Newsletter Operator
Learn how to grow and monetize your newsletter! We interview the best newsletter operators, founders, and creators on how they grow their audiences and make money.
Hosted by Matt McGarry and Ryan Carr.
Newsletter Operator
The Fastest Way to Turn Your Expertise Into a $1M/Year Business
Traditional online courses are dead. People don’t need more information. They need execution. In this video, I break down why live cohort-based programs are the fastest way to turn your expertise into a $100K+ offer and eventually a $1M/year business. You’ll learn how to craft your cohort in 8 simple steps, even if you have no audience, testimonials, or teaching experience.
Get the full guide and next steps here.
Timestamps:
01:35 Introduction
3:00 Why courses are dead
5:25 The execution problem
5:48 Why cohorts win
7:22 Step 1: Pick the outcome
10:45 Step 2: Structure it
14:22 Step 3: Homework plan
15:06 Step 4: Build the system
16:11 Step 5: Gamify + track
19:40 Step 6: Track results
20:43 Step 7: Scarcity
21:22 Step 8: Social proof
26:58 Step 9: Cohort outline
30:15 Step 10: Build anticipation
31:17 Step 11: Always sell, then build
31:55 Step 12: Marketing schedule
Want to learn what's working in media right now? New Media Summit brings together 500+ founders in Austin Feb 26-27 with Codie Sanchez, Ryan Deiss, Matt Paulson, and more. Get tickets here!