The Business Savvy Therapist

Marketing Series: Part 1: 13 Proven Marketing Strategies that Work

Nicole McCance

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In this episode, I kick off a three-part marketing series to help make 2025 your quantum leap year! Part one focuses on 13 proven marketing strategies that work. I’ll walk you through marketing funnels, how to double down on what’s already working, and actionable strategies to generate referrals, attract new clients, and reconnect with past clients. Whether you're in a solo or group practice, this episode is full of practical advice to grow your business.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[06:49] Understanding marketing funnels: past clients, cold traffic, and referrals.

[09:17] Strategies for reconnecting with past clients

[12:37] Why Google Ads and Facebook Ads are powerful tools for cold traffic.

[17:23] Referral funnel strategies 

[23:37] Bonus strategy: Send progress letters to family doctors


Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Join the FREE private community for therapists: Expand your Psychotherapy Practice → https://www.facebook.com/groups/947689352498639

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice→ https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/