Power Chats
The Power Chats podcast is a platform created to spotlight team members of Mitsubishi Power Americas who share a passion for bringing the best customer service solutions to our internal and external customers. The goal is to facilitate collaboration and connections among team members and educate listeners through authentic conversations that can help bring awareness to positive aspects in all that they do.
Power Chats
Power Chats Podcast Episode #28: MIS Series Part 2 — The Voice of the Customer
Join us for Episode #28 of the Power Chats Podcast as we continue our Market Intelligence and Strategy (MIS) Series with guest Maria Salamanca, Senior Manager of MIS. Together, we unpack what the Voice of the Customer (VoC) truly means and why it matters—starting with a simple but powerful question: What exactly is the “Voice of the Customer”?
In this episode, we explore how Mitsubishi Power approaches customer understanding through measurable data. Our conversation covers:
- How we actually measure customer satisfaction
- The key performance indicators (KPIs) tied to customer feedback and brand equity
- Where we currently stand with these KPIs and what the latest results reveal
- How brand equity plays a role in our overall strategy and competitive positioning
Tune in and power up your perspective on what it really means to listen to the voice that matters most, your customers.