New Media
New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.
A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch.
New Media
How To Grow Your Email List With Paid Ads (The Right Way)
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Ali Qureshi is the co-founder of Adcrate. He shares strategies on effective ads for platforms like Meta and TikTok. He also shares static and video formats, copywriting, leveraging AI, hook rates, video production and more.
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- Work with Ryan's agency Tailwind
- Work with Matt's agency GrowLetter
Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.
Episode Topics & Timestamps
00:00 Introduction to AdCrate and Growth Strategy
02:56 The Importance of Ad Creative in Paid Advertising
05:47 Navigating Media Platforms: Meta vs. TikTok
08:53 Static vs. Video Creatives: Balancing Production and Impact
11:49 Effective Static Ad Formats and Testing Strategies
15:09 Common Mistakes in Ad Creation and Copywriting Tips
17:55 Leveraging AI for Ad Copy and Customer Insights
20:47 Innovative Ad Formats: Memes and Interface Hacking
25:42 Understanding Hook Rates and Audience Engagement
28:10 Navigating Video Content Creation on a Budget
35:09 The Importance of Script Writing for Ads
40:50 Exploring Effective Video Lengths and Frameworks
43:40 Utilizing Motion Graphics for Enhanced Engagement
46:34 Iterating and Testing Ads for Success
Links Mentioned
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