Why Your GTM Team Is Wasting Time Building Playbooks From Scratch

What The Tech?

What The Tech?
Why Your GTM Team Is Wasting Time Building Playbooks From Scratch
Jul 28, 2026 Season 2 Episode 116
Boast AI

On the latest episode of What The Tech, we welcome to the show Cleanlist AI Co-Founder and CEO Levon Adamyan! At Cleanlist, Levon and his team are building the world's smartest agents that run GTM for you, giving teams a powerful way to build and execute Go-To-Market playbooks at scale without needing engineers or complex workflows.  

Levon brings a wealth of experience work at all levels of GTM to his mission at Cleanlist, having started on the Outbound frontlines before eventually lead Growth functions and acting as a Growth Advisor at some of Canada’s most exciting businesses. It’s this expertise combining “systems thinking” with hands-on execution that has informed the vision at Cleanlist to develop powerful GTM solutions that deliver results for teams faster, cleaner and with less friction than legacy tools.  

Boast accelerates the success of innovative businesses globally with software that integrates financial, payroll, and engineering data into a single platform of R&D intelligence.

Visit Boast.ai, sign up for our Blog newsletter and follow us on LinkedIn for weekly #InnovatorsLive sessions and the latest news to fuel your growth.

Intro and Outro music provided by Dennis Ma whose mixes you can find on Soundcloud at DJ DennyDex.

Episode Artwork Why Your GTM Team Is Wasting Time Building Playbooks From Scratch 25:30 Episode Artwork From the Gap in Healthcare to a Movement 24:04 Episode Artwork The Companies That Win This Decade Will Be the Ones That Learn Fastest: Inside Limitless AI 27:19 Episode Artwork Bending Gravity To Build Houses Faster 24:49 Episode Artwork Why Digital Transformation Still Matters in the AI Era 25:06 Episode Artwork How Tech Thursday Became the Heartbeat of Canada's Prairie Tech Ecosystem 19:48 Episode Artwork The Secret Costs of Condo Living (And How CondoScan Decodes Them) 27:14 Episode Artwork The $50,000 Question: How Bōde is Fixing Home Selling 28:35 Episode Artwork How Purelend Is Eliminating Hours of Manual Document Review 24:59 Episode Artwork How Bidaya AI Levels the Playing Field for Government Contracts 17:39 Episode Artwork How Think Accounting Helps Innovation-Driven Companies Scale Smarter 30:42 Episode Artwork How telli Automates Customer Journeys Without Losing the Human Touch 18:47 Episode Artwork How AirDev Turned No-Code Development Into an Assembly Line 22:37 Episode Artwork How Symbiotic AI Is Making Precision Heart Health Decisions Data-Driven 26:59 Episode Artwork How Possibility Neurotechnologies Is Making Brain-Controlled Interaction Accessible to Everyone 19:44 Episode Artwork How Nimble Science Is Unlocking the Small Intestine's Secrets 22:44 Episode Artwork How Patabid Uses AI to Make Construction Estimating Safer and Smarter 43:05 Episode Artwork The Burnout Tax: Why R&D Investment Fails Without People Investment 41:21 Episode Artwork Think Bigger: How AI is Reshaping Staffing, IP Strategy, and R&D Funding for Startups 51:57 Episode Artwork From Painful to Unsustainable: How Frugal AI Helps Developers Fix Cloud Cost Before It's Too Late 24:34 Episode Artwork Beyond the Bright Shiny Objects: How Ollon Helps Teams Build Better 16:19 Episode Artwork Turning Moments Into Memories with Sophie Jiang of MoVA Realities 24:54 Episode Artwork Building Without the Boys Club: How Athena Collective is Democratizing Entrepreneurial Success for Women 28:05 Episode Artwork Turning Conversations Into Action: How Momentum.io Makes Conversational Data Your Competitive Moat 23:40 Episode Artwork Beyond the CRM: How Bloks is Building the Ultimate Relationship Management Tool 23:44