David Greschler — Microsoft App-V’s 20-Year Run

David Greschler, CEO & Co-Founder of NomadGo and one of the original founders of Softricity, joins Jason E. Smith to discuss the early days of application virtualization, the evolution of App-V, and the innovation he’s focused on today.

They look back at how Softricity started, why software delivery was such a major challenge for IT teams, and how the need for simpler, more reliable application management helped shape what later became Microsoft App-V.

The conversation also connects that history to today’s Windows application challenges. Jason and David discuss why many enterprise apps are still business-critical, how modern solutions like FlexApp and FlexApp Sandbox are helping IT teams move forward, and how David’s work at NomadGo is using computer vision and AI to solve real-world inventory problems.

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Liquidware Chats is a monthly podcast dedicated to discussing topics related to digital workspace strategy, digital employee experience (DEX), and end-user computing (EUC). It can be found on all the major audio platforms including Spotify and Apple Podcasts. Liquidware provides digital employee experience monitoring and workspace management solutions including ProfileUnity, FlexApp, Stratusphere UX, and CommandCTRL.

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