New Media
New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.
A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch.
New Media
Monetization Brainstorm with Justin Moore - Events, Paid Challenges, Books, Best Funnels For Creators, and More
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Justin Moore (Creator Wizard) joins Matt and Kolby to talk about how Sponsor Games lost ~$10K in year two but still turned a profit, why 22% of his challenge attendees upgrade to VIP every single time, the great event food debate, and how to find your real ICP with a book funnel.
Timestamps:
- 00:00 Intro
- 00:26 Sponsor Games Year Two: A $10K Loss and a Reality Show
- 03:50 How the Mastermind Offer Made It Profitable
- 04:15 Marketing a Novel Event With No Speakers
- 05:56 Changing the Date and Venue for Year Three
- 09:30 Should the Event Go on Tour?
- 11:50 Pre-Selling 20% of Next Year's Tickets
- 12:09 Ryan Deiss's 3 Types of Events
- 16:15 The Halo Effect of Hosting an Event
- 22:56 The Great Event Food Debate
- 26:14 Do You Actually Need a VIP Tier?
- 30:16 Inside the 10K Brand Deal Challenge
- 36:09 The Partner Challenge That Flopped
- 42:00 Book Funnels and Finding Your Real ICP
- 50:07 The Case for Focus Over Shiny Objects
- 51:42 Where to Find Justin
📌 Resources:
🔗 Connect with Justin:
.png)