Why You Should Keep at Least 40% of the Session Fee Artwork

The Business Savvy Therapist

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.

Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom.

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The Business Savvy Therapist

Why You Should Keep at Least 40% of the Session Fee

April 22, 2025 • Nicole McCance

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice → https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/

In this episode, I’m diving deep into why it's not just okay but essential to keep at least 40% of the session fee in your group practice. I know this topic can bring up some discomfort, but I want you to walk into interviews with absolute conviction about the value you're offering. This isn’t just about money—it's about the incredible infrastructure, support, and team culture you're providing. So let’s unpack exactly what that 40% covers, how to communicate it confidently, and even how you can increase your profit margin with smart hiring decisions.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:10] Why therapists often fall into group practice by accident and the money mindset that holds them back

[04:50] How to confidently explain what therapists get in return for the 60/40 split

[07:56] The importance of showing up with conviction in interviews and how that energy attracts your dream team

[09:23] A full breakdown of what you offer (office, admin, marketing, software, and more) that justifies your cut

[12:29] Why Jane App is a game-changer and how it supports your growth

[17:37] How hiring pre-licensed or practicum students can instantly increase your profit margin

[24:11] Why being in a group practice boosts therapist credibility and conversion rates

Here's what therapists get when you keep 40% of the session fee:

A fully furnished office, including rent, utilities, and all furnishings
Office supplies (e.g., Kleenex, printer access, tea, paper)
Full client referral pipeline through marketing and advertising
Paid headshots and Psychology Today profile
Practice management software (Jane App) included
Admin support for cancellations, follow-ups, and scheduling
Credit card processing fees covered
Peer consultation (led by you initially, later self-sustaining)
Monthly team meetings (on Zoom or in person)
Optional trainings or guest speakers at team meetings
A strong, collaborative team culture and community
No stress: therapists get to just do therapy and go home

Links From The Episode:

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO)→ https://meet.jane.app/nicole-mccance-ambassador/

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod

Join the FREE private community for therapists: Expand your Psychotherapy Practice → https://www.facebook.com/groups/947689352498639

Sign up for the FREE Masterclass- How to Build a 7-Figure Group Practice→ https://mccancemethod.com/webinar-free-masterclass-from-solo-to-superteam/