New Media
New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.
A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch.
New Media
$1M+ Email Marketing HACKS You’ve Never Heard Of With Daniel Bustamante
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Daniel Bustamante (Velocity, Ship 30 for 30) joins Matt and Kolby to break down the email launch tactics that add 20% to every launch—the mid-launch bonus that kills the dead middle, the $99 product that made $25K in 48 hours, the post-launch downsell, and the feedback email that makes your next launch better.
Timestamps:
- 00:55 Expiring Mid-Launch Bonuses (Kill the U-Shape)
- 03:18 What Bonus to Offer & Ideal Launch Length
- 07:36 The 48-Hour Flash Sale: $25K From a $99 Product
- 12:24 Hormozi's "Sold Out" Email & Waitlist Flywheel
- 16:24 Should You Cap Enrollment?
- 18:46 The Post-Launch Downsell (+15–20% Revenue)
- 22:15 Downsell Ideas & Checkout Upsells
- 24:12 When to Offer Payment Plans
- 28:44 The "Why Didn't You Buy?" Email
- 30:49 AI Hyper-Personalized Lead Magnets
- 35:39 Quiz Funnels Done Right
- 36:45 Why Cohort Courses Work (Ship 30 Lessons)
- 43:01 One Piece of Advice for Launching a Cohort
- 44:22 Where to Find Daniel
📌 Resources:
🔗 Connect with Daniel:
Enjoying the show? Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.
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