New Media
New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.
A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch.
New Media
Katy Huff: Lessons From $15M+ of Sponsorship Sales
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Katy Huff, the cofounder of MadRev, shares insights on how to sell newsletter sponsorships, audience understanding, advertiser expectations, sponsorship strategies, pricing, contract renewal, working with different brands, and more.
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- Work with Ryan's agency Tailwind
- Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00
Introduction to Mad Rev and Sales Background
03:12
Fundamentals of Selling Newsletter Sponsorships
05:56
Understanding Advertiser Expectations
09:09
Identifying Potential Advertisers
12:02
Strategies for Securing Your First Sponsor
14:53
Pricing Your First Ads
17:46
Renewals and Long-Term Relationships with Advertisers
21:03
Working with Larger Brands
24:05
Final Thoughts and Recommendations
Links Mentioned
https://www.madrev.co/
matt@newsletteroperator.com
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