The Game Plan
The Game Plan podcast brings you weekly interviews with the most influential minds on the planet. You will learn the inner workings of entrepreneurship and fitness so you can live a better life. Each week, Rob Lipsett sits down with guests that have mastered their craft to share their stories. If you want to get ahead, this podcast is for you.
The Game Plan
#32 Vadim Fedotov - The Dark Truth About the Supplement Industry
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Choose your Bioniq: https://www.bioniq.com/?utm_source=RobLipsett&utm_medium=Youtube&utm_campaign=RobLipsett-March25
Welcome back to The Game Plan podcast!
In today’s episode, I’m joined by Vadim Fedotov, Co-founder & CEO of Bioniq, who shares his journey from professional basketball player to building a global health optimization brand.
Vadim opens up about overcoming injuries, transitioning from sports into entrepreneurship, raising over $30 million, and why it takes years to build a successful brand. We dive deep into personalized health, the power of authentic influencer partnerships, and Vadim’s lessons on hiring, leadership, and business growth.
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(00:00) Preview
(00:42) Vadim's Transition from Athlete to CEO
(01:42) Early Influences in Health & Fitness
(03:15) Dubai as a Hub for Entrepreneurs
(06:02) Life After Sports
(10:38) The Moment Vadim Decided to Start Bioniq
(13:18) Breakthrough Meeting with UFC
(17:16) How to Validate Your Product Idea Quickly
(23:21) Bioniq's USP & Personalized Supplements
(25:30) How Bioniq Works
(27:00) Why You Need Health Data Tracking
(31:17) Customer Success Stories
(32:15) Cristiano Ronaldo Joins Bioniq
(37:42) The Reality of Building a Brand
(40:18) Vadim’s Work Philosophy
(48:40) How Bionic Raised Over $30 Million
(52:21) Vadim’s Role at Bioniq
(56:14) A Day in Vadim’s Life as CEO & Entrepreneur
(59:05) Vadim’s Diet & Nutrition Strategy
(01:01:34) Vadim’s Weekly Workout Routine
(01:03:35) Vadim’s Best Health Investment
(01:04:11) The #1 Supplement Everyone Should Take