Are you an independent insurance agent struggling with Google Ads? Wasting money on clicks that don't convert? You're not alone.

In this episode of the Digital Insurance Agent podcast, host Carl Willis sits down with John Horn, CEO of StubGroup, to break down the REAL strategies behind profitable Google Ads campaigns for insurance agents.

🔥 What You'll Learn:

Why most insurance agents waste money on Google Ads (and how to avoid it)
The critical role of conversion tracking in machine learning campaigns
How to create profitable feedback loops that lower your cost per lead
Essential guardrails to prevent wasted ad spend
Why starting and stopping campaigns destroys your results
The 3-month rule for Google Ads success
How to identify if you're ready for Google Ads (or if you should wait)
Landing page optimization secrets most agents ignore
The truth about those "helpful" Google Ads rep calls

💡 Key Takeaways:

John shares over a decade of Google Ads expertise, explaining how the platform has evolved from keyword-based advertising to intent-driven machine learning. Learn why tracking phone calls, form submissions, and lead quality is make-or-break for your campaigns.

⚠️ Common Mistakes Covered:

Running campaigns without proper tracking
Insufficient budget and patience
Poor landing page optimization
Following generic Google recommendations
Not understanding your profit margins before advertising

🎯 About John Horn:

John Horn is the CEO of StubGroup, a digital marketing agency specializing in Google Ads management. With over 12 years of experience helping businesses run profitable marketing campaigns, John knows what separates successful advertisers from those who burn through their budget.

📅 Ready to dominate your local market?
Schedule a strategy session: https://agentbrandingandmarketing.com/schedule

Learn more about Stub Group: https://stubgroup.com

🔔 Subscribe to the Digital Insurance Agent podcast for more expert insights on growing your independent insurance agency through digital marketing strategies that drive real results.

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