New Media
New Media is a podcast for founders and creators building independent media businesses. We explore how to grow and monetize audiences without depending on algorithms, advertising, and platforms you don't control. Each episode shares practical insights on building profitable media and education businesses.
A GrowLetter podcast, hosted by Matt McGarry and Kolby Hatch.
New Media
$1.2M In 70 Minutes: The Playbook Behind A Viral Creator Product Launch
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In today's episode, Matt and Kolby break down Alex Hormozi's three big content bets, his CAA signing and reality-show push, and Jessi Jean's $297 "Yap on Camera Challenge" that reportedly made $1.2M in a single day — pulling out what's working, what's being left on the table, and what every media founder should take notes on.
Timestamps:
- 00:00 Intro
- 02:25 The $1.2M Launch in 72 Minutes
- 07:34 Why Cohorts Are a Superior Business Model
- 11:54 Inside the Hybrid Cohort Format
- 17:15 Public Homework as a Viral Engine
- 17:57 Do You Even Need a Community?
- 20:22 Don't Sleep on Instagram
- 24:43 How Jessie Could Scale to $1M/Month
- 32:44 Hormozi's Content Bets: Show, Don't Tell
- 36:14 Bet #2: Netflix-Level Production ("Scale or Fail")
- 41:00 Bet #3: Live and Interactive Content
- 43:24 Replicating It Without a Big Budget
- 46:30 Legacy Media: CAA, Netflix, and Radio
- 50:07 Distribution Is King
📌 Resources:
- Jessi Jean — Yap On Camera Challenge
- Alex Hormozi — "Scale or Fail"
- Starter Story (acquired by HubSpot)
Enjoying the show? Leave a 5-star review on Apple or Spotify, then email matt@growletter.co or kolby@growletter.co with a screenshot and a question — we'll answer it on the show.
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