#29 Adam Gordon - Inside NYC’s Most Innovative Urban Real Estate Projects

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What does the future of urban real estate look like in one of the world’s most complex cities?

In this episode of The Broker Brunch Podcast, we sit down with Adam Gordon, Managing Partner at Wildflower Ltd., to unpack the trends shaping New York City's real estate market — from e-commerce logistics and EV infrastructure to film production studios and housing innovation.

Adam shares his personal journey from banking at Bear Stearns to building some of the most forward-thinking urban infrastructure projects in the city — including early developments for Amazon, EV partnerships with Tesla, and Wildflower Studios with Robert De Niro.

Whether you're a developer, broker, or real estate investor, this episode is packed with insight on where the urban market is going and how to stay ahead.

Connect with us on LinkedIn

Brian Whelan: https://www.linkedin.com/in/brian-whelan-43155850/

Mitchel Flaherty: https://www.linkedin.com/in/mitchel-flaherty-7b4b1064/

(00:00) Intro

(01:47) From Wharton to Real Estate: Early Career Moves

(03:08) The Factory Outlet Retail Beginnings

(06:30) Why California Was a Game-Changer for Adam

(09:44) Real Estate as a Career with No Connections

(11:07) How the Amazon Warehouse Opportunity Started

(14:10) The Rise of Instant Delivery and Sub-Same Day Trends

(15:13) Adam’s 25% Rule for Daily Learning

(17:48) The State of NYC’s Industrial Real Estate Market

(18:54) Why NYC Might Ban Modern E-Commerce Warehouses

(23:27) What Really Happened with Amazon HQ2

(27:58) Advice to Brokers on Pushing Deals Forward

(30:59) What Makes a Great Broker (According to Adam)

(33:01) How Wildflower Studios with Robert De Niro Was Born

(40:01) Building the First Vertical Film Studio in the World

(42:47) NYC’s Studio Ecosystem and Creative Economy

(43:57) What’s Next for Wildflower