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Setting The Tone
Welcome to "Setting The Tone", a podcast for beauty professionals who want to build their brand, grow their business, and leave inspired. Join our host, Kimber Chapman, a brand-obsessed enneagram type 8w9 with years of experience working with successful hairstylists, salon owners, and industry educators as she shares practical tips and advice on how to create a magnetic experience in your space.
In each episode, you'll learn how to define your unique style and voice, identify your target audience, and develop a brand identity that reflects your personality and values.
Whether you're just starting out or looking to take your business to the next level, "Setting The Tone" will give you the insights and inspiration you need to stand out in a crowded market and build a thriving hairstyling business. Tune in each week for new content and join our community of beauty biz besties who are committed to finding their secret sauce and creating success in their careers.
Setting The Tone
Brand vs. Branding vs. Brand Identity
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You may be thinking about your branding as one big thing, but it is actually made up of MANY pieces. Today, we go over the key components that make up a brand strategy, so you can start looking at your efforts with a more well-focused lens.
@kimbercapman_ on IG
www.toneedu.com for more resources!