"Let's Build Some Cool Stuff" with Ahmed Hadjeres of ProductShop

What The Tech?

What The Tech?
"Let's Build Some Cool Stuff" with Ahmed Hadjeres of ProductShop
Oct 14, 2025 Season 2 Episode 82
Boast AI

Some of the best entrepreneurial journeys begin with simple problems that need solving. For Ahmed Hadjeres, founder and principal electrical engineer at ProductShop, that problem was remarkably straightforward: He loved music shows but couldn't score tickets. 

That quest for free concerts led him to build access control technology that would eventually be used at Tomorrowland, Lollapalooza, and the Olympics before being acquired by Eventbrite. On the latest What The Tech podcast, Hadjeres shares his unconventional journey from first-year engineering student to venture studio founder, and why Montreal's innovation ecosystem needs more support despite having world-class talent. 

Boast accelerates the success of innovative businesses globally with software that integrates financial, payroll, and engineering data into a single platform of R&D intelligence.

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Intro and Outro music provided by Dennis Ma whose mixes you can find on Soundcloud at DJ DennyDex.

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