We launched it in 2023, so we're just over two years, Okay, so relatively, relatively new. How long have you been podcasting for?
Speaker 3:So we, uh, we started podcasting last year. Um, we started with a podcast called political good, which we did completely in house political good, yeah, because it was, um, basically it was a podcast about business and tech folks that are doing good in the world. And so we did that, uh, with one of our creative uh writers, and chris produced the whole thing. Um, and then I had an opportunity to do another podcast that was much higher visibility and it's called the find out podcast, which is a political podcast because of my background and, uh, we have done a lot of work on that one too. That one we're getting close to half a million downloads since March, so that one has really kind of taken off.
Speaker 3:The goal there is to sort of represent men on the left slash, left center, because I'm obviously on the left side based on my background, and we're not doing a great job winning elections. So we're doing. I did that with four guys. I met obviously on the left side, based on my background, and we're not doing a great job winning elections. So we're doing. I did that with four guys. I met actually on TikTok through a campaign called the White Dudes for Harris, which I helped organize last year, which was one of those affinity groups. So we have been doing all kinds of work on that one Chris has been working on. We've got a really great opening now, like yours, sort of similar to what you you put on right before we came on uh. So we're doing kind of end to end uh on the on the podcast front at this point, but it's really been less, to be perfectly honest, less than a year that we've been, that we've been at it yeah, I, I started this pretty much about, I think about two years ago.
Speaker 2:Yeah, now are you doing everything remote or do you have? Do you ever do anything live? Because I've done good, I've done hundreds and hundreds of these and they've all been virtual. I've never actually had believe it or not, right? I've done six, seven hundred podcasts and I've never done anything, yeah, actually live in a studio.
Speaker 3:It's all done remotely through stream yard so yeah, so we, we, we primarily are doing remote, like the guys in the pod, like none of us live in the same city but close to somebody lives in Westchester, but then everyone else is across the country. But we did have everybody come in and actually we met in Westchester and we did two in person with a crew, and it was really interesting. The dynamics are completely different when you're in a room with somebody and you're able to really, like you know, bounce off their energy and stuff. And then Chris also has done some. We're we're working with a company right now to start a podcast that they get. They're doing entirely Well and it's mostly in person.
Speaker 3:So we've got to kind of experience doing both.
Speaker 2:Yeah, interested to learn, learn about the podcast production angle, because that's something that when I started doing the podcast, it was really an extension of what I was doing through the local publication. It's the Good Neighbor podcast platform. We have local business owners on the platform to really talk about what they do, the story behind what they do. Again, speaking to this idea of building the know, like and trust factor in these local communities, I actually did a podcast with a local business broker in the community Shout out Russell Cohen. If you need to sell a business, he's fantastic. Or if you're looking to buy a business, as well, and he really.
Speaker 2:He didn't have much use to market to thousands of homeowners in Cooper City for his particular business because it's a very niche type of business. But he loved the idea of the podcast and he asked me he's like, hey, what about the podcast? Can we do something there? And I didn't really thought about offering it as a standalone and I kind of looked at it and I said, yeah, I guess I could do that and that was kind of the launch of my podcast production business, if you will. So it's been interesting. It's never something I really intended upon doing, necessarily, but it's an incredibly useful tool in so many different facets and I'd be curious to learn a little bit about your perception of the platform and how it relates to what we do in marketing and networking and kind of building our own personal brands through the platform no-transcript to everything that you were saying.
Speaker 3:So like your audiences will be will be smaller at first, but there's just so much like you could just deepen the engagement with your customers or your supporters or whatever, if you really get them into it, especially if you're providing something of value. And the other piece is just the the uh, embarrassment of riches of short clips that get produced out of this as well. Right, it's not just about podcasting, getting people to listen for a good chunk of time, it's also like being able to cut up those clips social media social right.
Speaker 2:Yeah, that keeps giving.
Speaker 3:It's just a river of content, right, and you know that is essentially like for the find out podcast. We're like our socials, for that are really mostly at this point, just clips that we're generating and pushing out and growing that way. So people see these little clips and they're like, oh, I want to learn more about this and then that's the way to sort of build it, but it is. It does take a lot of work, um, but it is very, very rewarding and and the roi is very strong if you have an angle and you have a unique perspective that people want to hear and you can get that audience like it will, it will pay off big time yeah, yeah, absolutely.
Speaker 2:I want to pull, pull chris into the conversation here as, as the creative director, this is something and I want to get his feedback on this, because this is something that I've been looking into and I've also had my own struggles with and maybe he has some insights.
Speaker 2:It goes back to being able to create all these clips for social media. We're very active posting and obviously that stuff can be an incredible rabbit hole and it's easy to kind of get in the habit of just taking a podcast episode and then using the AI software to cut it up into clips and then schedule it out on these platforms. But each platform has their own nuances and different shades and color, right? So like just taking a clip and repurposing it into the same thing and then posting on LinkedIn, twitter, all these different places doesn't necessarily have the same effect, have you and I? I kind of fault myself for kind of jumping in and trying to be everywhere all at once instead of really focusing on specific platforms. What has been your experience, chris, in really navigating the different algorithms that run all these platforms, trying to maximize the posts that we're putting out there?
Speaker 4:um well, I notice, for instance, tiktok uh prefers more raw style. They don't want that like that. No one. Tiktok is responding to the slick motion graphics and yeah, it's not the produce stuff, it's yeah lower production there.
Speaker 4:Yep, uh. As far as linkedin, I notice like obviously that's a more professional environment. Uh, production wise, that raises the raises the bar. I think it's kind of an interesting place on linkedin. Instagram kind of feels like both, but it feels like there should be more personal interaction and more like hey, hey guys, this is my chat, versus saying, uh, you know, just here's a clip that we pumped out of this hour long episode. It feels it should be more one-on-one kind of. I feel like Instagram typically has a feel where we are talking to the influencer or the owner of the account, where we want to call it, where it just seems more personal and TikTok seems more promotional and LinkedIn sounds more rigid and structured with far more. I'm saying you want to appear the most professional on LinkedIn. There's more professional aspects there. There's more things happening there. Instagram, tiktok off more personal so are there?
Speaker 2:are there certain? With all that said, obviously are. Are there certain episodes that you pull content with from for certain platforms, or are you just kind of repurposing very similar to what I'm doing and putting it out on all these different channels? Are you dressing each clip up from an episode to fit the platform? How does that typically work for you? I'm asking this because I'm curious myself, because I'm always trying to learn and get more engagement.
Speaker 4:Yeah, typically most times it's the same clip around there. There's obviously some clips that work better on one platform than the other. Uh, I've had pretty bad luck having the ai software just export the clips that things would be interesting. Uh, they seem kind of flat in the sense you don't really sometimes the the question itself is cut off, or I don't like relying on just whatever is automatically generated. So I spend a good chunk of my time watching the episode, finding the clips and exporting those individually versus, you know, just relying on Riverside or StreamYard to do its thing.
Speaker 2:It's easy. It's easy to get. Yeah, we're creatures of habit and we work towards comfortability. So once you find something that works very quickly, as these AI programs do, it becomes very easy to set it and forget it and just get in the habit of cutting stuff up and kind of scheduling it out, overlooking the fact that you need to kind of dig into each piece of content and make sure it's optimized for the channel that you're putting it through.
Speaker 4:Yeah, yeah, totally. It's a fascinating time to do this. Attention spans are so short. We've been trained on this 16 to 30 second snippet and sometimes I skip a clip if it's taking too long to wind up to the point, or I'll chop out the nonsense that's in there and just kind of have the point right after the clip. It's kind of interesting. It's a new place to be. Humanity's never been here before. So we're all navigating together how to kind of get our content out to the most amount of people.
Speaker 2:It truly is a fascinating time. I just started using and playing around with chat, gpt, I don't know, a year, year and a half ago. I started initially using it for the magazine right and then bouncing off ideas, and it started with kind of me writing something and then putting it in there and having it fix it up. And now it's gotten to the point where this thing is like my therapy, like whatever I need, whatever I need help with, I just go to it and it seems like the default mechanism or the default behavior for these AI systems is always positive reinforcement, right, like no matter what I'm doing, no matter what challenge I'm having, right, I'll come and talk to it. And it's like don't worry, it's reassuring to me and it's always trying to find positive solutions. And the other day I kind of got frustrated because it felt like it was giving me a positive feedback loop and I want some criticism sometimes.
Speaker 2:So I asked that I said can you give me some honest critique here? Don't just butter my biscuits all day long. And so, oh, you want me to take the gloves off. Okay, I got you, jeremy. It proceeded to give me the most accurately scathing critique of where I'm at in my life right now, with everything I'm doing, and it was like chilling to read, and I called back for a moment. I said I said that was scary, how accurate that was. How did you do that? Is that, jeremy? I'm just mirroring what you already know about yourself.
Speaker 4:Yeah, yeah, I'm like hey, yeah, it's creepy, I uh, I still, I still support it. My, uh, I'm pretty sure uh, we found my wife's uh cancer and rheumatoid arthritis because of chat GPT. No, no doctor took her seriously. She was far too young. I started loading in test results and kind of symptoms and all this stuff and it kind of just gave me the gloves-off version of what's going on with her. So it took like that research I wouldn't say research, but like a quote of PubMed and all that stuff and I had to bring it to doctors to take it seriously for her. So I think this tool is absolutely fascinating. What's going on? I I'm scared of it because of the positive reinforcement. I think a little bit might just be kind of, you know, the world needs its own handhold individual assistant and and that might lead to some weird territory if we're all thinking we're all doing awesome all the time. I think that's bad.
Speaker 3:Gpt is um, they they want people to keep coming back right. So giving people positives instead of negatives, uh, I think is one of the reasons they've trained it that way. But one thing that's you know there's great examples like chris mentioned like that is an awesome use, but for marketers, you know that chat cpt is going to decimate seo in the next few years and that I think why looking at podcasts now is so important because Google searches are are going to start dropping, because people are just going to ask AI the questions instead of like asking Google, and then it gives me a list and I have to go look now. All I have to do is type the thing in and I get the answer right away Like and so that SEO traffic I think you know, think you're going to be seeing the results of people already starting to see it drop.
Speaker 3:That's why you've got to be looking at other platforms like this right to build the clips and to do long form, because you're not going to be able to rely on that organic search traffic for very much longer, and especially if Google goes back to their sort of dropping AI answers at the top, which they did last year, to horrible failure actually, because it was basically hallucinating so much and making things up that it wasn't wasn't worth it. Like someone asked it, how do you make like soup out of rocks? And it gave them a recipe for it, Like it's great stuff like that, but that was a year ago and things are completely different. So you know, if you're seeing SEO traffic drop, it's it's likely because people are starting to get on.
Speaker 4:It's interesting. I was looking for a neuromuscular dentist. I asked ChatGPT where do I need to go? It gave me the outline of what I should look for in a neuromuscular dentist. I said, all right, find one locally near me. And it gave me people. But it gave me half. Those people weren't even dentists, they were like there was just a guy on I mean medical practitioner. But chat gpt got it wrong on that level. So it I worry how much we rely on it. But I also, uh, I'm fascinated by what's coming and what's capable here. Um, if we never google search again and have you know, all other alexas telling us what we even know, that's it's pretty wild time. I I don't know if, uh, I don't know where it's going no one does I I have.
Speaker 2:I have noticed that as well. You start to think, when you use it all the time, that everything it's giving you, all the information, is 100% accurate, and that's just not true, because that's not how large language models work. I ran into something recently with that. I'm trying to learn music theory through chat. I love playing music and I've been playing guitar most of my life, on and off, and I've never really learned music. So I'm really kind of digging in and it was. It was spitting out some scales the other day and I was trying to play it and there was a note in one of the scales that didn't seem like it fit in that scale and I said, chad, why did you say that earlier? In that? And they're. Oh, you're absolutely right, jeremy, I made a mistake because of this, this and this good catch.
Speaker 4:So it was actually feeding me incorrect information. At least I recognized it. I think that's dangerous if we're all taking fact, as you know, this thing as fact, because it's just an aggregation of all our nonsense Like everything that's wrong can also be spat through the chat. Gbt. Sorry, no, go ahead, Chris. Go ahead. I was asking it.
Speaker 3:You know, I make music as well.
Speaker 4:Funny enough I, chris, go ahead. I was asking it. You know I make music as well. Funny enough, I'm freaky out here in a little recording studio.
Speaker 2:Oh, we're going to get together and jam my brother.
Speaker 4:Absolutely. But uh, I was asking it to. Uh, I was actually asking Claude, the other one. Um, you know, I want to build a vcv filter and it's like no problem, here's how to build a vcv filter. But vcv was the brand name of the software I was using. It's not an actual term to be used. So it's like yeah, confidently saying like absolutely, yes, here's how to build a vcb that doesn't exist. Vcb is just the name of the software. So they I do correct and say no, vcb is the name of the software, check this website out, check out how the programming works, and then it built it. But like I had to still an infant, I still have to coach and saying like no, this is something totally different.
Speaker 3:Really wild well, and the thing that most people don't know is that that these chat bots are trained to answer the question, whether they know the answer or not, and that's the important part here. That's what that's called. The hallucinating is that it makes stuff up. If it doesn't know, it doesn't just say I don't know, it will. So you have to be very, very careful with that stuff, because it could lead you down a pretty, pretty dangerous path if you take everything it says for face value. Yeah, yeah absolutely.
Speaker 4:I mean, that's where kids are going. That's that's what scares me the most. Like I got a, I've got a brother who's 10 years younger, and like things are just not in google anymore, they're just fed into ai and it's like, bro, like you're, you're, you're getting all the bad stuff too. It's not necessarily you're looking for the stuff that you need, but it's interesting. Weird times, guys, weird times, it really is.
Speaker 2:I get the feeling that this goes to all these dystopian movies they made about AI. I get the feeling that we're all so enamored and enthralled by this technology and all we do is have you? Have you used chat gpt? It's amazing. None of that does all this is and we're like we're laughing our way to our demise right it's amazing and it's gonna be the death of us ultimately, right yeah, yeah, terminator, the terminator, yeah as long as it doesn't become self-aware right, that's the problem.
Speaker 3:As long as it doesn't become self-aware right, that's the problem. Woo.
Speaker 2:Interesting.
Speaker 3:Maybe it'll do it better.
Speaker 2:I want to pull this back. Excuse me. This is who I got chilling with me the whole time. He's really excited you have a co-host.
Speaker 3:We didn't even know.
Speaker 2:All right, charlie, go over there. I want to pull this back to something that could be useful for business owners, because that's really what we do, is help businesses build their brand. What would you say or what would be the best piece of advice that you'd give to someone trying to grow their brand today?
Speaker 2:I know for me, I speak to a lot, a lot, a lot, a lot of local business owners and most of my client base. They're really small, medium-sized business owners that really haven't necessarily scaled yet, and many of them are just all over the place when it comes to this stuff. I mean, they don't know what they're doing when it comes to marketing. They're all out there looking for the magic bullet right, the one thing that you can do that's going to give you. You know, you can put a quarter into the ROI machine and then out the other side you get $10 and it just doesn't work like that. What would be some advice you can give to the business owner out there that is trying to get it together in terms of their marketing and their branding?
Speaker 3:I would say consistency and really getting your value locked in. Why should somebody give you money for whatever you offer, whether it's a service or it's a product? Being able to boil that down into a very short and clear explanation is the most important thing, I think. And then it's really just figuring out what channels work for you and stick with them and find a cadence that works for you.
Speaker 3:Because what I find is I think you know, chris would say the same thing we get these clients that are super into it, but then they realize what a slog it is and it's very difficult. Like they're like I'm going to post twice a week on LinkedIn for the rest of my life, and they do it for like two weeks and then they run out of ideas, so and then they stop and I think that's actually worse than doing nothing. So, like I think that you just need to. You need to set a cadence and just and really, uh, hammer home that value, prop, um, and then you know kind of testing and seeing what's working, and then just ditch the stuff that doesn't and stick with the stuff that does. I mean, it sounds simple, but it's, it's really. It can be that simple I'd say I.
Speaker 4:I've been doing design and web and rebranding and all this stuff about 20 years now. I started when I was was like 18. It's been a while and I can't tell you how many people come at me with ideas and it feels like you know, the world's best pizza sign that you see on every pizza shop. Like everyone seems to have that mentality because they're in business and trying to like, market themselves and say, oh, we're the best, we're the best, we're the best. I've always felt it's more authentic and more real if it's authentic, if it's not saying like, oh, you're not.
Speaker 4:Cooper City, florida. I guarantee this one pizza shop does not have the world's best pizza, but it might be damn good and I think damn good feels better to a customer than trying to promote themselves as we're the best, we're the best, we're the best. It feels very inauthentic and strange Whenever I receive a copy or something that says best in the world, premier marketing, blah, blah, blah, blah, blah it's. It feels like nonsense to me and that's kind of as someone behind the curtain. That nonsense doesn't translate to a consumer or a customer.
Speaker 2:Yeah, it feels disingenuous. It feels disingenuous. It feels disingenuous and people crave. They want authenticity.
Speaker 4:Yep, and if it's disingenuous, I think that we all have an instinct. We might not recognize it, but we are all in 2025, we are all consumers and there's no way that the world's best pizza shop applies to every pizza shop. That's, that's. That's how I see it.
Speaker 2:Indeed. So what would be? Before we wrap up here, what would be one thing you'd like to leave our listeners with? I'll ask this of you, Tim. It could be related to what you do in terms of the marketing branding, or just like a piece of life wisdom, a little nugget that you'd like to leave everyone with.
Speaker 3:Oh boy, that's a big one. I could spend a lot of time on that, on both ends, I mean, I think, jeremy, what you said about authenticity I think it's the most important thing in business right now is that people want to follow brands that they like and they trust and support, and by doing that, you have to be authentic. Like the ones that don't, they tend to go to the wayside. So I think that works for national brands as well as local brands. So I think, just being your authentic self and putting yourself out there instead of trying to be something you're not. I'll give you a great example.
Speaker 3:When I first started this business, I was looking at every LinkedIn. I was looking at all these growth hackers and seeing what they were doing and I was like, oh my God, I got to do all this stuff. So I was doing all this ridiculous stuff and I hated it and it wasn't working. And then I finally was like, well, screw this, I'm just going to tell you, I'm going to write my own talk. And then, all of a sudden, I got all kinds of incoming for the business and I think it's because then that people realize like, oh, that's Tim. Like I know that, I know that guy, like whatever that was before with, like you know the amount of posts and like you know you must comment 50 times before you put all the stars. It's like I'm just going to speak from the heart and I think that's what people want. So I think whatever you do, in whatever business, being authentic is the overarching number one priority, and then that makes other pieces fall into place. Yeah.
Speaker 4:You said it better than my pizza shop idea, but yeah.
Speaker 2:Good stuff, all right. Well, I guess we'll leave it at that miss about not really digging in more into the the past, uh, political, the past, political life. But I didn't, I didn't know that I necessarily wanted to go down that rabbit hole today, um, and and get into the politics. Maybe we'll do another episode sometime we could, we can get into the politics, or maybe not, I don't know, we'll see where it goes yeah, it's a little.
Speaker 3:It's a little the, the, that political stuff in the pod that I do now find out is is partisan. So it can, it can go uh, that discussion can go sideways depending. But I think the only thing I'll say about that with us is like we're not, we're not fighters, uh, we're like trying to talk to people authentically as well. It just that it works for that too, and I think that's why that podcast has had, I think I said like half a million downloads so far, is that when they listen, they could tell that what we're saying, we believe, and I think that's been a lot of battle.
Speaker 4:It's a fascinating podcast, in my opinion. Like it's, it speaks to authenticity and what we are, I think, all feeling on some level on both sides, like there is, uh, you know, something got missed and mistranslated along the way. I don't know if that's because of our social media presence or not our, but like the world's habit of social media and quick information, and it just seems it's speaking to some form of truth and it's not. It's interesting. That's all I can say. Yeah, yeah for sure. All right, gentlemen. Well it's interesting.
Speaker 2:That's all I can say. Yeah, for sure. All right, gentlemen. Well, it was a pleasure getting the opportunity to meet you. I'm sure, chris, I know we'll be seeing each other living in the same neighborhood. Absolutely Sounds good. All right, everyone. Thanks so much for tuning in and we will catch you all next time on the next episode of the Good Neighbor Podcast. Everyone, take care, have a wonderful day.
Speaker 1:Thanks everybody. Thanks for listening to the Good Neighbor Podcast Cooper City. To nominate your favorite local business to be featured on the show, go to GNPCooperCitycom. That's GNPCooperCitycom, or call 954-231-3170.