Summer Slump Marketing Series: Is Your Website Ready for the Summer Slump? Artwork

The Business Savvy Therapist

The Business Savvy Therapist podcast helps Psychotherapists learn the strategies to scale from solo practice to a 7 figure group practice that is automated. Therapists didn’t learn anything about business in grad school and this podcast is exactly what they need to be successful.

Host, Nicole McCance is a Psychologist turned Business Coach who was able to grow her practice to 55 therapists and multiple 7 figures, in 3 years and sell it in her 4th year. Each episode walks Therapists through exactly what to do to help more people, make more money and have more freedom.

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The Business Savvy Therapist

Summer Slump Marketing Series: Is Your Website Ready for the Summer Slump?

May 06, 2025 • Nicole McCance

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In this episode, I kick off the Summer Slump Marketing Series by helping you make sure your website is ready to attract new clients even during the slowest season. I share why investing in your website is a game-changer, the most common mistakes therapists make with their sites (hello, empty couches and sad faces!), and practical, easy-to-implement tips to transform your website into a high-converting client magnet. Plus, I walk you through a live website example so you can see exactly what works.

Make sure to bring your paper and pen because this episode is full of actionable tips!

Here are some key points in this episode:

[01:35] Why your website is the first impression that either attracts or repels clients

[05:39] The surprising impact of happy faces versus sad images on your website

[09:00] Why you need to ditch the empty couches, stacked rocks, and forest photos

[12:12] How to set up a high-converting "Book Now" button and online booking system

[14:47] The simple three-part formula for writing compelling website content

[15:32] Best practices for your team page photos and bios

Links From The Episode:

Want my eight steps to a high-converting specialty page? DM me @nicole.mccancemethod on Instagram with just one word “Website” and I will send it right your way. Click here: https://www.instagram.com/nicole.mccancemethod/

Here is the janeapp link for one free month on us! (Use Coupon: MCCANCE1MO)→ https://meet.jane.app/nicole-mccance-ambassador/

Take a look at my Website:
https://mccancemethod.com/

Want to watch this episode on video? Check it out here on youtube: https://youtu.be/Jlv-7xsO0R4

Follow me on Instagram, @nicole.mccanncemethod. If this episode provided you with value and inspiration, please leave a review and DM to let me know. Click here: https://www.instagram.com/nicole.mccancemethod