StoryClicks
Welcome to the StoryClicks podcast, where we explore ways to grow business, develop creativity, and live better.
Each episode, we bring in experts from various fields to share their insights and experiences on topics such as entrepreneurship, leadership, innovation, personal growth, and more.
Our goal is to provide you with practical strategies and actionable advice that you can apply in your own life and business.
Whether you're a seasoned entrepreneur, a creative professional, or someone who simply wants to live a more meaningful life, this podcast is for you.
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StoryClicks
Wes Gay—Niche Down, Win More: How Focus Attracts the Right Clients
Feeling scattered in your business? Unsure where to focus or how to attract the right clients?
In this episode of StoryClicks, I sit down with communication strategist and StoryBrand expert Wes Gay to talk about how clarity—not hustle—is what truly moves a business forward.
We explore:
- The people–problem–product triangle that every business needs to define
- How to stop chasing leads and start attracting the right ones
- Whether PDF lead magnets still work (and what’s changing)
- The impact of AI on marketing—and how to stay grounded
- Three daily questions that can bring clarity, focus, and momentum
Whether you’re a solopreneur, creative, or small business owner—this conversation will help you step back, reset, and get focused on what actually works.
Mentioned in this episode:
Learn more about Wes Gay: wesgay.com
Visit StoryClicks: storyclicks.us
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