New Media
New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.
A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch.
New Media
Beehiivâs CEO Breaks Down His Exact Newsletter Growth Playbook
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I sit down with Tyler Denk to break down how he built Big Desk Energy into a 120k+ subscriber newsletterâwhile still working a full-time job as Beehiiv's CEO. They get tactical on weekly workflow, ânight-before / day-afterâ social promos, email-gated posts, referral rewards that cost $0, and how paid growth (Meta + Beehiiv Boosts) helps scale past 50k. Tyler also shares how he monetizes with sponsors, Boost revenue, and a high-ticket Costa Rica mastermindâand why founder-led marketing and trust matter more than ever in the AI era. If youâre building a newsletter as a side hustle (or scaling one fast), this episode is packed with actionable playbooks you can copy.
Tyler's newsletter Big Desk Energy: https://www.bigdeskenergy.com/
Tyler's media kit HERE >>
Timestamps:
00:00 Intro
00:59 Building a 120K Subscriber Newsletter on the Side
02:01 Managing Time While Working Full-Time
07:45 Launch Strategy & Early Growth Tactics
14:49 Leveraging Social & DMs for Growth
17:38 Scaling with Paid Ads & Beehiiv Boost
21:17 Referral Programs That Actually Work
29:01 How Tyler Monetizes (Sponsors, Boost, Ads)
34:36 $10K Mastermind Strategy
41:57 The Future of Beehiiv
48:21 AI & The Future of Email
55:49 Beehiiv vs. Other Platforms
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