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The Business Savvy Therapist
The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.
Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom.
The Business Savvy Therapist
Content Marketing that Converts Clients
Want to work closely with me for six months? Come to my FREE Open House!
https://mccancemethod.com/open-house/
Are you struggling with content marketing that actually converts? In this episode, I break down my Counseling Commitment Pyramid, a strategic framework that helps you create content that speaks directly to your ideal client at every stage of awareness. I’ll walk you through how to craft emails, blogs, and social media posts that attract clients, keep them engaged, and move them toward booking a session with you. This is the shift you need to stop being just noise and start making an impact.
Make sure to bring your paper and pen because this episode is full of actionable tips!
Here are some key points in this episode:
[03:32] Why most therapists focus on the wrong type of content and how to fix it.
[05:50] How to craft content that resonates with potential clients based on their awareness stage.
[07:46] The common mistakes that therapists make and how to adjust your strategy.
[12:24] How to measure and refine your content marketing for maximum impact.
[15:23] Applying the 80/20 rule to your marketing and why you should double down on what’s already working instead of chasing new tactics.
[16:17] Tips for delegating and streamlining your content strategy.
Links From The Episode:
Watch this episode on YouTube for the Counseling Commitment Pyramid visual - https://youtu.be/5801n4GWvmE
Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod
Join the FREE private community for therapists: Expand your Psychotherapy Practice → https://www.facebook.com/groups/947689352498639
Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice→ https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/