Ready to dominate insurance marketing in 2026? 

This comprehensive workshop shows independent P&C agents how to build a digital marketing strategy that generates consistent, high-quality leads while maximizing ROI.

What You'll Learn:
✅ Set revenue goals and calculate exactly how many leads you need monthly
✅ Master SEO, AI optimization (AEO/GEO), and generative search rankings
✅ Build a high-converting website that turns 25-30% of visitors into leads
✅ Optimize for ChatGPT, Perplexity, Google AI, and other answer engines
✅ Structure Google Ads campaigns that actually work (and avoid costly mistakes)
✅ Implement automation to follow up with leads in under 5 minutes
✅ Calculate your true cost-per-lead and marketing budget allocation
✅ Get more online reviews and leverage them for AI recommendations

Key Strategies Covered:

The Accelerated Growth Model: Drive leads, maximize conversions, optimize results
How to rank in AI search engines (not just Google)
Why 65% of leads come from organic SEO when done right
Landing page optimization that converts 5-10x better
Retargeting strategies using Facebook, Instagram, and Google
Database marketing automation for consistent lead nurture

Resources Mentioned:

Free Marketing Calculator: agentbrandingandmarketing.com/calculator
Download Workshop Workbook: agentbrandingandmarketing.com/workbook
Free Strategy Session: agentbrandingandmarketing.com/schedule
AI Rank Checker: geoptie.com/rank-tracker

Perfect For:
Independent insurance agents generating $500K+ annually who want to scale to $1M-$2M+ through strategic digital marketing, not just buying expensive leads.

Presented by Carl Willis, CEO of Agent Branding and Marketing - specializing in digital marketing for insurance agencies.

📞 Schedule Your Free Strategy Session: 888-572-8758

TIMESTAMPS:
0:00 - Introduction & Workshop Overview
4:37 - Setting Clear Revenue Goals for 2026
6:30 - Using the Lead Calculator Tool
13:45 - Setting Your Marketing Budget
22:03 - The Accelerated Growth Model Strategy
23:10 - Does SEO Still Matter in 2026?
25:58 - AEO & GEO: Answer Engine Optimization Explained
31:27 - How to Check Your AI Search Rankings
36:07 - Building Topical Authority for SEO
44:20 - Paid Search & Local Service Ads Strategy
51:22 - Website Conversion Optimization
1:01:35 - Reputation Management & Reviews
1:02:12 - Why 60% of Leads Don't Convert
1:04:33 - Marketing Automation That Works
1:08:44 - Complete Growth Roadmap Recap

#insurancemarketing #InsuranceAgents #DigitalMarketing #LeadGeneration #InsuranceAgency #SEO #GoogleAds #AIMarketing

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Episode Description:

The old ways of marketing insurance are fading fast. With rising client acquisition costs and shifting buyer expectations, independent P&C agents who fail to adapt are getting left behind.

In this episode, we break down the 9 digital marketing trends that are separating struggling agents from thriving ones—and show you exactly how to apply them to grow your book of business.

You'll discover practical, actionable strategies including local SEO tactics to own your zip code, social media approaches that build authority (not just followers), AI automation that saves time without losing the human touch, and video marketing strategies that build trust on autopilot.

Whether you're tired of inconsistent results or ready to future-proof your agency's growth, this episode gives you the roadmap.

What You'll Learn:

Local SEO - Competing Where You Convert (1:01)

• Why you don't need to rank nationally—you just need to own your zip code
• How to optimize your Google Business Profile for maximum visibility
• The power of Google reviews in boosting both trust and search rankings
• Mobile-first indexing strategies for local searches

Social Media with Intent (2:45)

• Why TikTok and Instagram Reels aren't just for Gen Z anymore
• How LinkedIn became a hotspot for life and commercial insurance discussions
• Platform-specific strategies: LinkedIn for authority, Instagram/TikTok for reach
• Moving beyond vanity metrics to build real authority and trust

Personalization at Scale (4:56)

• Why generic emails no longer work in today's market
• How to segment clients by life-stage (turning 65, young families, business owners)
• Creating dynamic landing pages based on campaign type
• Using analytics to send behavior-based follow-up emails

AI and Automation (6:20)

• How AI can draft emails, create SEO content, and qualify leads through chatbots
• Automating follow-up workflows: quote reminders, policy renewal nudges
• Integrating 24/7 chatbots to handle FAQs and schedule consultations
• Focusing on revenue-generating activities while automation nurtures leads

Video Marketing - Trust Building on Autopilot (7:18)

• Why short-form video (60 seconds or less) outperforms every other format
• How video builds trust faster than text ever could
• Recording 30-60 second videos answering common client questions
• Hosting live Q&A sessions and repurposing them into bite-sized content

Educational Content Marketing (8:55)

• Why consumers have already chosen their agent before they make contact
• Positioning yourself as a teacher, not just a salesperson
• Creating blog posts, guides, and checklists tailored to your niche
• Hosting free webinars and sharing real-world success stories

Data-Driven Marketing (10:35)

• Stop guessing—know exactly what's working and what's not
• Using Google Analytics and CRM tools to track lead sources
• A/B testing subject lines, ad copy, and landing page layouts
• Building simple dashboards to track KPIs in real-time

Privacy-First Marketing (11:08)

• Why consumers are skeptical about how their dat

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In this episode of the Digital Insurance Agent podcast, we dive into the marketing trends reshaping how independent P&C agents attract and retain clients in 2025. If you've been feeling overwhelmed by digital transformation, this episode is your roadmap to getting ahead.

We explore how AI automation is revolutionizing client communication and data analysis, why personalization is non-negotiable for building trust, and how content marketing establishes you as the go-to expert in your market. Plus, we cover mobile-first and voice search strategies that most agents are still ignoring.

The agents who adapt to these technologies now will have a massive advantage over the next 18-24 months. Don't wait until you're playing catch-up—tune in and learn how to dominate your market with the latest digital marketing strategies.

Show Notes

Episode Overview

The success of your insurance agency depends significantly on how well you leverage digital marketing strategies. In this episode, we break down the key trends shaping the future of insurance agent marketing and give you practical steps to implement them in your business.

Key Topics Covered

AI Automation for Insurance Agents

• Using chatbots and virtual assistants to handle frequently asked questions
• Automating policy price calculations and routine tasks
• Leveraging AI for data analysis and client behavior predictions
• Integrating AI into your CRM system for personalized product recommendations
• Automating email marketing campaigns and lead management

Personalization as a Competitive Advantage

• Why one-size-fits-all packages no longer work
• Matching products and services to individual client needs
• Creating that "concierge feel" clients are looking for
• Personalizing email marketing for better engagement
• Building trust through customized service offerings

Content Marketing & Topical Authority

• Why Google's AI prioritizes expertise in search results
• Types of content that establish your authority: blog posts, videos, articles
• Using social media channels effectively (LinkedIn, Google Business Profile)
• Positioning yourself as the go-to expert in your geographic area
• Building trust with prospects through valuable content

Mobile-First Optimization

• Why most searches start on mobile devices
• Optimizing your website for smartphone users
• Creating vertical videos for mobile consumption
• Understanding the mobile-to-desktop customer journey
• Making your content mobile-friendly from the start

Voice Search Optimization

• How voice search queries differ from typed searches
• Adapting your SEO strategy for voice assistants (Siri, Google, Alexa)
• Optimizing landing pages for conversational queries
• The growing importance of mobile apps in your marketing mix

Technology Partnerships

• Integrating online platforms with technology companies
• Tools that keep you in front of prospects and customers
• Making yourself "inescapable" in your marketplace
• Leveraging captive agent resources if applicable

Data Protection as a Marketing Tool

• Building consumer trust through

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Don't Let Your Insurance Agency Become Invisible in 2026

The rules of insurance lead generation have changed dramatically. Since mid-2024, organic search click-through rates are down 61% and paid search CTRs have dropped 68% due to Google's AI overviews. If you're still relying on word-of-mouth referrals alone, you're about to face a rude awakening.

In this comprehensive episode, Carl Willis, CEO of Agent Branding & Marketing, reveals the exact blueprint independent P&C insurance agents need to future proof their lead generation and dominate their local markets in 2026.

What You'll Learn:
✅ Why 67% of insurance agents will struggle in 2026 (and how to avoid being one of them)
✅ The 4-pillar marketing ecosystem that generates consistent leads 24/7/365
✅ How Google's Gemini AI is rewriting SEO rules and what to do about it
✅ Smart PPC strategies that avoid wasted ad spend and actually convert
✅ Automated referral systems that multiply your best leads without cold asking
✅ The biggest leak in your funnel where 60% of leads are lost (and how to fix it)
✅ Real-world case study: How one agent achieved a 3x pipeline increase in 90 days

The 4 Pillars of a Winning Lead Ecosystem:
1. SEO & AI Optimization - Master Answer Engine Optimization (AEO) to appear in Google's AI-generated recommendations, not just traditional search results. Learn structured data strategies and topical authority building that makes you the obvious choice.

2. Strategic Pay-Per-Click - Stop burning your budget on broad match keywords and homepage traffic. Discover tight location targeting, negative keyword strategies, and high-converting landing pages that actually close business.

3. Automated Referral Systems - Turn every policyholder into an automatic referral source using CRM workflows that never forget to ask. No more manual cold asking required.

4. Multi-Touch Follow-Up - Implement text, email, and voicemail sequences that nurture prospects through their entire decision-making journey with 10-12 touchpoints that convert.

Why This Matters Now:
Google's Gemini 3.0 AI is fundamentally changing how consumers find insurance agents. Traditional SEO and PPC strategies that worked 12 months ago are bleeding leads today. Customer acquisition costs have doubled since 2020, and without a synergistic marketing ecosystem, you'll either overpay for every lead or become completely invisible to prospects.

The solution isn't chasing the next marketing tactic—it's building a self-perpetuating machine where SEO fuels PPC, your CRM powers referrals, and retargeting accelerates conversions. When these four pillars work together in harmony, you create a spiderweb that captures prospects at multiple touchpoints and guides them to close.

About Carl Willis:
Carl Willis is CEO of Agent Branding & Marketing and has been marketing online since 1997. A former financial advisor (Series 6, 7, 63, 65, Life & Health), he's the author of "Digital Domination for Insurance Agents" and creator of The Marketing Classroom. Carl is recognized as a go-to expert for insurance agency digital marketing strategy and host of the Digital Insurance Agent Podcast.

Ready to Build Your 2026 Lead Ecosystem?
If you're an independent P&C agent

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Brian Greenberg, founder of Quoteplicity and former owner of a seven-figure life insurance agency, reveals the exact digital marketing strategies he used to generate over $1 million in annual premium for 10+ consecutive years—and how he eventually sold the business for a successful exit.

In this episode, Brian breaks down his "Salesman Who Doesn't Sell" philosophy, explaining how he built automated sales funnels that pre-qualified and educated prospects before they ever picked up the phone. Learn how he generated insurance leads for as little as $4-$9 each using Facebook ads, automated follow-up sequences, and quote comparison tools that did 75% of the selling for him.

After selling his agency, Brian took the software and systems he'd developed and created Quoteplicity—a platform that gives insurance agents access to the same tools he used to build his business. Discover how modern insurance agents are using these consumer-facing quoting tools, automated workflows, and CRM integrations to scale their agencies and close 5-10% of their leads.

Whether you're struggling with lead generation, overwhelmed by manual follow-up, or simply want to work smarter instead of harder, this episode is packed with actionable strategies you can implement immediately.

Show Notes

Guest: Brian Greenberg

Founder & CEO, Quoteplicity

• Former owner of True Blue Life Insurance (sold after 15 years)
• Generated $1M+ in annual premium for 10 consecutive years
• Creator of automated insurance sales systems and quoting software

Website: Quoteplicity.com

Episode Timeline

[00:00] Introduction

• Welcome to the Digital Insurance Agent Podcast
• Introducing Brian Greenberg from Quoteplicity

[00:25] Brian's Journey: Building a Million-Dollar Agency

• Started in 2008 when digital selling was new
• Owned a life insurance agency for 15 years
• Generated $1M+ in annual premium for 10 years straight
• Built agency entirely on phone and online sales
• Ranked highly in Google search results

[01:00] The Agency Sale & Birth of Quoteplicity

• Sold the website to a buyer who wanted the domain
• Retained all the proprietary software and tools
• Built incredible funnels, rate comparison quotes, and application tools
• Took time off, then launched Quoteplicity
• Mission: Offer software quoting and underwriting tools to other agents

[01:35] Understanding the Opportunity in Technology

• Many agents are scared and don't know where to start
• Importance of becoming a student of available technology
• Breaking down terminology: What are funnels?
• Demystifying the technical jargon for everyday agents

[02:51] The Net Analogy: How Digital Marketing Works

• Casting the net: Getting customers to find you (website)
• Reeling in the net: Converting them to sales (funnel)
• Can use your own website or third-party listings (Yelp, local business sites)
• Bringing prospects into your ecosystem

[03:41] Selling Without Being There

• The power of video: Record once, play repeatedly
• Creating automated sales presentations
• Building trust th

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Copywriting is one of the most powerful marketing tools available to insurance agents. Whether you're selling property and casualty policies, life insurance, or Medicare plans, the right words can transform prospects into clients. But here's the challenge: insurance products can be complex, and consumers are naturally cautious about making important financial decisions. That's why mastering insurance copywriting is essential for any agent looking to stand out in today's competitive marketplace.

In this essential episode of The Digital Insurance Agent Podcast, we walk you through proven copywriting techniques that actually drive results, plus practical tips to help your insurance business maximize every piece of content you create. You'll discover how to craft copy that connects emotionally, builds trust, and guides prospects toward making decisions that protect what matters most to them.

From understanding your target audience and speaking their language to structuring content for maximum impact and avoiding common mistakes that erode trust, this episode provides a comprehensive roadmap for creating marketing materials that stand out from your competition. You'll learn the three fundamental principles that should guide every piece of insurance copy you create: simplicity, benefits-focused messaging, and storytelling that makes abstract concepts tangible.

We'll explore proven conversion techniques including leading with benefits rather than features, connecting emotionally with prospects who are making deeply personal protection decisions, leveraging social proof through testimonials and success stories, and always including clear calls to action that guide readers toward the next step. You'll also discover how to structure your content from headline to conclusion, common copywriting mistakes that even experienced agents make, and strategies for continuously improving your copywriting skills.

Whether you're writing website content, email campaigns, social media posts, or policy explanations, this episode will help you create copy that builds trust, educates prospects, and demonstrates why you're the right agent to meet their needs. Because in insurance sales, every word you write is an opportunity to showcase your expertise, build credibility, and connect with prospects on a deeper level.

Stop letting boring, jargon-filled copy cost you clients. Learn how to write insurance copy that resonates, converts, and positions you as the trusted advisor your prospects are searching for.

Show Notes

Introduction: The Power of Insurance Copywriting (00:01)

• Copywriting is one of the most powerful marketing tools for insurance agents
• Whether selling P&C, life insurance, or Medicare plans, the right words transform prospects into clients
• The Challenge: Insurance products are complex and consumers are cautious about financial decisions
• Mastering insurance copywriting is essential to stand out in today's competitive marketplace
• Today's Focus: Proven copywriting techniques that drive results and practical tips to maximize every piece of content you create

Always Start Here: Understanding Your Target Audience (01:15)

• Effective insurance copywriting begins with thorough understanding of your audience
• Before writing a single word, ask:

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📈 Struggling to convert prospects? Your existing clients are your secret weapon.
In this free training, Carl Willis (CEO of Agent Branding & Marketing) reveals the exact 5-step framework insurance agents use to turn satisfied clients into case studies that sell 24/7—without spending a dime on ads.

⏰ TIMESTAMPS & KEY TAKEAWAYS:
0:00 - Introduction: Why Social Proof Selling Works
3:38 - The Psychology Behind Buying Decisions (93% of consumers trust reviews)
5:27 - What Is Social Proof? (Beyond Just Reviews)
6:43 - The 4 Psychological Triggers That Drive Sales
9:02 - Creating Powerful Case Studies: The Story Arc Method
11:32 - The 5S Framework (Situation, Struggle, Solution, Social Validation, Success)
14:19 - Where to Use Case Studies (Email, Social Media, Proposals)
15:45 - Real Results: How One Agent Increased Closings from 12 to 22/Month
17:03 - Automating Your Testimonial Collection System
19:07 - Common Mistakes to Avoid (Vague vs. Powerful Testimonials)
21:01 - Recommended Tools & Tech Stack
21:36 - Action Step: Build Your First Case Study NOW

🎯 WHAT YOU'LL LEARN:
✅ Why 84% of consumers trust online reviews as much as personal recommendations
✅ The exact 5S framework to create case studies that convert (even if you hate writing)
✅ How to automate testimonial collection so wins don't die in your inbox
✅ Where to place social proof for maximum impact (11+ proven locations)
✅ The difference between weak testimonials and ones that drive revenue

👤 ABOUT CARL WILLIS:
Carl Willis is the CEO of Agent Branding & Marketing, international keynote speaker, and author of "Internet Marketing for Small Business." Since 1997, he's helped thousands of insurance agents grow their agencies through proven digital marketing strategies.

PERFECT FOR:

Independent insurance agents
Captive insurance agents
P&C agents
Life insurance agents
Health & Medicare agents
Agents spending too much on leads who want organic growth

📚 RESOURCES MENTIONED:

Bonjoro (video testimonials)
Vocal Video (video testimonials)
HubSpot, Agency Zoom, GoHighLevel (CRM integrations)

📞 READY TO IMPLEMENT THIS SYSTEM IN YOUR AGENCY?
Agent Branding & Marketing specializes in helping insurance agents build automated marketing systems that generate qualified leads and referrals on autopilot.

👉 Schedule your FREE strategy call: https://agentbrandingandmarketing.com/schedule

📞 Or call us directly: 888-572-8758
Let's turn your satisfied clients into your best closers and help you dominate your market!

#InsuranceAgentMarketing #SocialProofSelling #InsuranceAgents #CaseStudies #InsuranceSales

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Productivity is the lifeblood of any successful insurance agency. When your office runs efficiently, you gain more time for clients, close more policies, and grow revenue—all without burning out your team. But in an industry where you're juggling client communication, policy management, compliance requirements, and business development, how do you maximize productivity without working around the clock?

In this episode of The Digital Insurance Agent Podcast, we reveal seven proven power moves that will transform how your insurance office operates. Whether you're a property & casualty agent, Medicare specialist, life insurance professional, or captive agent, these strategies will help you streamline operations, eliminate time-wasting activities, and focus on the high-value work that actually grows your business.

From automating routine tasks and leveraging cutting-edge technology to mastering time management and harnessing the power of AI, we'll walk you through actionable strategies that deliver real results. You'll discover how to reduce human error, track performance effectively, and free up valuable time that can be reinvested into client relationships and revenue-generating activities.

We'll also tackle the often-overlooked aspects of productivity: preventing burnout through work-life balance, staying agile in a rapidly changing insurance landscape, and measuring productivity to identify bottlenecks and optimize workflows. Because sustainable productivity isn't about working harder—it's about working smarter with intentional systems and strategies.

The best part? Boosting productivity doesn't require radical changes. Consistent, intentional improvements compound over time, creating dramatic results for your agency. Whether you're a solo agent looking to scale or managing a team that needs better systems, this episode provides the blueprint for increased efficiency, improved profitability, and better client service.

Ready to reclaim your time, increase your output, and build a more productive insurance agency? Let's dive into these seven power moves.

Show Notes

Introduction: Why Productivity Matters for Insurance Agents (00:01)

• Productivity is essential to insurance agency success
• When your office runs efficiently, you gain more time for clients
• Efficient operations lead to more closed policies and revenue growth
• Productivity prevents team burnout
• Proven strategies help agents improve office productivity and achieve better outcomes

Power Move #1: Automate Routine Office Tasks to Save Time (00:31)

• Insurance agents handle everything from client communication to policy management
• Repetitive tasks consume valuable time and energy
• Tasks to automate:
  • Appointment scheduling
  • Email follow-ups
  • Document generation
• Benefits of automation:
  • Frees up valuable time
  • Streamlines workflows
  • Reduces human error
  • Allows focus on high-value activities that grow your business

Power Move #2: Leverage Modern Technology to Improve Efficiency (00:58)

• Embrace the right tools to dramatically improve productivity
• Key technology solutions:
  • CRM systems for client management
  • E-signature platforms for f

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In an industry built on trust, your ability to connect with people is your most valuable asset. While digital marketing tools are essential, the timeless art of networking remains the foundation for long-term success in the insurance business.

In this episode of The Digital Insurance Agent Podcast, we explore why networking isn't just a growth tactic—it's the cornerstone of building lasting client relationships and sustainably growing your agency. Whether you're a property & casualty agent, Medicare specialist, or life insurance professional, effective networking techniques will help you turn new clients into loyal advocates who bring consistent revenue and valuable referrals.

Attracting new clients is only half the battle. The real success comes from ensuring clients are satisfied, retained, and actively referring others to your agency. In this episode, you'll discover actionable strategies to expand your professional network, engage with your community, build strategic partnerships, and create systems that turn one-time clients into lifetime relationships.

If you're ready to master the art of networking and unlock the full potential of your insurance agency, this episode is packed with practical insights you can implement immediately.

Show Notes

The Foundation: Why Networking Matters (00:01)

• Your ability to connect with people is your most valuable asset in insurance
• Networking works both online and in person
• Trust-building is the foundation for long-term success
• Attracting new clients is only half the battle—retention and satisfaction drive sustainable growth

The Value of Long-Term Client Relationships (00:26)

• Long-term clients bring consistent revenue
• Satisfied clients become your best referral advocates
• Loyal relationships maximize your agency's long-term value
• Effective networking turns new clients into loyal ones

Attend Industry Events (01:26)

• Continuously expand your network by engaging with industry professionals
• Attend conferences, seminars, and webinars
• Connect with like-minded professionals passionate about insurance
• Benefits include: 
  • Expanding your professional network
  • Building relationships with other insurance professionals
  • Staying updated on industry trends and innovations
  • Sharing experiences and insights

Join Insurance Networking Groups (02:48)

• Leverage platforms like LinkedIn, X (Twitter), and Facebook
• Find groups focused on the insurance industry and specific niches
• Simply joining isn't enough—be an active participant
• Engage in discussions, answer questions, and share insights
• Active involvement boosts visibility, credibility, and trust
• You'll get out of groups what you put into them

Leverage Social Media (03:46)

• Use platforms like Instagram, YouTube, X, Facebook, and LinkedIn
• Social media isn't just about visibility—it's about engagement
• Use platforms to: 
  • Connect with target audiences
  • Engage with prospects
  • Answer questions
  • Build relationships in your market
• Consistent and meaningful interactions turn prospects into long-term clients
• Build r

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Tired of chasing cold leads and relying on outdated marketing tactics? In this episode, we dive into 6 innovative lead magnet strategies that insurance agents can use to consistently attract, engage, and convert ideal prospects. Whether you're an independent or captive agent, these ideas will help you establish authority, build trust, and keep your pipeline full.

👉 Learn how to use risk assessments, webinars, case studies, and more
👉 Discover how to turn cold leads into loyal clients
👉 Get tips to boost conversions using smart, value-driven content

Need help implementing this? Book a free strategy session: https://agentbrandingandmarketing.com/schedule

#InsuranceMarketing #LeadMagnets #InsuranceAgents #ClientAttraction #DigitalMarketingTips #InsuranceSales #EmailMarketing #LeadGeneration #WebinarMarketing #AgentBranding

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Discover how AI tools can transform your insurance agency with proven automation workflows that save hours every week. In this comprehensive guide, insurance marketing expert Carl Willis reveals the exact AI tech stack used by top-performing agents to automate lead follow-ups, streamline client communication, and boost closing rates.

🔥 AI Tools Covered:

• ChatGPT & Claude for email automation and client communication
• Zapier for seamless lead flow automation
• Otter AI for meeting transcription and CRM integration
• Gemini for real-time research and quick replies
• Fathom AI for Zoom meeting summaries

⚡ What You'll Learn: 

✅ How to automate lead follow-ups in under 15 minutes 

✅ Create custom GPT assistants trained on your writing style 

✅ Set up Zapier workflows that connect 6,000+ apps 

✅ Reduce admin work from 2 hours to 30 minutes daily 

✅ Improve speed-to-lead response times dramatically

🎯 Perfect For:

• Independent insurance agents looking to scale
• Agency owners wanting to improve team efficiency
• Agents struggling with lead follow-up consistency
• Anyone wanting to leverage AI without technical expertise

📈 Results You Can Expect:

• Higher closing percentages through consistent follow-up
• More time for revenue-generating activities
• Professional, polished client communications
• Complete lead tracking and compliance documentation

Presented by Carl Willis, CEO of Agent Branding and Marketing, former financial advisor, and host of the Digital Insurance Agent Podcast. Get your AI strategy session at agentbrandingandmarketing.com/schedule

Timestamps: 

00:00 - Introduction to AI for Insurance Agents 

02:05 - The Marketing Ecosystem Overview 

06:14 - How AI Solves Common Agent Problems 

08:15 - Essential AI Tech Stack Breakdown 

10:24 - ChatGPT & Claude for Copywriting 

16:08 - Zapier Automation Workflows 

19:37 - Otter AI Meeting Documentation 

21:22 - Real-World Implementation Scenarios 

28:08 - Getting Started This Week

#InsuranceAgent #AIAutomation #LeadGeneration #AgentBrandingAndMarketing #InsuranceAgent #AIAutomation #ChatGPT #Zapier #LeadGeneration #InsuranceMarketing #DigitalInsuranceAgent #AgentBrandingAndMarketing #InsuranceTech #CRMAutomation #AI2025 #InsuranceAgency #LeadFollowUp #InsuranceSales #MarketingAutomation #OtterAI #Claude #Gemini #FathomAI #InsuranceTraining

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Want to attract better leads, craft smarter campaigns, and close more policies? It all starts with understanding your market. In this episode, we reveal the top market research strategies every insurance agent needs to know. Learn how to gather real insights about your audience, assess your competitors, and use data to grow your agency with confidence — not guesswork.

You'll discover:
✅ The most effective market research methods (surveys, interviews, social listening & more)
✅ Which tools to use — including SurveyMonkey, Google Trends, and SEMrush
✅ How to analyze competitors and align your products with real customer needs
✅ Why research is your secret weapon in a saturated insurance market

👉 Book a free strategy session at: https://agentbrandingandmarketing.com/schedule

#InsuranceMarketing #MarketResearch #InsuranceAgents #LeadGeneration #MarketingStrategy #CompetitiveAnalysis #InsuranceBusinessGrowth #AgentBranding #CustomerInsights #InsuranceSales

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Struggling to get local insurance leads? Your Google Business Profile might be the missing piece. In this episode, we break down how insurance agents—both independent and captive—can fully optimize their Google Business Profile to boost visibility, credibility, and client acquisition.

You’ll learn:

• Why Google Business is your digital storefront
• How to structure your profile to land in Google’s Local 3-Pack
• Best practices for selecting business categories
• What media assets to upload to make your agency stand out
• How to write a compelling business description and list services
• The 2025 video verification process for Google listings
• Ongoing strategies to maintain your profile and dominate local SEO

Whether you're focused on auto, home, Medicare, or life insurance, this tutorial will help you attract more local, ready-to-buy clients.

👉 Need help with your local SEO strategy? Schedule a strategy session with us at AgentBrandingandMarketing.com/schedule and let’s take your agency to the next level.

#InsuranceMarketing #GoogleBusinessProfile #LocalSEO #InsuranceLeads #IndependentAgentMarketing #MedicareAgentMarketing #InsuranceSEO #GoogleMyBusinessTips #InsuranceAgencyGrowth #DigitalMarketingForAgents #LocalLeadGeneration #InsuranceAgents #InsuranceBusinessGrowth #LocalBusinessSEO #GoogleMapsOptimization

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In this powerful episode of the Digital Insurance Agent Podcast, Adi Soozin shares the secrets behind building an indestructible winner’s mindset — a critical edge for insurance agents, entrepreneurs, and high performers in today’s fast-paced digital world.

🎙️ Hosted by Carl Willis, this conversation dives deep into Adi’s journey — from breaking marketing records with Apple to building elite networks across Fortune 500 companies and real estate empires. Learn how she overcame setbacks, silenced critics, and trained her mindset for resilience, clarity, and high-impact results.

💡 Whether you're a digital insurance agent, startup founder, or marketing leader, this episode will reshape how you think about stress, automation, burnout, imposter syndrome, and scaling your business.

Highlights:

• How to lead with clarity and confidence under pressure
• Why hydration, automation, and mental resets are game changers
• Daily rituals of high performers
• Why promoting your business is not selfish — it's service
• Tools to fight self-doubt and decision fatigue

📘 Get Adi’s book Tools of Marketing Titans: https://a.co/d/5xOXY9r
🎓 Check out her Elite Startup Toolkit courses: https://molo9.com
📱 Follow Adi on LinkedIn for more insights: https://www.linkedin.com/in/adisoozin

🔔 Don't forget to like, subscribe, and comment — What part of Adi's mindset strategy resonated most with you?

#AdiSoozin #WinnersMindset #DigitalInsuranceAgent #InsuranceMarketing #EntrepreneurMindset #ScalingBusiness #LeadershipDevelopment #ImposterSyndrome #MindsetMatters #CarlWillis #MarketingAutomation #EliteStartups #BusinessResilience #HighPerformanceHabits #DigitalMarketingForAgents

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In this episode of the Digital Insurance Agent Podcast, host Carl Willis sits down with AI strategist and trainer Marnie Wills for a masterclass in integrating AI into your insurance agency operations. From creating your own second brain with AI assistants to reframing AI as amplified intelligence—not artificial—this conversation is packed with actionable insights for business owners ready to leverage AI for real growth.

Marnie shares her journey from rugby coach and PE teacher to AI consultant, breaking down the most efficient ways to implement tools like ChatGPT, Claude, Perplexity, and Gemini into your workflows. Learn how to:

✅ Set up AI assistants for content, lead generation & team productivity
✅ Use deep research agents to outpace your competition
✅ Reclaim control of your marketing strategy with AI-driven repurposing
✅ Shift your mindset to see AI as your new operating system

Whether you're a insurance agency owner, insurance agent, or just trying to get ahead in an AI-first world, this is a must-listen.

🔗 Connect with Marnie on LinkedIn: https://www.linkedin.com/in/marniewills
📲 Follow her content: @BusinessWithAIStrategist on all platforms

#AIforBusiness #DigitalInsuranceAgent #AIAssistants #SmallBusinessAI #AIstrategy #ChatGPT #ClaudeAI #PerplexityAI #MarnieWills #CarlWillis #SecondBrain #MarketingAI #InsuranceMarketing #AIworkflow #BusinessAutomation

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In this episode of the Digital Insurance Agent Podcast, host Carl Willis interviews Barton Henderson, Esq.—a licensed attorney turned serial entrepreneur. Discover how Bart went from law school side hustles to building a 7-figure business that landed on the Inc. 5000 list.

You'll learn how Bart leveraged systems, minimized overhead, and avoided “headache businesses” by embracing automation, partnerships, and culture-driven leadership. He also shares insights on:

• Avoiding burnout with mindset shifts
• Building systems without losing momentum
• When to delegate (even if you're the best at it)
• Creating a culture of honesty, accountability & trust
• Scaling with freedom in mind
• Legal & operational risk management for entrepreneurs

Whether you're an insurance agent, agency owner, or service-based entrepreneur, this episode is packed with practical strategies to help you grow a business that doesn't own you.

📌 Connect with Bart:
👉 Instagram: @barthendersonesq
👉 Website: www.barthenderson.com
👉 Agora Guild (30-Day Free Trial): www.agoraguild.com

🎧 Subscribe for more real-world insights from digital-first entrepreneurs.
#Entrepreneurship #BartHenderson #InsuranceAgents #BusinessGrowth #DigitalMarketing #SmallBusinessTips #AgoraGuild #FreedomBusiness

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In this powerful episode of the Digital Insurance Agent Podcast, host Carl Willis sits down with Mitchell Weisburgh, entrepreneur, educator, and author of Mindshifting, to uncover the invisible mental ceilings that keep insurance agency owners stuck in survival mode. Mitchell breaks down the five survival brain responses, explains how to tap into your prefrontal cortex, and shares practical, neuroscience-backed strategies to help independent agents lead more effectively, think flexibly, and create cultures of collaboration and growth.

Whether you're an independent P&C agent, a captive agency owner, or a life and Medicare specialist, this episode delivers the leadership mindset tools to elevate your business beyond reactive decision-making.

🔗 Learn more about Mitchell and his mission: https://mindshiftingwithmitch.com
🎧 Subscribe for more growth-focused content tailored to the modern insurance agent!

#DigitalInsuranceAgent #InsuranceLeadership #Mindshifting #MitchWeisburgh #CarlWillis #SurvivalMode #EntrepreneurMindset #InsuranceAgencyGrowth #EmotionalIntelligence #LeadershipDevelopment

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In this episode of the Digital Insurance Agent Podcast, host Carl Willis sits down with Mike Jesowshek, CPA, tax strategist and host of the Small Business Tax Savings Podcast, to unpack the most overlooked yet powerful tax planning strategies for insurance agents and entrepreneurs.

From choosing the right business entity to leveraging pre-tax spending, hiring your kids, and forming a board—even as a solo agent—Mike shares actionable tips that can save you thousands legally.

If you're an independent insurance agent, captive agent, Medicare broker, or small business owner who’s tired of overpaying in taxes, this episode is a must-listen.

🔔 Subscribe for more insights on growing your insurance business using digital strategies and smart financial planning.

📌 Topics Covered:

• Tax Planning vs. Tax Preparation
• Most-missed tax deductions for small businesses
• Entity selection (LLC vs S Corp)
• How to legally hire your kids
• Using a board for business and tax benefits
• Real-world examples that save agents money

📎 Resources:

Visit Mike at: https://taxsavingspodcast.com

Learn more about his software: https://taxelm.com


#TaxPlanning #InsuranceAgentMarketing #MikeJesowshek #DigitalInsuranceAgent #TaxTips #SmallBusinessCPA #InsuranceMarketing #TaxStrategy #EntityStructure #HireYourKids #BusinessDeductions #CPAadvice #CarlWillis #AgentBrandingMarketing

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Discover how to leverage video marketing to grow your insurance agency by selling before the first conversation even begins. In this exclusive webinar, Carl Willis, CEO of Agent Branding & Marketing (ABM), shares powerful strategies for using short-form videos to pre-position yourself as the trusted expert in your niche.

You’ll learn:

• Why video builds emotional engagement and trust
• How to simplify complex insurance topics with video
• What types of videos (service overviews, FAQs, testimonials) drive conversions
• The best platforms for publishing and maximizing video reach
• Tools and tips to create impactful videos—even if you're camera shy

Whether you’re a P&C, Medicare, or life insurance agent, this training equips you with actionable insights to dominate your local market with high-converting video content.

🔗 Learn more or book a strategy session: https://agentbrandingandmarketing.com/schedule
📞 Call us at: 888-572-8758

#InsuranceMarketing #VideoMarketing #InsuranceAgents #CarlWillis #ABMStrategies #DigitalMarketing #ClientAttraction #InsuranceSales #MarketingWebinar #ShortFormVideo #SEOForAgents #ContentMarketing

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Discover how to turn client reviews into a lead-generating machine in this powerful webinar hosted by Carl Willis of Agent Branding & Marketing. Learn proven strategies to gather impactful reviews, boost local SEO, build emotional trust, and maximize your agency's online footprint. Whether you're an independent P&C agent, captive agent, Medicare specialist, or life insurance agent, this training will show you how to transform trust into revenue. Includes a 30-day action plan and insights into how Google’s AI and answer engine updates affect your visibility.

📞 Book your free strategy call: https://agentbrandingandmarketing.com/schedule
🎙 Subscribe to The Digital Insurance Agent Podcast

#InsuranceMarketing #OnlineReviews #InsuranceLeads #DigitalMarketing #LocalSEO #ClientReviews #InsuranceAgents #CarlWillis #AgentBranding #InsuranceSales #GoogleReviews #SEO #InsuranceWebinar #InsuranceAgencyGrowth

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Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw

Are you an insurance agent struggling to stay visible in the evolving world of search? Discover how the transition from traditional SEO to Answer Engine Optimization (AEO) is reshaping the digital landscape—and how you can position yourself as the trusted local authority in your community.

In this power-packed webinar, Carl Willis, CEO of Agent Branding & Marketing, explains how AI-powered search engines like Google Gemini are changing the way clients find insurance services. Learn practical, actionable strategies to dominate local search results, increase conversions, and future-proof your marketing efforts in an era where being the trusted answer matters more than being just a search result.

✅ How AI is transforming local search behavior
✅ The essentials of building topical and local authority
✅ Optimizing your Google Business Profile for AI overviews
✅ Creating high-impact FAQs, content, and video for visibility
✅ Leveraging reviews, local data, and structured content to rank

Perfect for independent and captive insurance agents—property & casualty, Medicare, and life.

#AnswerEngineOptimization #InsuranceMarketing #LocalSEO #AEO #InsuranceAgentMarketing #DigitalMarketing #GoogleBusinessProfile #AIsearch #TopicalAuthority #SEO #CarlWillis #AgentBrandingAndMarketing

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In this powerful episode of The Digital Insurance Agent Podcast, Carl Willis sits down with Michael Allison, founder of The Adversity Academy and Marine Corps veteran, to discuss the hidden challenges insurance agents face as they move from top producers to effective leaders. Discover how emotional intelligence, mental health awareness, and resilience can transform your agency’s culture and performance.

Michael shares actionable insights on recognizing burnout, building inclusive teams across generations and cultures, and overcoming imposter syndrome. Plus, learn practical leadership strategies to balance high performance with personal well-being and how to leverage your personal story as your superpower.

Whether you’re an independent agent, a captive agent with companies like State Farm or Farmers, or leading a Medicare or life insurance team, this conversation will equip you with the tools to lead with confidence and clarity in today’s fast-changing market.

👉 Connect with Michael Allison: https://www.theadversityacademy.com
👉 Follow Michael on X: @IAmMichaelWAllison
👉 Subscribe for more episodes and insights for digital-first insurance professionals.

#InsuranceLeadership #EmotionalIntelligence #InsuranceAgentTraining #MentalHealthMatters #BurnoutPrevention #ImposterSyndrome #Resilience #TeamBuilding #DigitalInsuranceAgent #InsuranceSales #InsuranceMarketing #LeadershipDevelopment #TheAdversityAcademy

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https://agentbrandingandmarketing.com

In this episode of The Digital Insurance Agent Podcast, Carl Willis sits down with Jonathan Mast of Whitebeard Strategies to explore how AI is transforming the way entrepreneurs and small businesses operate in 2025. Discover the mindset shift toward "AI First" thinking, practical use cases like customer service automation, lead qualification, sales support, and content creation. Jonathan shares real-world examples of how businesses are saving time, improving customer experiences, and scaling operations using tools like ChatGPT, Gemini, and Claude. Plus, learn how AI is shaping the future of digital marketing, SEO, and customer engagement in the era of Google’s AI Overviews and Gemini Search. If you're looking to implement AI in your business but don’t know where to start, this episode is packed with insights to help you leap ahead of your competition.

Join us as we demystify AI and show you how to make it work for you, not replace you.

Learn more about Jonathan - https://whitebeardstrategies.com/

Join Jonathan's AI Facebook Group - https://www.facebook.com/groups/770013594406867

#DigitalInsuranceAgent #AIforSmallBusiness #ArtificialIntelligence #AIProductivity #BusinessAutomation #AIInSales #AIInMarketing #LeadQualification #CustomerServiceAI #ChatGPT #GeminiAI #ClaudeAI #SEO2025 #GoogleAIOverviews #Entrepreneurship #BusinessGrowth #AIForEntrepreneurs #AIFirstMentality #insuranceagents #insurancemarketing #JonathanMast

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Are you building an insurance agency that will thrive beyond your own involvement? In this inspiring episode of The Digital Insurance Agent podcast, Carl Willis and Nikki Coner of Packaged to Profit close out their six-part series by discussing how to move from being an insurance producer to becoming the architect of a legacy agency.

Learn how to make strategic decisions with the next decade in mind, empower future leaders, codify your company culture, and install the SOPs and structures necessary for a self-sustaining, profitable business. Whether you plan to sell or pass it down, this episode helps you define and design the agency of your dreams.

🚀 Topics Covered:

• Visionary leadership vs. day-to-day operations
• Developing leaders and succession planning
• Building culture that thrives without your presence
• Architecting systems and SOPs for generational sustainability
• Creating your 10-year blueprint and reverse-engineering success

🔗 Connect with Nikki at packagedtoprofit.com and sign up for her info sessions or join weekly Scale Talks Live on Sundays.

#LegacyAgency #InsuranceAgencyGrowth #VisionaryLeadership #InsuranceMarketing #DigitalInsuranceAgent #NikkiConnor #CarlWillis #InsuranceSuccess #BusinessSuccessionPlanning #EntrepreneurMindset

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Are you an insurance agency owner feeling stuck at a growth plateau? In this powerful episode of The Digital Insurance Agent podcast, Carl Willis is joined by Nikki Coner from Packaged to Profit to dive deep into scalable growth strategies for insurance agencies. Discover how to systematize before you strategize, automate lead touchpoints, build performance-based compensation, and delegate effectively to scale your business—without sacrificing client experience or your quality of life.

👉 Learn why outdated systems and undefined roles may be holding your agency back
🚀 Find out how to audit your agency’s operations to identify bottlenecks
🧠 Shift your mindset from producer to CEO with actionable tips
🎯 Get insight into creating a 90-day strategic plan and scaling team performance

🔗 Connect with Nikki at packagedtoprofit.com to join her info sessions and weekly Scale Talks.

#InsuranceAgent #AgencyGrowth #InsuranceMarketing #ScaleYourBusiness #DigitalInsuranceAgent #NikkiConnor #CarlWillis

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