New Media
New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.
A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch.
New Media
Sponsorship Sales Masterclass (With Justin Moore)
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Get Justin's new book: SponsorMagnet.com
Justin Moore is a sponsorship coach and the author of Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships
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- Work with Matt's agency GrowLetter
Episode Topics & Timestamps
00:00 The Importance of Custom Pricing for Creators
09:16 Creating a Comprehensive Sponsorship Strategy
27:05 Attracting Brands: The STP Framework
28:32 Navigating the Complexities of Pricing Sponsorships
29:00 Understanding the ARC Framework for Collaborations
32:19 Pricing Strategies Based on Brand Goals
34:46 Creating Compelling Sponsorship Packages
39:04 Innovative Collaboration Examples
43:52 Crafting Effective Outreach Strategies
57:10 The Importance of Execution in Sponsorships
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