Fitness Freedom

This Is The Way You Redefine Strength & Fitness with Shawn Richardson

Michelle Rosko

Shawn Richardson went from chasing an acting career to becoming an unconventional strength coach. He now has nearly two decades of experience, which led him to create the extremely functional BAMF fitness equipment designed to support real-life balance…


Shawn challenges everything the fitness industry wants you to believe. He reveals a critical truth: the fitness industry profits from your insecurities, not your health.


What you'll discover in this episode:


  • Why chasing aesthetic ideals often masks deeper mental health issues that training alone cannot fix, & how important it is to separate looks from strength
  • How traditional strength methods from other countries offer superior joint health benefits overlooked in Western fitness
  • What to train for instead of specific body parts, & the role genetics play in physical change
  • One powerful question to ask before starting or continuing any fitness regimen
  • Why uneven load training builds real-world functional strength better than conventional equipment
  • The deceptive marketing tactics fitness culture uses to exploiting us into buying products (when you get this you empower yourself so much more)
  • How to reframe fitness goals around activities you genuinely enjoy rather than body types


The core insight: True fitness requires holistic commitment. Genetics matter. Mental health matters. Sustainability & enjoyment matter way more than quick fixes.


Get Shawn’s BAMF hammer & other equipment (along with a free 12-week foundational program with support): https://bamfhammer.com/ 


Connect with Shawn on Instagram: https://www.instagram.com/bamfhammer/ 



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