New Media
New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.
A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch.
New Media
The Media Trends Nobody Is Talking About
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Brian Morrissey (The Rebooting) joins Matt and Kolby to talk about his three-archetype theory of modern media, why most TBPN streaming-show clones will fail, the real strategic value of SMS, and why aging out of LinkedIn is a bigger flex than flying private.
Timestamps:
00:00 Intro
00:06 The 3 Media Archetypes: Artists, Suits, Engineers
05:54 Streaming Media and MTS vs TBPN
08:00 Why Webinars Punch Above Their Weight
12:37 The Power of Parasocial Podcast Connections
16:09 Is Streaming A Fad? Neo-Traditional Media
20:18 The Underpants Gnome Problem With Clips
24:03 Is SMS The New Email?
26:45 The Hardest Part Is Having The Audience
29:51 Brian's Writing Process (No Audience In Mind)
34:36 Smart SMS Use Cases (Events, Subtext)
40:00 Building A Strategic Reserve Of Phone Numbers
42:59 Why SMS Crushes For Webinar Registrations
49:47 NoScroll And Anonymous X Accounts
53:22 Aging Out Of LinkedIn Is The Real Flex
54:05 Where To Find Brian
📌 Resources Mentioned:
The Rebooting
People vs Algorithms (podcast)
Monitoring The Situation (MTS)
Breaking Points
🔗 Connect with Brian Morrissey:
LinkedIn
Website & Newsletter
Enjoying the show? Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.
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